"Certified by Brand" invites designers and
brands to scale their resale efforts, and provides shoppers with
access to an expanded selection of authentic luxury watches,
handbags, and jewelry
SAN
JOSE, Calif., April 27,
2023 /PRNewswire/ -- Today, eBay announces the launch
of its new Certified by Brand program, partnering directly with
brands to scale their presence in the secondary market, while
providing shoppers access to a wider selection of coveted and
collectible luxury goods. Through this program, new, certified
pre-owned, limited-edition or exclusive 'only on eBay' inventory
from top brands like Konstantin
Chaykin, Zodiac Watches and Le
Vian will be available, complementing eBay's Authenticity
Guarantee to deliver a more trusted, confident marketplace.
The secondary market for premium and luxury goods grew
significantly in 20221, propelled by consumer enthusiasm
for collecting and passion investments. Luxury brands are being
edged further into the resale space and many have fortified a
presence by seeking partners to help compete in the secondary
market. eBay's Certified by Brand program provides brands and
brand-authorized sellers access to both the platform's 133 million
active buyers, and consumer insights from eBay's global network of
buyers.
"Certified inventory in the resale market is an undeniable
opportunity for brands and authorized retailers, and eBay is the
ideal partner for those looking to scale," said Tirath Kamdar, Global GM of Luxury at eBay.
"eBay's Certified by Brand program broadens access to both buyers
and brands to shop and sell luxury goods with confidence and
certainty."
Certified by Brand will include watches, handbags, and fine
jewelry from a growing roster of luxury's foremost brands. Listings
within the program will include either "Direct from Brand" or
"Brand Authorized Seller" badging and information on Certified by
Brand within each item listing, making it easy for buyers to
identify listings in the program, similar to how eBay's
Authenticity Guarantee check mark distinguishes inventory.
"As a long-time customer of eBay, I have always valued
discovering remarkable pieces among the platform's breadth of
inventory", said Vianney Halter. "I
am pleased to be partnering with eBay to bring a selection of
extraordinary watches to their customer base."
With nearly 28 years of expertise fostering its global online
marketplace, eBay continues to drive trust in its unmatched
selection of luxury goods on a global scale. Programs like
Authenticity Guarantee – which currently includes sneakers,
handbags, watches, jewelry, and trading cards – have had
significant impact since the service was first introduced, and
luxury focus categories have had roughly double-digit annualized
growth since Q4 2019. Certified by Brand signals eBay's continued
dedication to bolster confidence in its shopping experience for
high-passion and high value-products for brands, retailers and
buyers alike.
Bringing a Wider Selection of Trusted Inventory to a Larger
Audience
Certified by Brand partners will gain access to consumer
insights from eBay's global network of buyers and will be able to
influence pricing of their brand inventory within the secondary
market. Brands and brand-authorized sellers will also be able to
control their brand equity and image with access to various eBay
platform channels to amplify their own messaging to help drive
growth and move inventory.
Buyers will now have multiple ways to shop authentic luxury
goods on eBay.com, with listings identifiable via differentiated
badging:
1. Certified by Brand: Inventory will be
brand-backed and all watch brands come with a minimum one year
warranty, and jewelry and handbag items include a certificate of
authenticity with purchase, instilling continued confidence in
every transaction. Listings within the program will be represented
by two badge categories:
-
-
- Direct From Brand: Listing is either new or pre-owned
inventory and either comes directly from the brand's manufacturer
or has been previously authenticated by the brand.
- Brand-Authorized Seller: Listing is either new or
pre-owned inventory from a seller who has been authorized by, and
supplied inventory from, the brand.
- Participating Brands: ADPT (All Day, Purpose, Terrain), Alberto
Milani, ALOR, Badgley Mischka,
Diana M., Ernst Benz, I.Reiss,
Judith Ripka, Konstantin Chaykin, Le
Vian, Lika Behar Collection,
Perrelet, RPaige, Roman+Jules, Vianney
Halter and Zodiac Watches.
2. Authenticity Guarantee: Launched in the US
market in 2020 with watches, eBay's Authenticity Guarantee service
vets and verifies eligible watches, handbags, jewelry, sneakers and
trading cards, at no cost to the buyer or seller. The service has
expanded to include 5 categories on eBay available for select
products in 5 countries. Certified by Brand inventory it will not
qualify for eBay's Authenticity Guarantee service. Read more about
Authenticity Guarantee.
Certified by Brand is currently available for brands and buyers
located in the US. Brands and authorized sellers will continue
rolling out in the next few weeks and more are slated to join the
Certified by Brand program over the next year, with plans for
expansion to other markets. Learn more about eBay's Certified by
Brand program at ebay.com/certified-by-brand and shop the offering
of watches, handbags and jewelry. For more, follow the conversation
with @eBay on Instagram, Twitter, YouTube and Facebook.
Luxury on eBay – By the Numbers
- Luxury focus categories (watches, handbags, jewelry and
sneakers) have had roughly double digit annualized growth on eBay
since Q4 2019.
- Across eBay's three largest markets (US, UK and Germany) for watches and handbags listed for
+$500+ and jewelry listed for $300+:
-
- Average daily fixed price live listings grew by double digits
as of March 2023 compared to the same
period in the prior year.
- Over 60% of watches, over 50% handbags and over 30% of jewelry
listings were categorized as pre-owned in 2022.
- There were over 170K watches,
over 100K handbags and over 1 million
jewelry average daily listings in 2022.
About eBay
eBay Inc. (Nasdaq: EBAY) is a global commerce leader that
connects people and builds communities to create economic
opportunity for all. Our technology empowers millions of buyers and
sellers in more than 190 markets around the world, providing
everyone the opportunity to grow and thrive. Founded in 1995 in
San Jose, California, eBay is one
of the world's largest and most vibrant marketplaces for
discovering great value and unique selection. In 2022, eBay enabled
nearly $74 billion of gross
merchandise volume. For more information about the company and its
global portfolio of online brands, visit www.ebayinc.com
1Bain & Co. 2023. Renaissance in
Uncertainty: Luxury Builds on Its Rebound
Media Contact: press@ebay.com
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SOURCE eBay Inc.