- Carne Asada returns to the Chipotle menu in the U.S. and
Canada
- For the first time ever, Chipotle fans can try the Carne Asada
Quesadilla exclusively via the Chipotle app, Chipotle.com,
Chipotle.ca, and third party delivery platforms
NEWPORT
BEACH, Calif., Sept. 13,
2023 /PRNewswire/ -- Chipotle Mexican Grill (NYSE:
CMG) today announced it is bringing back Carne Asada in the U.S.
and Canada for a limited time. The
popular protein has been revered by Chipotle fans for years, and
this marks the third time it is making a comeback to Chipotle's
menu.
Carne Asada's Return
The legend of Carne Asada
is real. Carne Asada made its debut in September 2019 as Chipotle's second limited time
protein offering and quickly became a guest favorite. Chipotle
estimates that more than 10 million customers ordered Carne Asada
in its first run and believes that almost half of those customers
were first-time guests at Chipotle. The brand reintroduced Carne
Asada to the menu in 2020 and it has since become one of the
brand's most requested menu items on social media (see HERE,
HERE).
Introducing the Carne
Asada Quesadilla
Carne Asada last graced
Chipotle's menu before the brand launched its award-winning
Hand-Crafted Quesadilla. For the first time ever, Carne Asada fans
can experience their favorite protein in Chipotle's customizable
quesadilla with melted Monterey Jack cheese, optional fajita
veggies and three sides.
For guests trying Carne Asada for the first time and passionate
Carne Asada fans alike, Chipotle's Head Chef Nevielle Panthaky recommends a Carne Asada
Quesadilla with fajita veggies and sides of cilantro lime white
rice, black beans, and sour cream for dipping.
In March, Chipotle launched the viral TikTok- inspired Fajita
Quesadilla, which nearly doubled Chipotle's quesadilla business at
launch and resulted in two of the brand's top digital sales days of
all time. Quesadillas are exclusively available on the Chipotle
app, Chipotle.com, Chipotle.ca, and third-party delivery
platforms.
Flavor For Real
Chipotle's Carne Asada is marinated,
then seasoned on the grill with a blend of signature
spices like cumin, coriander, and oregano, and finished with
fresh squeezed lime, hand-chopped cilantro, for a deeply rich,
satisfying flavor that captures the taste buds of Chipotle guests.
The protein is officially approved for the Whole30® program and is
compliant with Keto and Paleo diets.
Carne Asada at Chipotle is more than just a delectable menu
item; it is a testament to the brand's commitment to Food with
Integrity. Since all of Chipotle's beef is raised responsibly, with
a vegetarian diet and no antibiotics and no added hormones,
Chipotle estimates that only 5% of the U.S. beef supply meets its
standards. While Carne Asada is a limited time offering, Chipotle
is committed to partnering with new farmers and ranchers that align
with its Food with Integrity principles to grow its supply
chain.
"Over the past few years, our fans' passion for Carne Asada has
rivaled any other Chipotle menu item," said Chris Brandt, Chief Brand Officer. "Now, we've answered the call,
brought back this iconic protein, and introduced an entirely new
way to try Carne Asada with the Carne Asada Quesadilla."
$0 Delivery Fee Offer
To celebrate the return of Carne Asada, Chipotle is offering a
$0 delivery fee offer* on all Carne
Asada orders placed through the Chipotle app and website from
Thursday, September 14 through
Sunday, October 1.
*$0 Delivery Fee Offer Legal
Terms
Higher menu prices and additional service fees apply for delivery.
$10 USD min/$200 USD max in the U.S., $12 CAD min/$200
CAD max in Canada, each excluding
tax and fees. Valid 9/14-10/1/2023 at
Chipotle.com, Chipotle.ca or Chipotle app only; purchase of Carne
Asada entrée required. Additional terms & conditions:
https://www.chipotle.com/zerodollardelivery
About Chipotle
Chipotle Mexican Grill, Inc. (NYSE:
CMG) is cultivating a better world by serving responsibly sourced,
classically-cooked, real food with wholesome ingredients without
artificial colors, flavors or preservatives. Chipotle had over
3,250 restaurants as of June 30,
2023, in the United States,
Canada, the United Kingdom, France and Germany and is the only restaurant company of
its size that owns and operates all its restaurants in North America and Europe. Chipotle is ranked on the Fortune 500
and is recognized on the 2023 list for Fortune's Most Admired
Companies and Time Magazine's Most Influential Companies. With over
110,000 employees passionate about providing a great guest
experience, Chipotle is a longtime leader and innovator in the food
industry. Chipotle is committed to making its food more accessible
to everyone while continuing to be a brand with a demonstrated
purpose as it leads the way in digital, technology and sustainable
business practices. For more information or to place an order
online, visit WWW.CHIPOTLE.COM.
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SOURCE Chipotle Mexican Grill, Inc.