Those soured by cringey photos from their past
are challenged to win sweet rewards in new campaign
EAST
HANOVER, N.J., Oct. 20,
2023 /PRNewswire/ -- Step aside zombies and vampires,
the SOUR PATCH KIDS brand is launching a Halloween campaign that
encourages consumers to face the scariest thing imaginable: their
past. A hauntingly fun online experience, "Cringe or Candy,"
encourages fans to dig up their horrifying photos for a chance to
win spooktacular prizes with a grand prize of $5,000 including SOUR PATCH KIDS Halloween
candy.
Fans can participate in a digital photo challenge by
uploading their personal cringe pictures online at
www.SPKcringeorcandy.com and playing the odds for a sweet reward
from Oct. 17 - 31. With a click of a
button, fans will immediately learn their fate – a sour trick of
potentially having their cringey photo shared in the Cringe or
Candy online photo gallery or a sweet reward of free Sour Patch
Kids candy.
"From those awkward middle school dances to the regretful
hairstyles and outfits that continue to haunt your school pictures,
we all have embarrassing, cringe moments from our own past that
make us laugh," said Jenna Carls, senior brand manager, candy,
Mondelēz International. "What better time than Halloween to unearth
our true terrors and share a bit of loveable mischievous with Sour
Patch Kids candy."
Share the Ghosts From Your Past on TikTok
The SOUR PATCH KIDS brand is adding to the nostalgia by
partnering with singer, songwriter and culture icon Rebecca
Black to create an original song, "Can't Outrun the Ghost." Black
famously rose to fame with her viral hit song "Friday" in 2011
and has spent the decade forward bridging a path between the
mainstream and the underground as a new kind of pop star.
"As the self-proclaimed queen of owning your past, this is the
perfect collaboration to recognize those sour then sweet moments
with Sour Patch Kids," said Rebecca
Black. "Embracing our cringe-worthy moments makes us unique,
and I can't wait to see everyone face their fears with 'Can't
Outrun the Ghost' this Halloween!"
Watch Rebecca's anthem debut on TikTok (@msrebeccablack) on
October 20. Fans can participate in
the SOUR PATCH KIDS brand "Ghosts from your Past" TikTok campaign
by following these simple steps:
- Find a Cringey Photo: Search the digital archives
for that hilariously awkward or downright cringey snapshot from
your past.
- Create Your TikTok: Make a TikTok video re-enacting
your cringey picture from the past using Rebecca Black's "Can't Outrun the Ghost."
- Tag @TheRealSourPatchKids and Use #GhostsFromYourPast:
Share the TikTok video by tagging the Sour Patch Kids brand in the
caption and using the official hashtag #GhostsFromYourPast.
SOUR PATCH KIDS Halloween Candy Variety packs are now available
at major retailers in 22, 40, 100 and 160-count treat size packs.
Each treat size pack is the perfect size for parties or Trick or
Treating.
Abbreviated Sweepstakes Rules
No Purchase is
Necessary to enter the Sweepstakes, which is open to
residents of the 50 United States, D.C., and Puerto Rico 13 and older. Sponsor,
Administrator, Promotion Parties, related entities, their families,
and those living in the same household are ineligible. Ends
11:59 pm ET on October 31, 2023. Visit www.SPKcringeorcandy.com
to enter, and for Official Rules.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to
snack right in over 150 countries around the world. With 2021net
revenues of approximately $29
billion, MDLZ is leading the future of snacking with iconic
global and local brands such as Oreo, belVita and LU
biscuits; Cadbury Dairy Milk, Milka and Toblerone
chocolate; Sour Patch Kids candy and Trident gum.
Mondelēz International is a proud member of the Standard and Poor's
500, Nasdaq 100 and Dow Jones Sustainability Index. Visit
www.mondelezinternational.com or follow the company on X (formerly
Twitter) at www.twitter.com/MDLZ.www.twitter.com/MDLZ.
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SOURCE Mondelēz International, Inc.