New Instant Lattes with Adaptogens
and Prebiotic Daily Greens on Display at Expo Booth
5184
BOULDER,
Colo., Feb. 28, 2023 /PRNewswire/ -- Laird
Superfood, Inc. (NYSE American: LSF), a leader in functional coffee
and creamers, known for its collection of functional real foods
made from adaptogens and clean, plant-based ingredients, will debut
its new packaging rebrand, new products, and its Force of
Nature campaign at Natural Products Expo West. Laird
Superfood's mission is to harvest the natural, functional benefit
of plants to elevate daily routines. The company is founded in the
belief "Take one thing you do every day and make it better." Laird
Superfood has revitalized several products to make them more
delicious and more functional, and they are launching now on the
Laird Superfood website and at our retail partners. This new
brand look and the Force of Nature campaign were created to
reflect the passion of our consumers and deliver on Laird
Superfood's mission.
![Laird Superfood Instant Latte Laird Superfood Instant Latte](https://mma.prnewswire.com/media/2011303/Laird_Superfood_Instant_Latte.jpg)
With this brand refresh, Laird Superfood has upgraded its retail
shop-ability with clear and consistent category naming and elevated
flavor callouts to better convey the product experience to
consumers. Along with new packaging, Laird Superfood is
enhancing its popular Instant Latte line to include adaptogens and
functional mushroom extracts as well as relaunching Prebiotic Daily
Greens with an improved formula that contains 22 powerful
superfoods including an excellent source of Vitamin D. The company
is also introducing two new single serve products to its lineup
with Sweet and Creamy Instant Latte with Adaptogens and
Prebiotic Daily Greens, now available in single sachets for
on-the-go needs to fuel our busy days. Sweet & Creamy
Instant Latte combines Laird Superfood's premium freeze-dried
coffee blend with its iconic coconut-based creamer and fan-favorite
functional mushroom blend. The all-new Prebiotic Daily Greens
blend was created as a convenient way to provide consumers
with a full serving of vegetables and fruits, nourishing prebiotic
fiber and adaptogens that tastes incredible.
"Laird Superfood was founded with a mission to make real,
functional food available to as many people as possible. We seek to
unleash the power of plants and real food ingredients to fuel
consumers to take on life and we believe consumers are demanding
more from their food in our categories. We are excited to launch
the next part of this brand's story at Expo West." said
Jason Vieth, President and CEO of
Laird Superfood. "With this rebrand, we have taken the opportunity
to enhance formulas across our portfolio – making them more
functional by adding adaptogens, more delicious with flavors from
nature and more convenient with an expanded single-serve platform.
Our all-new Sweet and Creamy Instant Latte and Greens were
reformulated to deliver even more power, delicious taste, and
superfood ingredients to help fuel the ride every step of
the way."
Laird Superfood has some of the highest ingredient and quality
standards in the consumer packaged goods (CPG) industry to ensure
they are providing consumers with real and functional foods.
Products do not contain any artificial ingredients and flavors are
derived from real food found in nature. All products are inspired
by founders Laird Hamilton and Gabby Reece's active lifestyles and
quest to consume only the best foods on the planet and make clean,
plant-based foods accessible to people everywhere.
Laird Superfood will be attending Natural Products Expo
West March 7-11, 2023, at the Anaheim Convention Center in Anaheim, California at Booth 5184. Laird
Superfood products are available on
lairdsuperfood.com, Amazon, Costco, and nationwide grocery
customers.
About Laird Superfood
Laird Superfood, Inc. creates award-winning, plant-based superfood
products that are both delicious and functional. The Company's
products are designed to enhance your daily ritual and keep
consumers fueled naturally throughout the day. The Company was
co-founded in 2015 by the world's most prolific big-wave surfer,
Laird Hamilton. Laird Superfood's offerings are environmentally
conscientious, responsibly tested, and made with real ingredients.
Shop all products online at lairdsuperfood.com and join the Laird
Superfood community on social media for the latest news and daily
doses of inspiration.
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SOURCE Laird Superfood