New cooking methods, pet laundry solutions and
more take center stage in the company's PCBC booth
BENTON
HARBOR, Mich., May 17, 2023
/PRNewswire/ -- Whirlpool Corporation, a leading global major
appliance company, will return to the Pacific Coast Builders'
Conference (PCBC) on May 24-25, 2023,
in the Anaheim Convention Center to showcase its latest kitchen and
laundry appliances that illustrate today's top trends.
Keeping up with the evolving preferences of today's home buyers
is no simple task, which is why trade professionals need a reliable
partner that makes it easy to meet those needs.
"Our support for the trade goes beyond providing high-quality
appliances; we want to ensure those innovations are purposefully
designed for today's trends by using in-depth consumer insights,"
said Rob Byrd, General Manager,
Builder Sales at Whirlpool Corporation. "We're also proud to
provide dedicated support teams so trade professionals can better
provide for their customers, and we're excited to be back on the
show floor at PCBC to deliver that support in person."
Attendees will be able to explore the latest and greatest
innovations from Whirlpool Corporation's trusted portfolio of
brands, including Whirlpool, Maytag and KitchenAid. Each brand
offers its own appeal to a wide range of consumers and their
preferences, to ensure builders have the right appliances needed to
deliver outstanding results.
A few of the latest trends that PCBC attendees will see
reflected in the featured products in Whirlpool Corporation booth
#911 include:
- Healthy Homes: Buyers continue to prioritize health and
wellness, and those priorities have created demand for healthy
cooking methods. The NEW KitchenAid® 30-Inch 4-Element
Induction Slide-In Convection Range with Air Fry helps users crisp
and brown food with less oil.1 Its induction
cooktop generates heat directly within cookware, reaching high
temperatures quickly and cooling down rapidly. Highly sought-after
Air Fry functionality is available in the Whirlpool® 1.9
Cu. Ft. Microwave with Air Fry Mode as well, which also offers two
additional cooking methods – Grill Mode and Steam Cooking.
- Pet-Focused Features: Today's home buyers are pet
lovers, with 70%2 of American households
owning a pet. However, cleaning up after them has proven quite a
challenge. In fact, 57%3 of pet owners report
spending more time and energy cleaning up pet hair than they want
to. The Maytag® Pet Pro System has the industry's first
pet hair filter in the washer that removes up to
5X4 more pet hair from clothes. The Pet Pro
option unleashes additional water and a deep rinse to activate the
Pet Pro Filter, which lifts and captures pet hair from clothes. In
the dryer, the Pet Pro option lifts and traps loads of pet hair
with an XL lint trap.
- Storage and Organization: Storage solutions are vital
for helping buyers keep their kitchens organized and clutter-free.
In the KitchenAid® 19.4 cu. ft. 36-inch wide
Counter-Depth 4-Door Refrigerator with PrintShield™ Finish, buyers
will find features that prioritize organization. Its modern 4-door
configuration helps keep ingredients fresh and accessible, with
premium sliding storage trays in the refrigerator and freezer. It's
designed to accommodate 4-liter containers and bulky items and can
be repositioned to customize storage needs.
- Seamless Kitchen Design: Beauty and function are of
equal importance to home buyers, and they deserve a kitchen that
won't compromise on either. The KitchenAid®
Over-The-Range Microwave with Flush Built-In Design integrates
evenly with surrounding cabinetry for a seamless kitchen
design.5 The turntable-free design
maximizes cooking space for large or multiple dishes and circulates
heat around dishes with a hidden motor.
Whirlpool Corporation will also offer an exclusive giveaway at
the show with one of its brands, Gladiator® GarageWorks,
which offers heavy-duty garage storage solutions. One lucky winner
who scans their badge in both the Gladiator (booth #1141) and
Whirlpool Corporation booths will be awarded a $1,000 prepaid VISA gift card. For terms and
conditions, learn more here.
For more information about the company's presence at PCBC,
visit: whirlpoolpro.com/pcbc2023/. For additional details
about Whirlpool Corporation, its portfolio of brands and other
offerings for building industry professionals,
visit WhirlpoolPro.com.
About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is committed to being the best
global kitchen and laundry company, in constant pursuit of
improving life at home. In an increasingly digital world, the
company is driving purposeful innovation to meet the evolving needs
of consumers through its iconic brand portfolio, including
Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana,
Bauknecht, JennAir, Indesit, Yummly and InSinkErator. In
2022, the company reported approximately $20
billion in annual sales, 61,000 employees and 56
manufacturing and technology research centers. Additional
information about the company can be found at
WhirlpoolCorp.com.
Media Contact:
Kelly
Bradley
kbradley@2718marketing.com
312.661.1050
1 When compared to deep frying
2 https://www.nar.realtor/blogs/economists-outlook/a-stunning-stat-there-are-more-american-households-with-pets-than-children
3 Data from a survey conducted by
OnePoll on behalf of Maytag from July 26 to
August 2, 2022, with a panel of 2,000 dog and cat
owners.
4 Comparing Normal cycle with Pet Pro
Filter and option to cycle using traditional agitator without Pet
Pro Filter and option. Results will vary based on fabric and type
of pet hair.
5 When installed in standard cabinet
depth of 12 ¾
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SOURCE Whirlpool Corporation