Just in time for cold and flu season, HALLS is
releasing limited edition packaging with wrappers featuring 'pep
talks' written by Latto
EAST
HANOVER, N.J., Oct. 4, 2023
/PRNewswire/ -- The HALLS brand is bringing some 'Big Energy' to
this year's cold, cough, and flu season by teaming up with Grammy
nominated Atlanta rapper Latto to
refresh the 'pep talks' featured on HALLS cough drop wrappers.
The launch of the new wrappers marks the first time HALLS has
refreshed the pep talks in over a decade. Fans can check out the
new limited-edition wrappers starting October 4th on Amazon.com when the
Latto x HALLS Honey Lemon Share Jar (250
ct) will become available for purchase, while supplies last,
for SRP $14.99.
"The HALLS brand is excited to see this partnership come to life
and for people to check out the new limited-edition packaging,"
said Alex Derrig, HALLS Brand
Manager. "As someone who knows the importance of having reliable
sore throat relief, and who offered a modern voice to the brand's
iconic pep talks, there was no better partner for this campaign
than Latto."
The limited-edition wrappers will feature a variety of 16
different pep talks inspired by Latto's hit songs, and even some
new things in the works, and offer words of encouragement like
"keep your crown on" and "belief in relief" when you need them
most.
"Working with HALLS has been an incredible experience," said
Latto. "HALLS has always been my go-to when my throat is irritated
and the pep talks on the wrappers provide lighthearted emotional
relief when I'm not feeling my best. Fans are always on the lookout
for what lyrics I'm working on and what's coming next for me -
which is why I can't wait for people to check out my new lines on
the limited-edition wrappers, and I hope they can help make
someone's day a little brighter."
The RCA Records signee isn't the only icon HALLS is
collaborating with on new pep talks. Fans of the brand can head
over to Instagram (@halls_us) and comment on the brand's posts
starting October 5 with their own
original pep talk. The brand may even select a few comments to be
featured on new wrappers in Fall 2024.
About Mondelēz International
Mondelēz International,
Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150
countries around the world. With 2022 net revenues of approximately
$31 billion, MDLZ is leading the
future of snacking with iconic global and local brands such as
Oreo, Ritz, LU, Clif Bar and
Tate's Bake Shop biscuits and baked snacks, as well
as Cadbury Dairy Milk, Milka and Toblerone chocolate.
Mondelēz International is a proud member of the Standard and Poor's
500, Nasdaq 100 and Dow Jones Sustainability Index. Visit
www.mondelezinternational.com or follow the company on Twitter
at www.twitter.com/MDLZ.
About HALLS®
HALLS is America's #1 selling cough drop brand that provides cough
and sore throat relief when you need it most so that you can get
back to doing the things you love. HALLS offers a wide variety of
products, including HALLS Cough Drops, HALLS Breezers Throat Drops,
and HALLS Defense Dietary Supplement Drops, all available in both
regular and sugar-free forms! For more information, visit
www.gethalls.com, and follow HALLS on social media (@halls on
Twitter/Facebook, and @get_halls on Instagram).
About Latto:
Two-time Grammy nominated, breakout Queen
of Da Souf rapper Latto has been making a name for herself since
she was eight years old and hasn't stopped since. The Rap Game
Season One winner has continually released music and in 2020, it
landed the ATL-based artist a deal with RCA Records. In the past
three years, the 24-year-old released her project Queen of Da Souf,
her album 777 and loose singles while continuing to elevate and
garner accolade after accolade. When Latto released her critically
acclaimed album 777 in March 2022 it
debuted in the top 20 at #15 on the Billboard Hot 200 chart and top
10 at #6 on the Billboard Top Rap Albums chart in addition to
embarking on her first headlining tour, the 777 Tour. Accolades
she's earned over the years include the following – she's the first
female rapper to ever have a #1 record at Pop, Rhythm and Urban
Radio with the same single ("Big Energy"), the first solo female
rapper from Atlanta to receive an
RIAA-certification (both Gold and Platinum) and amassed her first
top five hit on the Billboard Hot 100 with RIAA-certified 3x
Platinum single "Big Energy" (peak #3). Following her 777 album,
she also released multiple singles – "PUSSY," a reply to the
overturning of Roe v. Wade, her fan-requested "Another Nasty
Song" and turn-up anthem "FTCU" featuring GloRilla & Gangsta
Boo. Latto's performed on various late night television shows and
televised award shows including the 2022 Billboard Music Awards,
The Tonight Show Starring Jimmy Fallon, Late Night with
Seth Meyers, 2022 BET Awards and
more. Latto was also a presenter at the 2022 AMAs where she was
three-time nominee and the 2022 VMAs where she was a four-time
nominee. She wrapped up being a guest on Lizzo's Special Tour this
past Spring and performed her RIAA-Gold hit "Put It On Da Floor
Again" at her incredible Coachella debut – the remix features
Cardi B. Latto was honored with the
"Breakthrough Artist" Award for 2022 Variety Hitmakers and the
"Powerhouse Award" at Billboard's 2023 Women in Music Awards. She's
recently collaborated with BTS star Jung
Kook on "Seven" (went #1 on Billboard Hot 100 chart and was
#1 on Billboard's Global chart for six weeks straight) and Davido
on an "Unavailable (Latto Remix)." Mostly recently, Latto won an
MTV VMA award for "Song of the Summer" with her Jung Kook collaboration. The 2022 BET &
People's Choice Awards "Best New Artist" and 2023 BET "Best Female
Hip-Hop Artist" winner is embracing this new phase in her career –
manifesting good fortune and hitting bar after bar with witty,
captivating lyrics, but staying true to herself and her
Clayton County roots. She's using
her platform to support her native town community and build
awareness to support women's reproductive rights. Big Latto's 'got
that real big energy' and shows no signs of stopping.
HALLS Contact:
Nikki
Bracci / Nbracci@webershandwick.com
Latto Contact:
Amanda
Zimmerman / amanda.zimmerman@rcarecords.com
Related
Links:
https://www.mondelezinternational.com
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