PAE Peace Arch Ent Grp

Peace Arch� Home Entertainment, LLC, the new U.S. home entertainment company jointly owned by Peace Arch� Entertainment Group Inc. (AMEX: PAE) (TSX: PAE), and ContentFilm plc (AIM: CFL), announced today that it has acquired all North American distribution rights to the action-comedy "JCVD," which had its world premiere at this year's Cannes Film Festival in May. The critically acclaimed film will make its North American debut on opening night of the Midnight Madness program of the 2008 Toronto International Film Festival on September 4th. Peace Arch plans to release the film in theaters shortly thereafter.

"JCVD" is an action-packed, comedic satire of the life of movie hero Jean-Claude Van Damme ("Bloodsport," "Universal Soldier"). Playing himself self-deprecatingly, Jean-Claude finds himself out of money, fighting for custody of his daughter and losing every good action role to Steven Seagal. In an attempt to escape, the aging star walks away from his shrinking spotlight and returns home to his native Brussels. But when he is thrown into a real-life hostage situation, everyone sees a side of Van Damme they've never seen before as he takes on the police, battles the perpetrators and creates a media firestorm that captures the attention of the world.

"'JCVD' is the first significant acquisition of the new venture between Peace Arch and ContentFilm," said Berry Meyerowitz, President of Peace Arch Home Entertainment. "This outstanding film resonates with moviegoers, and we are thrilled to partner with Jean-Claude, director Mabrouk El Mechri and Gaumont to present it to audiences in North America."

"We are excited to be working with Peace Arch for the first time, and have them release 'JCVD' in North America," says Cecile Gaget, Executive Vice-President of Gaumont International Sales. "Jean-Claude struck a nerve with American audiences when he first arrived on the scene and is sure to do so again on a whole other level."

Upcoming U.S. theatrical releases from Peace Arch Entertainment include "What We Do Is Secret," the punk biopic on The Germs, starring Shane West and Bijou Phillips, and the soccer sequel "Goal II: Living the Dream," starring Kuno Becker, Alessandro Nivola and featuring some of the biggest names in professional soccer, including David Beckham, Zinedine Zidane and Ronaldo.

About Peace Arch� Entertainment Group Inc.

Peace Arch Entertainment produces and acquires feature films, television and home entertainment content for distribution to worldwide markets. Peace Arch is one of the leading independent theatrical and home entertainment distributors in North America, and owns one of the largest libraries of top quality independent feature films in the world, featuring more than 1,000 classic and contemporary titles. For additional information, please visit www.peacearch.com.

About ContentFilm plc

ContentFilm plc (AIM: CFL) is a pre-eminent owner of media rights supported by strong film, TV and digital sales divisions. Further information on the Company and details of the individual titles that make up the Company's available library is at: www.contentfilm.com.

About Gaumont

Visit www.gaumont.net

Forward-Looking Statements

This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, that the corresponding restatement of the Company's financial statements may change based upon the Audit Committee's ongoing analysis, that the Company's ability to file required reports timely with the Securities and Exchange Commission will be impaired, that potential claims or proceedings may arise relating to such matters, that the Audit Committee in consultation with the Company's independent public accounting firm will determine that the proper accounting differs from the accounting treatment upon which the assumptions and forward looking statements in this release are based and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

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