New introduction offers a sour-then-sweet bite
for the fall season
EAST
HANOVER, N.J., Sept. 19,
2023 /PRNewswire/ -- Move over pumpkin spice because
the SOUR PATCH KIDS brand is bringing a new fall flavor to
consumers with a limited-edition release of apple-inspired candy.
SOUR PATCH KIDS Apple Harvest candy is a delicious take on a
seasonal classic with three sour-then-sweet apple-inspired flavors:
Cranberry Apple, Apple Cider and Caramel Apple. Consumers are
encouraged to pick up the limited-release product while SOUR PATCH
KIDS Apple Harvest candy is available nationwide now through
October.
"We're helping consumers turn over a new leaf this fall with our
seasonal introduction of SOUR PATCH KIDS Apple Harvest candy. This
limited-edition product captures autumn's essence in a soft, chewy
candy that delivers the ultimate sour-then-sweet combination our
fans know and love," said Jenna
Carls, senior brand manager, candy, Mondelēz International.
"Whether you're looking for a back-to-school treat, planning a trip
to the local orchard or preparing for the next tailgate, SOUR PATCH
KIDS Apple Harvest candy delivers all the tart and tangy fun this
fall."
The SOUR PATCH KIDS brand loves to introduce unique flavor
combinations for fans to enjoy, and Apple Harvest is a perfect new
addition to offer a mischievous twist on the classic, comforting
flavors of fall. SOUR PATCH KIDS Apple Harvest candy is now
available at major national retailers in a 10 ounce pouch for
$3.00 SRP. For more information about
SOUR PATCH KIDS, please visit https://sourpatchkids.com/.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to
snack right in over 150 countries around the world. With 2022 net
revenues of approximately $31
billion, MDLZ is leading the future of snacking with iconic
global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate's Bake Shop biscuits and baked
snacks, as well as Cadbury Dairy Milk, Milka and Toblerone
chocolate. Mondelēz International is a proud member of the Standard
and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index.
Visit www.mondelezinternational.com or follow the company on
Twitter at https://www.twitter.com/MDLZ.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/sour-patch-kids-brand-falls-into-fall-with-limited-edition-apple-inspired-flavors-301932353.html
SOURCE Mondelēz International, Inc.