Gannett Broadcasting Adopts Chyron's Revolutionary AXIS Graphics Platform for all TV Stations
21 Julho 2008 - 10:02AM
Business Wire
Chyron (AMEX:CGS) and Gannett Broadcasting today announced that
Gannett Broadcasting has made a multi-year commitment to Chyron�s
AXIS web-based content creation services across all 23 Gannett
owned TV Stations. This wholesale adoption of the unique AXIS
system revolutionizes the way the Gannett TV Stations create,
manage, share and broadcast news graphics across their 23 news
stations. �The AXIS approach promises to be a game changer that
potentially redefines the use of graphics. Their server based model
is designed to allow us to create more graphics, at a higher median
quality, and at a lower cost. That would be a triple win� explained
David Lougee President, Gannett Broadcasting Group. He added,
�While AXIS will facilitate the easy creation of daily breaking
news graphics, maps and charts, more complex customized work will
be handled by the newly formed Gannett Graphics Group, or G3, which
will provide assistance to local TV stations, providing a range of
design options to enhance the real-time data provided within the
AXIS creation process. These are challenging times for broadcasters
and we must continually search for new efficiencies without
sacrificing quality, the combining of AXIS services with our G3
capability aims us straight toward significant quality and
efficiency gains across the entire Broadcasting Group.� As Michael
Wellesley-Wesley, Chyron President and CEO explained, �Gannett is a
great broadcaster with a history of serving its local communities
with integrity and quality. It is therefore no surprise to me that
Gannett would be the first major TV Station Group to recognize that
AXIS represented a unique and revolutionary approach to create more
and better content in a more efficient way. AXIS is superior to
traditional graphics content creation workflow models because it
removes the mundane, repetitive, factory�like aspects of everyday
graphics creation from the shoulders of highly skilled graphics
artists and designers thereby freeing them to concentrate on more
creative aspects of design and branding. By using image databases
inside the AXIS system, the elapsed time from creation to putting a
graphic On-Air is drastically reduced and productivity greatly
enhanced. AXIS tools are so intuitive they can be used by anyone
from production assistants to News Directors, making graphics
output far more efficient and with the added benefit of journalists
and News Directors retaining direct control of content. All of us
at Chyron are thrilled to announce a TV Station Group of Gannett�s
stature and credibility as an early adopter of AXIS services, as it
speaks to the quality and efficiency of our platform. AXIS is an
important driver for Chyron�s future revenue growth both On-Air and
Online with Newspapers, Radio, Pure Play Internet and, of course,
our traditional Television customers.� About AXIS For a TV Station
Group AXIS facilitates the sharing of graphics content over the
entire TV Station Group with access to virtually unlimited data
sources, such as AP GraphicsBank, together with the Group�s own
archives of proprietary images. AXIS was designed with the
objective that graphic content for TV production and TV websites as
well as newspaper and radio websites should be created intuitively
and dynamically, but with consistent design and brand quality.
Chyron�s AXIS platform facilitates this process in that a graphic
need only be created once in order for it to be simultaneously
publishable to multiple formats, displays and devices. AXIS
services such as AXIS News, FastMaps and FastCharts typically
require only a few days of training and the subscription pricing
model makes for a fast return on investment (ROI) when compared to
other more traditional methods of graphics content creation. About
Chyron Chyron continues to define the world of digital and
broadcast graphics with Web, Mobile, HD, 3D, and newsroom
integration solutions. Winner of numerous awards, including two
Emmys, Chyron has proven itself as a leader in the industry with
sophisticated graphics offerings that include Online, Chyron's AXIS
Graphics online content creation software, HD/SD switchable on-air
graphics systems, clip servers, channel branding and telestration
systems, graphic asset management and XMP integration solutions,
and the award-winning WAPSTR mobile phone newsgathering
application, as well as digital signage. For more information about
Chyron products and services please visit the Company's websites at
www.chyron.com, www.chytv.com and www.axisgraphics.tv (AMEX: CGS).
Forward-looking Statement This press release contains
"forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995, including statements
relating to Chyron's ability to formulate and execute long-term
growth strategies to build shareholder value and to benefit from
the insight and the experience of its new Board members, Chyron's
plans to leverage its success with its new web-based content
creation solutions as it works to broaden its reach into new
markets, Chyron being positioned for significant growth in the
evolving digital environment, the belief that Chyron will continue
to lead the market for digital video graphics solutions, and the
potential for Chyron's acquisition of AXIS to open the door to
significant new opportunities in the online and mobile markets.
These forward-looking statements are based on the Board's and
management's current expectations and are subject to certain risks
and uncertainties that could cause actual results to differ
materially from those set forth in or implied by forward-looking
statements. These risks and uncertainties include, but are not
limited to, product concentration in a mature market, dependence on
the emerging digital market and the industry's transition to
digital television ("DTV") and high definition television ("HDTV"),
consumer acceptance of DTV and HDTV, resistance within the
broadcast or cable industry to implement DTV and HDTV technology,
rapid technological changes, continued growth, use and improvement
of the Internet, new technologies that could render certain Chyron
products to be obsolete, a highly competitive environment,
competitors with significantly greater financial resources, new
product introductions by competitors, seasonality, fluctuations in
quarterly operating results, ability to maintain adequate levels of
working capital, Chyron's ability to successfully maintain the
level of operating costs, expansion into new markets and other
factors discussed under the heading "Risk Factors" contained in
Item 1A in Chyron's Annual Report on Form 10-K for the year ended
December 31, 2007, which has been filed with the Securities and
Exchange Commission, as well as any updates to those risk factors
filed from time to time in its Quarterly Reports on Form 10-Q or
Current Reports on Form 8-K. All information in this press release
is as of the date of the release, and Chyron undertakes no duty to
update this information unless required by law.
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