Cheez-It® and Hidden
Valley® Ranch are introducing new ranch-flavored
crackers, set to hit shelves this July
CHICAGO, June 25,
2024 /PRNewswire/ -- Superfans asked and
Cheez-It® answered. This summer, Cheez-It
is taking the ultimate flavor-pairing to new heights with the
first-ever Cheez-It x Hidden
Valley® Ranch Crackers. Cheez-It saw
how much its flavor-obsessed fans Want It. Need It. Cheez-It
when they began creating ranch-flavored cracker recipes on their
own, and the pleas for this flavor collab only got louder with the
deliciously triumphant launch of Hidden Valley Ranch's Cheezy Ranch
Condiment & Dressing. Now, the two most iconic brands for
snacking and dipping are reuniting to bring the crackers fans have
been craving. You're welcome!
"We've seen fans mixing up their own blend of ranch
seasoning-dusted Cheez-It crackers on social media, so we
knew creating the perfect blend of cheezy and zesty flavors
together was essential to satisfying their cravings,"
said Cara Tragseiler, Senior Brand Director
for Cheez-It. "Much like our loyal Cheez-It
fans, ranch lovers are seriously obsessed with Hidden Valley Ranch,
so it was a no-brainer to infuse that fandom with our own to create
a new, legendary cracker flavor."
The new ranch-flavored cracker is sure to have superfans
cheezin'. Featuring the 100% real cheese baked goodness that
superfans know and love, this latest mouthwatering innovation
perfectly balances the bold, zesty taste of Hidden Valley Ranch
with the beloved crunchy, cheddar Cheez-It flavor that will
keep fans coming back for more. Each bite delivers the ultimate
salty and savory combination that the most absurdly obsessed cheese
and ranch lovers will crave and love.
"Creating the perfect snack for Hidden Valley Ranch and
Cheez-It fans just made sense as the next step in the
collaboration," said CC Ciafone, Marketing Director at Hidden
Valley Ranch. "Hidden Valley Ranch seasoning pairs so well with
everything, we knew together we could create a delicious, zesty
masterpiece."
If you're a ranch-goes-with-everything-and-anything type of
superfan, you know what this means. You can now put your
Cheezy Ranch on your Cheez-It
Hidden Valley Ranch Crackers. Again…you're welcome.
CRAVING A TASTE? HOW TO GET YOUR HANDS ON A BOX
This
collaboration is the gift that keeps on giving. Starting today,
Cheez-It is doing daily limited drops of the new
Cheez-It x Hidden Valley Ranch Crackers on
shop.cheezit.com. Just ahead of July
4th cookouts, road trips and beach day snacking,
our most passionate cheez-and-ranch enthusiasts can shop the
limited drop June 25 - July 1 and be
among the very first to taste this delicious duo. Fans can get free
two-day shipping with code ILOVERANCHCHEEZIT.
After that, get ready to stock up, because Cheez-It
Hidden Valley Ranch Crackers are hitting store shelves nationwide
in July – but only for a limited time.
Make sure to follow @CheezIt on TikTok, Facebook and
Instagram and @HiddenValley on TikTok, Facebook and
Instagram to keep up with all the tasty fun and news this
collaboration has in store.
About Kellanova
Kellanova (NYSE: K) is a leader in
global snacking, international cereal and noodles, and North America frozen foods with a legacy
stretching back more than 100 years. Powered by differentiated
brands including Pringles®, Cheez-It®,
Pop-Tarts®, Kellogg's Rice Krispies Treats®,
RXBAR®, Eggo®, MorningStar Farms®,
Special K®, Coco Pops®, and more, Kellanova's
vision is to become the world's best-performing snacks-led
powerhouse, unleashing the full potential of our differentiated
brands and our passionate people. Our net sales for 2023 were
$13 billion.
At Kellanova, our purpose is to create better days and ensure
everyone has a seat at the table through our trusted food brands.
We are committed to promoting sustainable and equitable food access
by tackling the crossroads of hunger, sustainability, wellbeing,
and equity, diversity & inclusion. Our goal is to create Better
Days for 4 billion people by the end of 2030 (from a 2015
baseline). For more detailed information about our commitments, our
approach to achieving these goals, and methodology, please visit
our website at https://www.kellanova.com.
About Hidden Valley Ranch
Hidden Valley® Ranch is the nation's original ranch
dressing brand and was founded in 1954 by Steve Henson. Hidden
Valley Ranch has unleashed America's favorite ranch* across all
mealtime and snacking occasions, offering the bottled Hidden Valley
Original Ranch in many varieties and in more forms for fans to
enjoy the ranch flavor they love. The Hidden Valley Original Ranch
Seasoning, Dressing, and Dip Mix is perfect for bringing ranch
flavor to weeknight dinners, Hidden Valley Homestyle Ranch
Seasoning makes great-tasting restaurant ranch attainable at home,
Hidden Valley Ranch Secret Sauce serves up restaurant inspired
flavors at home and Plant Powered Hidden Valley Ranch is Dairy Free
with the great taste you expect. Hidden Valley Ranch's products can
be found in grocery retailers across the country. CLX-B
*Based on IRI unit sales data for L52WE 08/20/23
Kellanova Media Hotline
(269) 961-3799
media.hotline@kellanova.com
Weber Shandwick
Grace Luepke
(312) 988-2023
GLuepke@webershandwick.com
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SOURCE Kellanova