The CPG industry is undergoing a significant
transformation driven by changing consumer behaviors and
technological advancements. Kellanova SVP, Chief
Digital and Information Officer, Lesley Salmon, shares
insights into the company's technology strategy.
CHICAGO, Feb. 15,
2024 /PRNewswire/ -- In an era where innovation is
the key to staying competitive, Kellanova's IT team is integrating
our existing systems and embracing cutting-edge technologies to
enhance our processes, improve customer experiences, and streamline
operations. Here are five tech priorities we're doubling down on in
2024:
1. Artificial Intelligence (AI) and Machine
Learning (ML):
AI and ML are revolutionizing many aspects of our business, from
supply chain management to personalized marketing. Machine learning
algorithms help us analyze vast amounts of data to optimize
inventory management, demand forecasting, and production
planning.
We're also using Generative AI to enhance customer engagement
through personalized recommendations based on consumer behavior and
preferences.
We've established Gen AI guardrails within our company, building
solid foundations around data, ethics, and governance. Establishing
these solid foundations up-front will allow us to fast-track
progress as Gen-AI evolves. It has also been a catalyst for us to
revisit our traditional AI investments, driving even more scale to
deliver growth.
We will continue to have strong partnerships across our business
functions – the future sees these playing an even bigger role, as
we embark on a journey to power a culture of digital excellence
with an innovation mindset to drive commercial growth.
2. Digital Supply Chain:
We are creating 'digital twins/replicas' across our
manufacturing processes and using Smart sensors and connected
devices to provide real-time data on the movement of goods,
enabling better visibility and traceability. This not only helps in
reducing costs but also ensures the quality and safety of products
throughout the supply chain.
3. Productivity and Collaboration Tools:
We are using digital tools and building capabilities for greater
collaboration across the Kellanova globe. We recently launched
Microsoft Copilot for the Web to help creativity, enhance skills
and get things done faster in a safe and secure way. We are running
'Curiosity Sessions' across the world so colleagues can learn more
about how to use these new tools, ask questions and champion new
technology.
4. E-commerce and Direct-to-Consumer (DTC)
Channels:
The continued rise of e-commerce platforms and
direct-to-consumer models – or omni-channel commerce – is reshaping
how our products reach consumers. In today's world, it's essential
to have a strategy and an approach to win where shoppers are
shopping by providing them with an experience that helps make the
buying journey easier. Our technology platforms enable us to
establish a direct relationship with customers, gather data on
their preferences, and create personalized marketing strategies.
We're also leveraging AI to optimize product recommendations and
enhance the overall online shopping experience.
5. Data Analytics for Market Insights:
We invest in our proprietary consumer insights data and
analytics to understand consumer eating habits, consumption
occasions, desires, and affinities. That's where a lot of
innovation is taking place. For example, those insights led us to
launch the Pringles Harvest Blends collection, which blends sweet
potatoes and multigrain.
Beyond analyzing data, we actively implement learnings to refine
our business strategies. This approach ensures a highly
personalized journey for the consumer from the first point of brand
interaction to purchase and after-sales service, the consumer
experiences a coherent and highly personalized journey. Our rich
portfolio of differentiated brands enables us to create multiple
touchpoints that tell a consistent brand story.
Final Thoughts:
Gone are the days when IT was simply charged with keeping an
organization safe, secure, and up to date. The Kellanova IT team is
at the forefront of tech trends that will solve business problems,
unlock growth across our commercial business, with our people and
our customers.
About Kellanova
Kellanova (NYSE: K) is a leader in
global snacking, international cereal and noodles, and North America frozen foods with a legacy
stretching back more than 100 years. Powered by differentiated
brands including Pringles®, Cheez-It®,
Pop-Tarts®, Kellogg's Rice Krispies Treats®,
RXBAR®, Eggo®, MorningStar Farms®,
Special K®, Coco Pops®, and more, Kellanova's
vision is to become the world's best-performing snacks-led
powerhouse, unleashing the full potential of our differentiated
brands and our passionate people.
Kellanova is guided by our purpose to create better days and a
place at the table for everyone through our trusted food brands. We
are advancing sustainable and equitable access to food by
addressing the intersection of hunger, sustainability, wellbeing,
and equity, diversity & inclusion, with the ambition of
creating Better Days for 4 billion people by the end of 2030. Visit
www.Kellanova.com for more information
Kellanova
Media.hotline@kellanova.com
269-961-3799
View original content to download
multimedia:https://www.prnewswire.com/news-releases/5-tech-priorities-shaping-the-future-of-kellanova-302062684.html
SOURCE Kellanova