Azerion acquires stake in youth media platform Just Another Media Company
24 Outubro 2023 - 3:00AM
Azerion acquires stake in youth media platform Just Another Media
Company
Amsterdam, 24th October 2023 –
Azerion has taken a minority stake in the youth-focused media house
Just Another Media Company (JAMC), based in Amsterdam. JAMC owns
various online titles such as RUMAG, ParraTV, SoWhat!, Nieuwskamer,
and Darum. Additionally, it produces and licenses ComplexNL, the
largest platform targeting millennials and Gen Z worldwide,
originally from the United States and providing news on pop and
street culture, streetwear and style, music, sneakers, and sports.
JAMC also serves as a sales agent for branded content propositions
across various other platforms.
Michel Palmen, Managing
Director of JAMC, states, "Since its establishment in 2021, JAMC
has demonstrated impressive growth in reach and revenue, focusing
on a challenging demographic: youngsters. The partnership with
Azerion was already established in the area of advertising sales.
That makes the participation strategic: together we can enhance the
online and video reach of our platforms by leveraging our digital
advertising sales more effectively."
Marcel Schuyt, Country Director
of Azerion Benelux, also sees significant opportunities with JAMC's
branded content offerings, “JAMC produces its own branded (video)
content, specifically tailored for and created by young people.
Over the past years, the team has produced content for numerous
prominent A-brands such as adidas, KFC, Coca-Cola, Hugo Boss,
Disney, Red Bull and more, demonstrating their ability not only to
reach this important target group but also to speak their language
and translate it into excellent productions for A-brands. We see
great potential in working together with JAMC and are delighted
with this strategic partnership."
Ends.
Press Contact:Michel Palmen, Managing Director
JAMCmichel@justanothermediacompany.com06-24893990
press@azerion.com
About Just Another Media
Company:JAMC specializes in creating content for and
reaching Generations Y & Z. Founded in June 2021 JAMC's mission
is to consolidate and market the reach of various smaller online
platforms targeting young audiences. JAMC employs approximately 60
staff members.
About Azerion:Founded in 2014,
Azerion (EURONEXT: AZRN) is one of Europe’s largest digital
advertising and entertainment media platforms. Azerion connects
global audiences with advertisers in a straightforward and
cost-effective manner, leveraging its proprietary technology to
deliver content in a safe, engaging, and high-quality environment.
The company operates its strategic portfolio of owned and operated
content alongside digital publishing partners.
Having its roots in Europe and its headquarters
in Amsterdam, Azerion has commercial teams based in over 26 cities
around the world to closely support its clients and partners to
find and execute creative ways to really make an impact through
advertising.
For more information, visit: www.azerion.com
Azerion Group NV (EU:AZRN)
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