PRL Prolong International Corp

Prolong Teams Up With Japanese Retailers Home Stores Give Nod to Prolong Products IRVINE, Calif., June 20 /PRNewswire-FirstCall/ -- Prolong International Corporation (AMEX:PRL) (http:/www.prolong.com), a technology driven holding company and parent of Prolong Super Lubricants, Inc., manufacturer and marketer of high tech, cost-saving, consumer, commercial and industrial products, is very pleased to announce that two separate major home improvement chains in Japan are actively marketing and selling Prolong Engine Treatment and Fuel System Treatment in their stores. Patented Prolong(R) Engine Treatment and Prolong Fuel System Treatment are now on shelf at 85 Super VIVAHOME stores owned by Tostem Viva Corporation www2.vivahome.co.jp and at 187 NAFCO home centers http://www.nafco.tv/corporate/english/index.html packaged for the Japanese marketplace and merchandised in special, highly visible store displays. The schedule for expanded retail distribution is well under way. Both Prolong products are instrumental in optimizing vehicle operating efficiency and fuel economy while helping to reduce emissions, benefits highly sought after in Japan whose residents often experience extremely congested driving conditions and exorbitant fuel prices. "Our partnerships with VIVAHOME and NAFCO and presence in their stores is really an endorsement of Prolong and its cost saving products. There is more than significant potential for the sale of Prolong products to Japanese consumers and businesses. With their collective distribution reach, Prolong has achieved another major step in the expansion of its international sales strategy," confirms Jeff Victer, Director International Sales. "NAFCO and VIVAHOME have been instrumental in the introduction of our flagship products to Japanese consumers. Our products are being well-received and as their merits are realized and promoted through advertising and word-of-mouth, we have exciting potential to expand the product line and consumer sales in Japan, one of the largest car-care markets in the world," added Lawrence Kahn, Prolong's VP of Marketing. Prolong's expansion into the Japanese market is through its distribution agreement with the Pacific Merchandising Division of long-standing Mutual Trading Co., Inc., well-versed in the successful overseas sale and shipping of food, housewares and automotive supplies to various international destinations. Prolong also currently has distribution partners in Canada, Chile, China, Czech Republic, Germany, Hong Kong, Hungary, Iceland, Italy, Malaysia, Mexico, Puerto Rico, South Africa and the United Kingdom and is actively seeking well established international trading partners. Prolong Super Lubricants, Inc. is an operating subsidiary of Prolong International Corporation. Prolong International Corporation (AMEX:PRL), a consumer products holding company headquartered in Irvine, California, through its operating subsidiaries, manufactures, markets and distributes a complete line of patented lubricant and proprietary automotive, commercial/industrial and household products. The company's products are marketed and sold under the brand name Prolong Super Lubricants(R) and are used in automotive, industrial, commercial and consumer applications. Prolong products are sold throughout the United States at major chain stores, auto retailers, industrial supply stores and in international markets. More information about Prolong International Corporation and its products can be obtained at http://www.prolong.com/. Forward-Looking Statements Certain statements in this news release that relate to financial results, projections, future plans, events, or performance, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended and involve significant risks and uncertainties, including, but not limited to, the following: competition, cost of components, product performance and market acceptance of new products. The words "estimate," "project," "potential," "intended," "expect," "anticipate," "believe" and similar expressions or words are intended to identify forward-looking statements. The Company's actual results could differ materially from those anticipated in such forward-looking statements as a result of a number of factors and conditions. These risks and uncertainties, and certain other related factors, are discussed in the Company's Form 10-K, Form 10-Q and other filings with the Securities and Exchange Commission. In light of the significant uncertainties inherent in the forward-looking information included herein, the inclusion of such information should not be regarded as a representation by the Company or any other person that the Company's objectives or plans will be achieved. These forward-looking statements are made as of the date of this release and the Company assumes no obligation to update such forward-looking statements. DATASOURCE: Prolong International Corporation CONTACT: Thomas C. Billstein, Investor Relations, of Prolong International Corporation , +1-949-587-2700 Web site: http://www2.vivahome.co.jp/ http://www.nafco.tv/corporate/english/index.html Web site: http://www.prolong.com/

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