Fliggy X Paris Region Pass and Online Chinese
Customer Service Center are jointly launched to create
better travel experiences
HANGZHOU, China, Dec. 6, 2023
/PRNewswire/ -- Fliggy, a leading online travel platform and
wholly-owned subsidiary of Alibaba Group (NYSE: BABA and HKEX:
9988), signed a letter of intent with Choose Paris Region, a
business growth and destination agency for the Paris Region, to
deepen collaboration on digital marketing and customer services. At
the signing ceremony in Hangzhou,
the two parties jointly announced the launch of Fliggy X Paris
Region Pass and Online Chinese Customer Service Center.
As China's outbound tourism
recovers rapidly, the Fliggy X Paris Region Pass, which offers
admission to the top attractions in the city, will soon be
available for purchase on Fliggy. Once consumers order a Fliggy X
Paris Region Pass on the platform, they will be able to redeem a
physical card and a hand-drawn map showing popular tourist
attractions with creative travel hacks at designated stores at
Paris Charles de Gaulle Airport or in downtown areas.
An Online Chinese Customer Service Center will also be set up to
provide 24/7 customer support for Chinese tourists in France. Additionally, the two parties will
further explore the use of technologies such as augmented reality
(AR) and live streaming to create an immersive experience of
touring museums and art venues.
Dangxing Chu, Head of International Vacation Business at
Fliggy, said: "We have wanted to launch a city pass with Choose
Paris Region for some time to enable Chinese tourists to experience
the utter beauty and unparalleled charm of this region. This will
now become a reality."
Travel between China and
France is increasing. Fliggy's
data reveals that orders for visa services to France so far this year are more than seven
times higher compared to the same period last year. Meanwhile, the
Ministry of Foreign Affairs in China recently announced that French ordinary
passport holders can do business or travel in China without a visa for up to 15 days from
December 2023 to November
2024.
"Chinese tourists are now favoring self-guided tours rather than
group tours when traveling to Paris," said Christophe Decloux, Deputy Managing Director of
Choose Paris Region. "We see creating supreme visitor
experience as our primary goal. We aim to help our visitors gain a
deeper understanding of the city and the Parisian way of life.
Paris will be hosting the Summer
Olympics and the 150th Anniversary of Impressionism in 2024, and we
hope to bring Chinese tourists better services and travel
experiences through our joint efforts at these exciting
moments."
Zhuoran Zhuang, CEO of
Fliggy, said: "Steeped in France's profound history and rich culture,
the Paris Region has long been a must-visit destination for Chinese
travelers. Through this collaboration, we can combine Fliggy's
ecosystem and innovations with Choose Paris Region's rich travel
resources to better showcase the uniqueness of the beautiful city,
as well as create more exciting travel experiences, thus
contributing to the bright future of Sino-French cultural
tourism."
About Fliggy
Fliggy is a wholly-owned subsidiary of Alibaba Group (NYSE:
BABA), and is one of the leading online travel platforms in
China. Fliggy places a strong
emphasis on innovation in its products and services, catering to
the increasingly personalized and diversified needs of consumers
both in China and overseas
markets.
Leveraging Fliggy's advantage as part of the Alibaba ecosystem,
merchants can benefit from the vast user base within the Group.
Fliggy also collaborates with partners through a full-service
management format, helping more merchants, especially small and
medium-sized ones, easily and efficiently share opportunities
enabled by digitalization.
Fliggy's long-term strategy is to promote the digital
transformation of the tourism industry, using an open platform and
mechanisms to help the industry make better use of digital business
infrastructure for their operations.
Media
Contacts
Fliggy
FliggyMedia@alibaba-inc.com
Paradigm Consulting
Lynn
Huang
fliggy@paradigmconsulting.com.hk
+852 5332 1549
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