Magic Lantern Group Enters into Alliance to Offer TutorBuddy as a Fundraising Vehicle
12 Abril 2004 - 11:00AM
PR Newswire (US)
Magic Lantern Group Enters into Alliance to Offer TutorBuddy as a
Fundraising Vehicle --Toronto District School Board Markets
TutorBuddy to More than 550 Schools-- NEW YORK, April 12
/PRNewswire-FirstCall/ -- Magic Lantern Group,Inc. , a leading
North American distributor of educational content and e-learning
delivery with licensing operations in Canada and the U.S.,
announced today that the Company has entered into an alliance with
the Toronto District School Board (TDSB) to include Magic Lantern
Group's TutorBuddy(TM) product in its fundraising outreach program.
TutorBuddy is an Internet-based system that delivers searchable,
curriculum-correlated video programs and learning objects on-demand
to students as an in-home homework and research tool. TutorBuddy's
growing collection currently has more than 1,600 learning video
programs, indexed into over 12,000 video objects, virtual clips of
whole video programs. The TDSB, which services the Greater Toronto
area, recently compiled and distributed a fundraising guide to the
558 schools that operate within its district. The purpose of the
guide is to help schools plan and launch their fundraising
activities. For each TutorBuddy subscription sold, the
participating schoolwill receive a portion of the proceeds in cash.
Magic Lantern Group President and CEO Bob Goddard stated,
"Fundraising with TutorBuddy exemplifies the innovative use of
technology for educational purposes. We believe TutorBuddy can
offer much more tostudents compared to traditional fundraising
vehicles because it provides a significant value-added educational
benefit. TutorBuddy can be used as an interactive supplement to
in-class room teaching by enabling on-demand access to a large
database of school-curriculum subjects. In addition, TutorBuddy
extends learning into the home by allowing students access from
their personal desktops. By aligning with TDSB, we have
significantly extended the geographic reach for TutorBuddy. As the
largest school board in Canada, the TSBD should not only provide
for additional market exposure, but also assist us in generating
new sales from TutorBuddy subscriptions." About the Toronto
District School Board (TDSB) The Toronto District School Board
(TDSB) wascreated on January 1, 1998 following the amalgamation of
seven individual Boards of Education. Serving almost 1.6 million
electors of the City of Toronto, TDSB is the largest school board
in Canada and among the largest in North America. In the 2002-2003
school year, more than 40% of graduating students ranked as Ontario
Scholars for achieving an average of at least 80% in their top six
courses. TDSB students consistently meet or exceed the provincial
average in province-wide achievement tests in reading, writing and
math. For more information, visit: http://www.tdsb.on.ca/. About
Magic Lantern Group, Inc. Magic Lantern Group, Inc. is a leading,
global distributor of learning videos serving more than 10,000
schools, libraries and social agencies in North American and
international markets. With 40,000 programs from 300 world-renowned
producers including Disney Educational Media, Schlessinger,
Annenberg/CPB and Dorling Kindersley, the Company's educational
products include: Magic Lantern InSite(TM), a digital streaming
video product for schools, libraries and universities and
TutorBuddy(TM), an at-home e-learning product for students and
teachers. Leveraging its position as one of the most highly
respected brands in video educational delivery, the Company is
pursuing multiple sales verticals to maximize total revenues. Magic
Lantern Group operates three strategic subsidiaries: Magic Lantern
Communications, a global distributor of video content to schools,
universities and libraries; Magic Vision Digital Media Inc., an
emerging provider of on-demand sports entertainment, health and
corporate training digitized content; and Sonoptic Technologies, a
leading provider of online, next-generation digital technology
solutions. For more information, visit the Company's websites:
http://www.magiclanterngroup.com/, http://www.tutorbuddy.com/, and
http://www.magiclanterninsite.com/. For more information: For
investor relations, contact Gary Geraci, National Financial
Network, 781-444-6100 ext. 629, email: . Also visit
http://www.nfnonline.com/gml. At the Company, contact Bob Goddard,
Magic Lantern Group, Inc., 905-827-2755 ext. 454, . This Press
Release contains certain forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
The company has tried, whenever possible, to identify these
forward-looking statements using words such as "anticipates,"
"believes," "estimates," "expects," "plans," "intends," "potential"
and similar expressions. These statements reflect the company's
current beliefs and are based upon currently available information.
Accordingly, such forward-looking statements involve known and
unknown risks, uncertainties and other factors which could cause
the company's actual results, performance or achievements to differ
materially from those expressed in or implied by such statements.
The company undertakes no obligation to update or advise in the
event of any change, addition or alteration to the information
catered in this press release including such forward-looking
statements. DATASOURCE: Magic Lantern Group, Inc. CONTACT: Gary
Geraci of National Financial Network, +1-781-444-6100 ext. 629, ;
or Bob Goddard of Magic Lantern Group, Inc., +1-905- 827-2755 ext.
454, Web site: http://www.magiclanterngroup.com/
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