Employee testimonials and opportunities for growth highlighted
in latest advertising campaign
NEWPORT
BEACH, Calif., Aug. 29,
2023 /PRNewswire/ -- Chipotle Mexican Grill (NYSE:
CMG) today announced it is looking to recruit culinary enthusiasts
and purpose driven individuals to join its growing restaurant
teams. With fall being the start of the company's second busiest
season, and over 250 new restaurant openings this year, Chipotle is
staffing up nationwide to achieve its aggressive short and
long-term growth goals. So far, the organization is on track to
create over 7,000 new jobs this year despite overall U.S. job
openings falling to the lowest level since April 2021.*
Building on the success of its Behind the Foil documentary style
television spots, Chipotle is rolling out a new installment of
commercials featuring unfiltered and emotional testimonials from
team members about the impact Chipotle has had on their lives as
well as a glimpse into daily preparation using real ingredients and
classic culinary techniques, a key differentiator for
Chipotle. The campaign content is created by Venables Bell +
Partners and shot by famed documentarian Errol Morris.
"Behind the Foil celebrates the heart of Chipotle — our
team," said Chris Brandt, Chief
Brand Officer. "There is no better
way to make Chipotle more visible, relevant, and loved than to
feature our talented restaurant team members preparing our
craveable, real food while sharing their authentic stories."
See Behind the Foil advertising here:
- Cheyenne - https://youtu.be/Q4KVBAnkIjA
- Christina - https://youtu.be/bSEVTsKtQl8
- Ehan - https://youtu.be/NUjpQW9JY-0
- Shawn - https://youtu.be/tJxTG3pWbvc
- Skye - https://youtu.be/l0IfYkoYdUw
Attracting Talent Where They Are
With the average age of Chipotle's restaurant employees being 24
years old and with 40% of Gen Z preferring to search on social
media compared to traditional search engines, Chipotle has turned
to social media for its latest hiring campaign.** The brand also
aims to pull back the foil on social media with behind-the-scenes
content highlighting the daily life of Chipotle employees, cooking
content, and the perks of working at Chipotle (see HERE, HERE,
HERE).
Ingredients For Top Talent
As a people first company,
Chipotle is committed to developing and retaining diverse talent.
In 2022, Chipotle had approximately 22,000 internal promotions and
is on track to surpass this in 2023 due to its promote-from-within
culture and investments in training, upskilling, and debt-free
degree program. Additionally, crew members can advance to a
Restaurateur in as little as three and a half years, with a
potential total compensation package of approximately $100,000 while leading a multi-million-dollar
business. Currently, over 85 percent of restaurant leadership
started as crew members and have built a career at Chipotle.
"Chipotle is a people and food company and to continue serving
exceptional food, we need exceptional people to grow with us," said
Scott Boatwright, Chief Operating
Officer. "We are looking to cultivate new culinary driven talent
and develop them into world-class operators to support our future
growth plans."
As an added incentive to boost its recruiting efforts, Chipotle
offers restaurant staff a $200 referral bonus for those
who refer another crew member and a $750 referral bonus
for referring an Apprentice or General Manager.
Chipotle offers leading benefits, including competitive wages:
an all-crew bonus program, which allows its restaurant employees
the opportunity to earn up to an extra month's worth of pay each
year; access to mental health care and medical, dental and vision
insurance; English as a second language for employees and their
families; tuition reimbursement and debt-free college degrees;
401K with employer match; paid
vacation and sick leave; flexible schedules, free meals and more.
The organization has found its retention rate is two times higher
among employees enrolled in the education assistance program, and
crew members participating are six times more likely to move into a
management role.
Those interested in joining Chipotle on its mission of
Cultivating a Better World can apply here: Chipotle Careers.
* SOURCE: CNN
** SOURCE: TechCrunch
About Chipotle
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better
world by serving responsibly sourced, classically-cooked, real food
with wholesome ingredients without artificial colors, flavors or
preservatives. Chipotle had over 3,250 restaurants as of
June 30, 2023, in the United States, Canada, the United
Kingdom, France and
Germany and is the only restaurant
company of its size that owns and operates all its restaurants in
North America and Europe. Chipotle is ranked on the Fortune 500
and is recognized on the 2023 list for Fortune's Most Admired
Companies and Time Magazine's Most Influential Companies. With over
110,000 employees passionate about providing a great guest
experience, Chipotle is a longtime leader and innovator in the food
industry. Chipotle is committed to making its food more accessible
to everyone while continuing to be a brand with a demonstrated
purpose as it leads the way in digital, technology and sustainable
business practices. For more information or to place an order
online, visit WWW.CHIPOTLE.COM.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/chipotle-pulls-back-the-foil-to-attract-talent-in-latest-hiring-push-301911987.html
SOURCE Chipotle Mexican Grill, Inc.