PAE Peace Arch Ent Grp

Peace Arch� Entertainment Group Inc. (AMEX: PAE) (TSX: PAE) announced today the North American theatrical release of the critically acclaimed action-comedy "JCVD" starring Jean-Claude Van Damme. Peace Arch Home Entertainment LLC, the U.S. home entertainment company jointly owned by Peace Arch and ContentFilm plc (AIM: CFL), acquired the picture this August following the its successful premiere at this year's Cannes Film Festival. "JCVD" launches its North American theatrical release November 7, 2008 in New York City at the Angelika Film Center and AMC Empire theatres. The film will open in additional markets including LA, Chicago, Boston, Philadelphia, Houston, Washington D.C., San Francisco, San Diego, Berkeley, San Jose, Sacramento, Seattle, Austin, San Antonio, Dallas, Denver, Philadelphia, Portland, Pittsburg, Columbus, Toronto, Vancouver and Montreal, beginning November 14th.

"JCVD" and its star have garnered widespread international acclaim. Lisa Schwarzbaum from Entertainment Weekly said, Van Damme is "by turns funny, nimble, knowing, gracious, and kickass" and Ty Burr of the Boston Globe said the film "forces you to consider the star in a whole new light." Canada's National Post has stated, "It is a marvelous bit of movie-making" and Variety has declared, "Van Damme is Back!"

"The critical and public response to this film was outstanding at both the Cannes and Toronto festivals," commented Mark Balsam, President of U.S. Distribution for Peace Arch Entertainment. "We are confident that this film will resonate with both core Van Damme fans as well as movie lovers everywhere. It has something for everyone."

"JCVD" is an action-packed, comedic satire of the life of movie hero Jean-Claude Van Damme. Playing himself, Jean-Claude is out of money, fighting for custody of his daughter and losing every good action role to Steven Seagal. In an attempt to escape, the aging star walks away from his shrinking spotlight and returns home to his native Brussels. But when he is thrown into a real-life hostage situation, everyone sees a side of Van Damme they've never seen before as he takes on the police battles the perpetrators and creates a media firestorm that captures the attention of the world.

"JCVD" is the eighth film to be theatrically released by Peace Arch� in the U.S. over the past year and follows the success of the recent "Goal 2: Living The Dream," the music biopic "What We Do Is Secret," and the June release of road film "The Go-Getter." Earlier releases include the dark comedy "The Babysitters," the controversial drama "Chapter 27," the hostage drama "Towards Darkness," and the award-winning romantic comedy "Delirious."

About Peace Arch� Entertainment Group Inc.

Peace Arch Entertainment produces and acquires feature films, television and home entertainment content for distribution to worldwide markets. Peace Arch is one of the leading independent theatrical and home entertainment distributors in North America, and owns one of the largest libraries of top quality independent feature films in the world, featuring more than 1,000 classic and contemporary titles. For additional information, please visit www.peacearch.com.

About ContentFilm plc

ContentFilm plc (AIM: CFL) is a pre-eminent owner of media rights supported by strong film, TV and digital sales divisions. Further information on the Company and details of the individual titles that make up the Company's available library is at: www.contentfilm.com.

Forward-Looking Statements

This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, that the corresponding restatement of the Company's financial statements may change based upon the Audit Committee's ongoing analysis, that the Company's ability to file required reports timely with the Securities and Exchange Commission will be impaired, that potential claims or proceedings may arise relating to such matters, that the Audit Committee in consultation with the Company's independent public accounting firm will determine that the proper accounting differs from the accounting treatment upon which the assumptions and forward looking statements in this release are based and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

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