ELLI Ellie Mae, Inc.

E-commerce solutions provider Digital River, Inc. (DRIV) recently launched cloud-based subscription billing to extend its Digital River World Payments portal. The newly introduced service is particularly designed to maximize the revenue for online traders and offer superior e-business solutions globally through its advanced payment solutions.

Digital River’s latest offering provides an excellent option to the traders to utilize online payment services as well as cloud-based subscription payment options through an exclusive platform. Furthermore, it is likely to enhance the entire online billing procedure and client maintenance process across global geographies.

Digital River World Payments package has some special features such as easily accessible payment tools, fraud identification, keys to control currency risk and more. In addition, the customized solution is expected to help merchants organize their online payment services internationally and improve online growth strategies.

Earlier, Digital River reported revenues of $102.4 million in the first quarter of 2012, up 4.3% from the year ago quarter. Management is optimistic for the remainder of fiscal 2012 and is encouraged by the growth in the sales pipeline, new product roadmap and recent wins in the business-to-business software market.

Even though Digital River globally established itself in the cloud-commerce industry, the competitive market condition may impede its growth in future. The company faces tough competition from Ellie Mae, Inc. (ELLI), ExactTarget, Inc. (ET) and The Active Network, Inc. (ACTV), who are continuously strengthening their potentials through expanding their businesses worldwide.

The current Zacks Consensus Estimates for Digital River are 4 cents and 69 cents for the second quarter of 2012 and for 2012, respectively. As the current macro-economic conditions continue to be challenging, the company continues to have a Zacks #4 Rank, which translates into a short-term ‘Sell’ rating. Nevertheless, in the long run, we maintain a ‘Neutral’ recommendation on the stock.

 
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