Seasoned veteran to help expedite the brand's
transformative growth, further cultivate a winning
culture
ROCKFORD, Mich. ,
June 18,
2024 /PRNewswire/ -- Saucony, a division of Wolverine
World Wide, Inc., Inc. (NYSE: WWW) and a leading global performance
running and lifestyle brand, has appointed Joy Allen-Altimare as global chief marketing
officer, effective immediately. In this role, Allen-Altimare will
be responsible for developing and executing Saucony's global
branding initiatives, including brand positioning,
direct-to-consumer strategies, advertising, digital strategies,
international growth initiatives and expansion of the brand's
global heritage lifestyle business. Allen-Altimare will report
directly to Rob Griffiths, Saucony's
global brand president, and join the brand's senior leadership
team.
"The whole Saucony team and I are excited to welcome Joy to the
brand," said Griffiths. "She is a passionate change driver with an
empathetic and inclusive approach to leadership and cultural
transformation. Saucony is in an exciting period of growth, and as
we focus on building a consumer-obsessed brand, part of that
journey also requires establishing a winning workplace culture
where everyone feels valued, invested and included. Joy possesses
the abilities needed to achieve this, creating an aspirational
brand and energizing people to always keep moving forward."
Allen-Altimare joins Saucony with over 24 years of experience in
leading brand innovation across highly competitive and rapidly
evolving markets. Most recently, Allen-Altimare served as the chief
revenue officer of North America
for Havas Media Network, where she was responsible for overseeing
the agency's client experience, growth and multicultural teams.
Before that, she was the chief marketing officer at Kindbody, a
technology-driven fertility clinic network where she played a
pivotal role in shaping its unique brand positioning and member
experience. Prior to joining Kindbody, she served as the chief
revenue officer for EHE Health. Throughout her career,
Allen-Altimare has become an expert adviser to organizations
addressing growth, innovation and technology challenges.
"Saucony is at a pivotal moment with tremendous potential," said
Allen-Altimare. "The enthusiasm surrounding the brand is
unmistakable, and I feel beyond blessed to be joining Rob and the
whole Saucony team to help elevate this 125-year-old brand. Our
goal is to continue to increase its relevance and reach out to the
lifestyle consumer who not only loves our heritage of performance
and innovation but also appreciates our dedication to culture and
design. I've always believed that one should pursue a purposeful,
mission-driven life and career, and the brand's dedication to
diversity, equity, and inclusion, as well as sustainable practices,
are values that resonate deeply with me. I am eager to uphold
Saucony's legacy and continue to effect positive, transformative
change for the brand, the global running community and the entire
sneaker culture."
Allen-Altimare graduated from Boston
University with a B.S. degree in Communication. She also
earned a certificate in Fostering Inclusion and Diversity from the
Yale School of Management. Allen-Altimare currently resides in
New York City with her family and
serves as a Board Member of the Alvin Ailey American Dance Theatre
and the Girls Foundation of Tanzania.
About Saucony: Saucony, the 'Original
Running Brand' and a division of Wolverine World Wide, Inc. (NYSE:
WWW), is a leading global performance running brand that fuses
innovation, style and culture. Widely recognized for award-winning
technologies, including PWRRUN™ PB, PWRRUN+™,
and SPEEDROLL™, Saucony creates innovative technical and
lifestyle footwear and apparel across Road, Trail and Originals.
Founded in 1898, Saucony exists to inspire and enable people to
live a better life through running culture, self-expression and
their impact on the world. For more information,
visit www.saucony.com.
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SOURCE Saucony