Official Partner of Festival de Cannes, Campari, hosted its 'Discover Red'
event on the heart of the Cannes Croisette, with a guest list
including Charles Melton,
Luke Evans and Alessandra Ambrosio.
CANNES, France, May 21, 2023 /PRNewswire/ -- This year, Campari,
the iconic Milanese, red aperitivo returned to the 76th
edition of the world-renowned Festival de Cannes, as an official partner and hosted
its Discover Red event attended by Charles Melton, Luke
Evans and Alessandra
Ambrosio.
The event was attended by actor, Charles
Melton, ahead of his premiere for May December at the 76th Annual Festival de
Cannes. During his time in
Cannes, Charles has also received
a breakthrough talent award at the Variety Golden Globes Awards for
his role in the film. Also in attendance was acting legend,
Luke Evans, and iconic model with
Italian heritage, Alessandra
Ambrosio.
During each stage of Discover Red, guests invited to
experience a series of unforgettable creations from two Michelin
Star Chef, Christian Sinicropi, Head
Bartender of Camparino in Galleria, Tommaso
Cecca; each of whom are icons within their own fields and
elevated the night to take it beyond the expected. The scene was
set at the Martinez Hotel, inspiring guests with a night that
brought Campari's longstanding heritage in cinema to life.
Guests were immersed in a four-part multi-sensory dining
experience curated by two icons of mixology and gastronomy. Chef
Christian Sinicropi used his
limitless skill as a two Michelin Star Chef to curate each course
paired perfectly with Campari cocktails, curated by Tommaso Cecca, the head bartender at Camparino
in Galleria, which provides legendary service in Milano and is a symbol of the aperitif par
excellence.
Creating an enhanced dining experience, when guests arrived at
the dinner, a seemingly regular dinner table transformed into a
fully immersive display inspired by the Festival de Cannes Red
Carpet, the Cannes Riviera, the power of imagination and Campari's
place at the heart of cocktail culture. The four dining chapters
each began with an iconic Campari cocktail that inspired an
unforgettable dish, stimulating the senses, while guests were
guided through the evening by a narrator to accompany the
audio-visual display.
No star-studded event would be complete without viral celebrity
content creator and Red Carpet regular, Cole Walliser. Having captured celebrities at
the Oscars, The Grammys, Golden Globes and Emmys, Cole is best
known for his slow-motion edits of talent at high profile
events.
Campari Group's Head of Global Marketing, Julka
Villa comments: "As this is the second time we have been
an Official Partner of Festival de Cannes, the aim of Discover Red was to
curate a night that brought together the icons of Campari and
cinema, each of which inspire the unforgettable. As one of the most
celebrated global film festivals, our event took inspiration from
the aspirational allure of Festival de Cannes, pushing it to the next level
delivering the elevated experience that people expect from both
Campari and the Festival. To do this, each moment of Discover
Red captured the unique relationship between Campari, cinema
and the Festival, immersing guests in this world through all senses
and the night was yet another great example of Campari going beyond
the expected."
Throughout the night, cocktails were expertly served by
Camparino in Galleria, providing the legendary service of the
historic Milanese bar located in Galleria Vittorio Emanuele II.
Camparino is a symbol of the aperitif par excellence; it brings to
Cannes its strong connections with
both Milano, the birthplace of
Campari, and the artistic and cultural context of the 20th
century.
The Camparino team served a selection of iconic Campari
cocktails to guests, including the Negroni, Campari Spritz and the
Negroni Sbagliato. Alongside these classic cocktails, the Camparino
team served the Red Carpet – Cannes Edition: a fresh tasting and
salty cocktail inspired by the Cannes Riviera.
Please follow Campari's social media channels for further
information @campariofficial.
#CampariCinema #Cannes2023 #FestivalDeCannes
#EnjoyResponsibly
www.campari.com
https://www.youtube.com/EnjoyCampari
https://www.facebook.com/Campari
https://instagram.com/campariofficial
ABOUT FESTIVAL DE CANNES
The Festival de Cannes is an
event that brings together the world's film professionals around an
official competition and an International Film Market, whose highly
media-oriented aspect makes it one of the first annual
international events, contributing to the world cinematic
influence.
ABOUT CAMPARI
Campari, the iconic, unforgettable Italian red spirit sitting at
the heart of some of the world's most famous cocktails. Campari was
founded in Milan in 1860 by
Gaspare Campari, and pioneered by his son, Davide, who created
something so distinctive and revolutionary that its secret recipe
has not been altered since. Vibrant red in colour, Campari's unique
and multi-layered taste is the result of the infusion of herbs,
aromatic plants and fruit in alcohol and water. As well as being
unique and distinctive, Campari is extremely versatile, offering
boundless and unexpected possibilities. As a source of this
passionate inspiration since its creation seen through its
founders' creative genius, artists in different fields and the
world's best bartenders, Campari stimulates your instincts to
unlock your passions, inspiring limitless creations.
ABOUT CAMPARI GROUP
Campari Group is a major player in the global spirits industry,
with a portfolio of over 50 premium and super premium brands,
spreading across Global, Regional and Local priorities. Global
Priorities, the Group's key focus, include Aperol, Appleton Estate,
Campari, SKYY, Wild Turkey and Grand Marnier. The Group was founded
in 1860 and today is the sixth-largest player worldwide in the
premium spirits industry. It has a global distribution reach,
trading in over 190 nations around the world with leading positions
in Europe and the Americas.
Campari Group's growth strategy aims to combine organic growth
through strong brand building and external growth via selective
acquisitions of brands and businesses. Headquartered in
Milan, Italy, Campari Group owns
22 plants worldwide and has its own distribution network in 22
countries. Campari Group employs approximately 4,000 people. The
shares of the parent company Davide Campari-Milano N.V. (Reuters
CPRI.MI - Bloomberg CPR IM) have been listed on the Italian Stock
Exchange since 2001. For more information:
http://www.camparigroup.com/en Please enjoy our brands
responsibly.
ABOUT CAMPARINO
Camparino in Galleria is the legendary bar opened by
Davide Campari in Milan's Galleria
Vittorio Emanuele II in 1915. The bar was opened opposite to
Caffè Campari, the establishment opened by Gaspare Campari
- Davide's father and the
creator of the bitter liqueur - in 1867. An instant hit
with the people of Milan, the bar
became synonymous with the city's aperitivo tradition and in 2015
marked its 100th anniversary. Following a renovation project, the
bar reopens to the public in autumn 2019 with a refreshed identity
and food and drink offering designed to consolidate its status as
one of the most influential establishments in the world for lovers
of mixology and gastronomic innovation.
Photo: https://mma.prnewswire.com/media/2081775/Alessandra_Ambrosio.jpg
Photo: https://mma.prnewswire.com/media/2081776/Luke_Evans.jpg
Photo: https://mma.prnewswire.com/media/2081777/Charles_Melton.jpg
Photo: https://mma.prnewswire.com/media/2081778/Cole_Walliser.jpg
Photo: https://mma.prnewswire.com/media/2081779/Event_Set_Guests.jpg
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