Introducing "Kentucky Fried Chicken
Rain," inspired by the sound of New KFC Original Recipe®
Tenders, available on Hatch Restore 2 smart sleep devices
LOUISVILLE, Ky.,
Oct. 22,
2024 /PRNewswire/ -- Did you ever think you'd use the
expression, "I could just cozy up to the sound of fried chicken?"
Well, from ASMR social media channels to film and television
production set rumors, the internet has recently unearthed the
humorous phenomenon that the sound of cooking fried chicken sounds
almost identical to the soothing, sleep-inducing sound of rain
falling.
To further investigate, Hatch, a sleep wellness company that
creates premium sleep audio content, and KFC®, the "OG"
of fried chicken, have come together to release a new "Kentucky
Fried Chicken Rain" content channel that can help lull you to
sleep. The custom sound is available on Restore 2 smart sleep
devices with a Hatch+ premium content subscription beginning
today. Fried chicken and ASMR lovers will also be able to
access the new "Kentucky Fried Chicken Rain" sound on the Hatch for
Sleep and KFC YouTube channels as well as the Hatch for
Sleep Spotify page.
The inspiration for the content channel came straight from
Louisville, KY, where Hatch
visited KFC's headquarters and test kitchen to learn more about and
capture the real sound of fried chicken. Hatch employees worked
alongside KFC's food innovation team to record the soothing sounds
of frying KFC's new Original Recipe® Tenders.
"At Hatch, we take pride in producing the most effective audio
for sleep. When we kept seeing social media posts about the
similarity between frying chicken and rain, we decided to make the
absolute best version of that audio" said Eric Pallotta, CMO at Hatch. "And who better
than the OG fried chicken experts themselves, KFC, to do it with!
We're so excited to see our customers' reactions to this fun,
quirky content and can help them fall asleep to fried chicken right
before bed without ever taking a bite."
"The taste and smell of our secret blend of 11 herbs and spices
may be iconic, but who knew the sound of that delicious chicken
frying could help you fall asleep?" said Catherine Tan-Gillespie, KFC's U.S. Chief
Marketing and Development Officer. "Now in addition to enjoying the
taste of our new KFC Original Recipe® Tenders, people
can drift off to sleep thanks to the soothing sound of frying, with
the 'Kentucky Fried Chicken Rain' content channel on Hatch+."
This unique brand partnership includes the new content offering,
humorous "BTS" brand and social content from Hatch's visit and
recording session at the KFC test kitchen, along with co-branded
products, including a Hatch x KFC Sleep Shirt, available for
purchase at KFCShop.com. KFC Rewards* loyalty members will also be
able to purchase a Hatch Restore 2 device at a special discount, so
they can enjoy the content for themselves at home in bed (limit one
per customer).
The Hatch x KFC partnership content is just one of the many
offerings available in the Hatch+ premium audio library. From
guided meditations to screen-free shows, to sleep stories and
relaxing music, Hatch+ unlocks a world of sleep content options and
offerings that can help the whole family get better rest.
KFC introduced its new KFC Original Recipe® Tenders nationwide
on Oct. 14, with a bold battle cry to
its tenders rivals. KFC's new Original Recipe Tenders are double
hand-breaded with KFC's world-famous, top-secret blend of 11 herbs
and spices and fried to golden perfection, making them deliciously
crispy, juicy and flavorful. Fried chicken fans can score KFC's new
tenders at unbeatable value – for just $5**, customers will get three KFC Original
Recipe® Tenders, Secret Recipe Fries and two of KFC's
signature sauces – customer's choice of Comeback Sauce, Sticky
Chicky, or KFC® Sauce.
*KFC Rewards program only available with online orders at
participating KFC restaurants within the 50 U.S. states. Account
creation required.
**Prices and participation may vary. Prices higher in AK, HI,
CA and third-party ordering websites. Tax, tip and fees
extra.
About KFC
KFC Corporation, based in Louisville, Ky., has been serving
up Finger Lickin' Good Original Recipe® fried
chicken since 1952, including chicken on the bone, nuggets and
tenders. Beyond the top secret 11 herbs & spices, KFC
specialties include the KFC Chicken Sandwich, Extra
Crispy™ chicken, KFC Famous Bowls®, Pot
Pies, Secret Recipe Fries, biscuits and
homestyle sides. There are over 30,000 KFC restaurants in
150 countries and territories around the world. KFC
Corporation is a subsidiary of Yum!
Brands, Inc., Louisville, Ky. (NYSE: YUM).
For more information, visit www.kfc.com. Follow KFC
on Facebook, Twitter, Instagram and TikTok.
About Hatch
At Hatch, we know great sleep, and we help the whole family
learn better sleep habits. Hatch makes science-backed bedside smart
sleep devices and creates original content to help people wind
down, sleep deeply, and rise rested and relaxed. Led by Rest, the
#1 baby registry item on Amazon, and Restore, our Award-winning
adult sleep product, we have helped over 5 million sleepers of all
ages find space for rest in their lives. Getting high quality sleep
improves focus, energy, and performance no matter what you love to
do in your life. Designed by experts and loved by wellness
warriors, Hatch launched in 2014 by parent entrepreneurs Ann
Crady Weiss and Dave Weiss, and was featured on "Shark
Tank" in 2016. For more information, visit Hatch.co.
Media Contact:
For KFC:
Lauren Leger
Lauren.leger@yum.com
502-874-8100
For Hatch:
Erin Dwyer
erin.dwyer@hatch.co
408-458-6448
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SOURCE Kentucky Fried Chicken; Hatch