Mexican Singer-Songwriter Christian Nodal
collaborates with the brand to launch the lusciously smooth
offering crafted as an homage to the heart and soul of
tequila
NEW
YORK, Jan. 18, 2024 /PRNewswire/ -- Continuing
Don Julio González's legacy of living Por Amor to uphold an unparalleled devotion
to craft and product, Tequila Don Julio introduces
Tequila Don Julio Alma Miel,
an exceptional liquid inspired by the agave honey that comes from
the heart of the 100% Blue Weber Agave. This unique blend of Blanco
tequila distilled with oven-roasted agave honey and Añejo tequila
that has been aged for at least 14 months and finished in Crémant
du Limoux wine casks from the Limoux region of France, results in a lusciously smooth liquid
with honeyed aromas that brings out the heart and soul of each
moment.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9244151-introducing-tequila-don-julio-alma-miel/
"Our love for the craft is what keeps Tequila Don Julio at the
forefront of luxury tequila and a force when it comes to sharing
some of the most exceptional expressions with the world," says
Christina Choi, Senior Vice President of Tequila at Diageo
North America. "With the launch of Tequila
Don Julio Alma Miel, we hope to inspire tequila lovers who
are exploring new innovations as we pay tribute to the spirit of
Mexico through the agave
plant."
Tequila Don Julio Alma Miel holds
a rich flavor profile resulting from the addition of oven-roasted
agave honey during the distillation of the Blanco tequila. This
enhances the sensorial profile of the liquid increasing the roasted
agave notes that have always been a signature part of Tequila Don
Julio's portfolio of luxury offerings. Once blended with Añejo
tequila that has been aged for at least 14 months and finished in
Crémant du Limoux wine casks from the Limoux region of France, the combination creates a liquid that
holds sweet notes of agave honey, spiced orchard fruit, creamy
caramel, and rich roasted agave. Beautifully packaged in a sleek,
tall bottle inspired by the colors of the Blue Weber Agave,
Tequila Don Julio Alma Miel is best
enjoyed on the rocks garnished with an orange rind or neat.
To help bring to life the soul at the core of the product,
Mexican singer-songwriter, Christian
Nodal joins the brand in celebrating the launch of
Tequila Don Julio Alma Miel through
the lens of Modern Mexico. The contemporary artist has
revolutionized regional Mexican music with his 'Mariacheño' sound
that blends traditional Mexican Mariachi and Norteño genres,
bringing the new age of Mexican music to a global stage. Nodal
shares how he lives Por Amor
in the brand's new creative film launching in early February and
will help curate a national dinner series that blends Tequila Don Julio Alma Miel with a fusion of
Mexican rhythms and sounds, and delicious food that will tantalize
the taste buds, to create sensorial and meaningful experiences
through Tequila Don Julio's new award-winning visual world
Por Amor. Follow
@DonJulioTequila on Instagram to stay up to date on the
details.
"As a musician, I am always looking for new and creative ways to
connect and inspire people through Mexican culture," says
Christian Nodal. "I am proud to
partner with Tequila Don Julio as they continue to push boundaries
in innovation with the launch of Tequila
Don Julio Alma Miel and showcase modern Mexico through the elements that connect us,
like music and taste."
Tequila Don Julio Alma Miel is on
shelves in select markets and will be available nationwide in the
coming months wherever spirits-based beverages are sold for an SRP
of $99.99 for a 750ml bottle. Tequila
Don Julio encourages consumers of legal drinking age to celebrate
responsibly.
ABOUT TEQUILA DON JULIO
Founded on the pioneering agricultural principles of Don Julio
González and his personal pursuit of perfection, Tequila Don Julio
revolutionized the tequila industry and set the standard for
ultra-premium tequila. The original luxury tequila of choice in
Mexico, Tequila Don Julio uses
only the highest caliber, fully matured, and ripened Blue Agave
that has been hand-selected from the rich, clay soils of the
Los Altos region of the state of
Jalisco. The Tequila Don Julio
portfolio includes Tequila Don Julio
Blanco, Tequila Don Julio Reposado, Tequila Don Julio Añejo,
Tequila Don Julio 70 Cristalino, Tequila Don Julio 1942, and
Tequila Don Julio Ultima Reserva. For more information on Tequila
Don Julio, please visit www.DonJulio.com.
ABOUT DIAGEO NA
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie
Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow at Twitter and
Instagram for news and information about Diageo North America:
@Diageo_NA.
View original
content:https://www.prnewswire.com/news-releases/introducing-tequila-don-julio-alma-miel-a-uniquely-blended-expression-that-redefines-luxury-with-exceptional-innovation-302038647.html
SOURCE Tequila Don Julio