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Magic Lantern Group Diversifies Operations With Launch of Magic Vision Digital Media Division NEW YORK, May 13 /PRNewswire-FirstCall/ -- Magic Lantern Group, Inc. , a leading North American distributor of educational content and e-learning delivery systems with operations in Canada and the U.S., announced today that the Company has diversified its operations into non-educational, next generation content delivery with the launch of its Magic Vision Digital Media division. Magic Vision Digital Media is geared to non-traditional education video streaming using the Company's proprietary VideoBase technology to provide content such as business training; human resource compliance; health and medical; sports and entertainment straight into the home via a desktop computer. Judy Piktelis has been named Managing Director for Magic Vision Digital Media. Prior to joining Magic Lantern Group, Ms. Piktelis held key executive roles for several Fortune 1000 companies in the United States. Ms. Piktelis brings more than 20 years of experience in retail branding and marketing. Magic Lantern Group President and CEO Bob Goddard stated, "We are extremely pleased to officially launch our Magic Vision Digital Media division under the direction of Judy Piktelis. Judy has the strong leadership skills and creative tenacity to spearhead Magic Lantern Group's move into non- educational digital video delivery. On-demand digital streaming video represents nearly unlimited growth opportunities for the Company and can position us to rapidly scale our business in the U.S. and international markets. We have a number of exciting projects underway, which will position us to create distinct new revenue sources for the Company." Managing Director of Magic Vision Digital Media, Judy Piktelis, stated, "Magic Lantern Group has achieved tremendous success in the educational video sector and I am extremely pleased to leverage their technology expertise towards penetrating some of today's hottest digital content sectors, including corporate compliance training video and in-home sports entertainment. I look forward to collaborating with the Magic Lantern Group in facilitating a new global market reach for the Company." About Magic Lantern Group, Inc. Magic Lantern Group, Inc. is a leading, global distributor of learning videos serving more than 10,000 schools, libraries and social agencies in North American and international markets. With 40,000 programs from 300 world- renowned producers including Disney Educational Media, Schlessinger, Annenberg/CPB and Dorling Kindersley, the Company's educational products include: Magic Lantern InSite(TM), a digital streaming video product for schools, libraries and universities and TutorBuddy(TM), an at-home e-learning product for students and teachers. Leveraging its position as one of the most highly respected brands in video educational delivery, the Company is pursuing multiple sales verticals to maximize total revenues. Magic Lantern Group operates three complementary subsidiaries: Magic Lantern Communications, a global distributor of video content to schools, universities and libraries; Magic Vision Digital Media, Inc., an emerging provider of on-demand sports entertainment, health and business digitized content; and Sonoptic Technologies, a leading provider of online, next-generation digital technology solutions. For more information, visit the Company's websites: http://www.magiclanterngroup.com/, http://www.tutorbuddy.com/, and http://www.magiclanterninsite.com/. For more information: For investor relations, contact Gary Geraci, National Financial Network, 781-444-6100 ext. 629, email: . Also visit http://www.magiclantern.ca/. At the Company, contact Bob Goddard, Magic Lantern Group, Inc., 905-827-2755 ext. 454, . This Press Release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The company has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect the company's current beliefs and are based upon currently available information. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause the company's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. The company undertakes no obligation to update or advise in the event of any change, addition or alteration to the information catered in this press release including such forward-looking statements. DATASOURCE: Magic Lantern Group, Inc. CONTACT: Investor: Gary Geraci, National Financial Network, +1-781-444-6100, ext. 629, , for Magic Lantern Group, Inc.; or Bob Goddard, Magic Lantern Group, Inc., +1-905-827-2755, ext. 454, Web site: http://www.magiclanterngroup.com/ http://www.tutorbuddy.com/ http://www.magiclanterninsite.com/

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