For the third year in a row, the Teddy Grahams
brand teams up with Save the Children to help kids have a fun and
educational summer
EAST
HANOVER, N.J., Aug. 30,
2023 /PRNewswire/ -- As families gear up for
back-to-school season, the Teddy Grahams brand is teaming up with
global nonprofit Save the Children to give kids and their families
the opportunity to keep learning and developing all year long.
During the summer, many children are left without access to
regular meals or essential learning resources — and studies show
that kids without those resources can lose up to 34% of what they
learned during the previous year,1 making the return to
school challenging.
To help shine a spotlight on this and combat the "summer slide",
the Teddy Grahams brand is bringing Fair Book Fairs — a series of
experiential and digital activations — to consumers across
the United States, in addition to
committing $100,000 to Save the
Children's Make Summer Fair campaign.
"All children deserve to enjoy a carefree childhood, one where
they don't have to worry about where their next meal, or book is
coming from," said Caitlin
Bolmarcich, Brand Manager, Teddy Grahams. "We're proud to
team up again with Save the Children, who work tirelessly to give
kids in the U.S. books and resources, social support and wholesome
meals."
The Teddy Grahams brand will reach thousands of
families at the New Mexico State Fair (September 9) and the North Alabama State Fair
(September 16) with their "Fair Book
Fairs," a pop up experience that includes free samples of Teddy
Grahams snacks and books. And for those unable to attend, the brand
will be sharing tips on how parents can help prepare their kids for
back to school season via the brand's social channels and paid
influencers.
"We're grateful for the Teddy Grahams brand's ongoing support of
Save the Children's Make Summer Fair campaign," said Betsy Zorio, Vice President, U.S. Programs at
Save the Children. "Summertime is a critical part of a child's
development, and we're committed to making sure kids are well
nourished throughout the summer and beyond — both mentally and
physically."
To support helping all children have a carefree childhood,
follow @teddygrahams and @savethechildren on Instagram and Facebook
or visit SavetheChildren.org/MakeSummerFair.
About Mondelēz International
Mondelēz International,
Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150
countries around the world. With 2022 net revenues of approximately
$31 billion, MDLZ is leading the
future of snacking with iconic global and local brands such as
Oreo, Ritz, LU, Clif Bar and
Tate's Bake Shop biscuits and baked snacks, as well
as Cadbury Dairy Milk, Milka and Toblerone chocolate.
Mondelēz International is a proud member of the Standard and Poor's
500, Nasdaq 100 and Dow Jones Sustainability Index. Visit
www.mondelezinternational.com or follow the company on Twitter at
www.twitter.com/MDLZ.
About Save the Children
Save the
Children believes every child deserves a future. Since their
founding more than 100 years ago, they've changed the lives of more
than 1 billion children. In the United States and around
the world, they give children a healthy start in life, the
opportunity to learn and protection from harm. They do whatever it
takes for children — every day and in times of crisis —
transforming their lives and our shred future. Follow Save the
Children on Facebook, Instagram, Twitter and YouTube.
Contacts:
Kaitlyn
Sestak
ksestak@webershandwick.com
Related
Links:
https://www.mondelezinternational.com
1 Atteberry, A., & McEachin, A. in press,
2020). School's out: The role of summers in understanding
achievement disparities. American Education Research Journal. 34%
reflects fifth-grade math learning loss.
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SOURCE Teddy Grahams