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AMS Health Sciences, Inc. (AMEX:AMM) today announced the successful launch of its new proprietary product, PRIME DELIGHT. Through the use of advanced technology, PRIME DELIGHT blends the most powerful antioxidants and the remarkable attributes of adaptogens and coenzyme Q10 (CoQ10) into one exceptional drink with a host of nutritional benefits. PRIME DELIGHT is formulated to synergistically combine the richness of the pomegranate juice, with natural adaptogens and CoQ10. This proprietary formulation, when taken daily, provides an essential addition to your daily diet for a Heart Healthy life style. Hundreds of studies reveal that pomegranate delivers one of the most powerful antioxidants available... even more powerful than red wine, blueberry juice, orange juice, cranberry juice, and green tea. "This new product has revitalized our sales force since its introduction in late September. We sold over 27,000 servings in the first 10 days and over 40,000 more in the next 10," said CEO and Chairman John Hail. "After several months of preparation for launch we were pleased to see an increase in sales volume in September, primarily attributable to our new product and programs. We are excited about our sales growth possibilities based on the early reaction to this new product." About AMS Health Sciences, Inc. AMS Health Sciences, Inc. sells more than 60 natural nutritional supplements, weight management products, and natural skincare products, including the world's number-one all-natural weight loss and stress reliever, Prime One, through independent distributors across the U.S. and Canada. More information about the Company is available at http://www.amsonline.com. Certain statements in this release may constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Certain, but not necessarily all, of such forward-looking statements can be identified by the use of forward-looking terminology such as "anticipates," "believes," "expects," "may," "will," or "should" or other variations thereon, or by discussions of strategies that involve risks and uncertainties. The actual results of the Company or industry results may be materially different from any future results expressed or implied by such forward-looking statements.