VANCOUVER, BC, June 14,
2024 /CNW/ - Simply Better Brands Corp. ("SBBC"
or the "Company") (TSXV: SBBC) (OTCQB: SBBCF) is pleased to
announce the addition of accomplished global executive St. John
Walshe to the company's Board of Directors.
Walshe joins the SBBC board with a wealth of experience building
brands and driving the growth of leading consumer packaged goods
(CPG) and technology companies over a three-decade career with
Omnicom Group Inc., one of the world's largest marketing services
firms. Most recently, Walshe served as Chief Executive Officer
of BBDO in the Americas and prior to that headed most of
BBDO's agencies in Europe. Earlier
in his career, he led the relationship for Omnicom with Mars Inc.
for nearly a decade with responsibility for a portfolio of several
of the world's leading consumer brands. He also founded Omnicom's
e-commerce practice Molecular and BBDO's first social platform
agency, Dobbino.
"We're delighted to welcome St
John to our Board of Directors at a critical time for SBBC
as we execute on our strategy to drive the growth of our consumer
brands led by our hero brand TRUBARTM which
continues to gain momentum," said SBBC Interim Chief Executive
Officer and Chairman J.R. Kingsley
Ward. "St. John's expertise
and deep understanding of all aspects of the CPG industry combined
with his proven track record of developing and executing brand
strategies that win with consumers make him an invaluable addition
to our Board."
"I'm excited to join the SBBC Board and look forward to
leveraging my insights and experience to support the SBBC portfolio
of brands, in particular the market expansion of the
TRUBARTM brand and realizing its potential
among health-conscious, on-the-go consumers," said Walshe. "The
expertise, talent, energy, and strategic focus of the team,
combined with the growing distribution footprint of the
TRUBARTM brand across a wide range of retail
channels, are highly impressive. I firmly believe the best is yet
to come for this emerging brand and SBBC as a whole."
About Simply Better Brands Corp.
Simply Better Brands Corp. is an international
omni-channel platform with a portfolio of diversified assets in the
rapidly growing plant-based, natural, and clean ingredient space.
The Company targets informed, health-conscious Millennial and
Generation Z consumers with a focus on opportunities for expansion
into high-growth consumer product categories. For more
information on Simply Better Brands Corp., please visit: For more
information on Simply Better Brands Corp., please visit:
https://www.simplybetterbrands.com/investor-relations.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Forward-Looking Information
Certain statements contained in this news release constitute
"forward-looking information" and "forward looking statements" as
such terms are used in applicable Canadian securities laws.
Forward-looking statements and information are based on plans,
expectations and estimates of management at the date the
information is provided and are subject to certain factors and
assumptions, including, among others, that the Company's financial
condition and development plans do not change as a result of
unforeseen events, the regulatory climate in which the Company
operates, and the Company's ability to execute on its business
plans. Specifically, this news release contains forward-looking
statements relating to, but not limited to expansion plans for TRU
Brands products, and the success of the Company's marketing
efforts.
Forward-looking statements and information are subject to a
variety of risks and uncertainties and other factors that could
cause plans, estimates and actual results to vary materially from
those projected in such forward-looking statements and information.
Factors that could cause the forward-looking statements and
information in this news release to change or to be inaccurate
include, but are not limited to, the risk that any of the
assumptions referred to prove not to be valid or reliable, that
occurrences such as those referred to above are realized and result
in delays, or cessation in planned work, that the Company's
financial condition and development plans change, ability to obtain
necessary regulatory approvals for proposed transactions, as well
as the other risks and uncertainties applicable to the plant-based
food, clean ingredient skincare and plant-based wellness or
broader wellness industries and to the Company, and as set forth in
the Company's management's discussion and analysis available under
the Company's SEDAR+ profile at www.sedarplus.com.
The above summary of assumptions and risks related to
forward-looking statements in this news release has been provided
in order to provide shareholders and potential investors with a
more complete perspective on the Company's current and future
operations and such information may not be appropriate for other
purposes. There is no representation by the Company that actual
results achieved will be the same in whole or in part as those
referenced in the forward-looking statements and the Company does
not undertake any obligation to update publicly or to revise any of
the included forward-looking statements, whether as a result of new
information, future events or otherwise, except as may be required
by applicable securities law.
SOURCE Simply Better Brands Corp.