CHA Concha

RNS Number:8025X
Hot Tuna (International) plc
02 February 2006


02 February 2006



                          Hot Tuna (International) Plc
                         ("Hot Tuna" or "the Company")

                Hot Tuna Launches its first Concept Shop in the
            Worlds Largest Surf Complex at Cocoa Beach Florida, USA

Following the acquisition of the US Licence in November 2005, Hot Tuna
(International) Plc (AIM:HTT) is set to open its first Hot Tuna store in store
programme, within the worlds largest surf complex, The Cocoa Beach Surf Shop ("
the Complex") at the end of February 2006.  Hot Tuna will be one of several surf
brands to have its own concept store within the Complex, occupying approximately
1,000 square feet.

The Complex will be approximately 270,000 square feet which will include 33,000
square feet of retail space.  It will contain a Four Points Sheraton Hotel with
70 surf themed rooms, a bar and restaurant, Starbucks Coffee shop, a Surf Travel
Agent, a Surf School and a Shark tank in the middle of the store with a daily
shark feeding session for customers.  Throughout February the retail side of the
Complex will begin trading, however the grand opening of the Complex is
scheduled for May 2006,

The Complex, privately owned and operated by Bob Baugher, the previous Managing
Director of Ron Jons, the world's largest surf shop, is located directly
opposite Ron Jons in Cocoa Beach, Florida. For over twenty years Bob was the
driving force behind the expansion of Ron Jons and growing the shop into 51,000
square feet with an annual turnover of USD$35 million.

On Hot Tuna's arrival at the Complex, Bob Baugher stated, "The Hot Tuna concept
shop design looks extremely exciting. The Spring/Summer ranges look fantastic
and Hot Tuna has created a real buzz on the East Coast with its marketing
campaign over the past year. I have great expectations for the success of Hot
Tuna and potential sales per sq ft. within my complex."

Hot Tuna has also agreed to become the clothing sponsor of the surf school at
the complex.  Lessons will be available from beginner to expert levels where all
participants will be wearing Hot Tuna branded rash vests or wetsuits on the
beaches of Florida which are some of the most heavily visited beaches in the
United States.

Commenting on the Concept store, Hot Tuna Managing Director, Marcus Gracey,
said: "The USA is a key market for Hot Tuna and we look forward to working with
an industry expert like Bob Baugher in developing and expanding the Hot Tuna
brand for men and juniors. "

Ranjit Murugason, Chairman, stated: "We look forward to the landmark opening
next month of the first Hot Tuna concept store in Cocoa Beach Florida. It will
give the Company a direct interest in the US retail market and is in line with
our stated strategy to develop Hot Tuna as a more dynamic business model within
the United States. We  look forward to participating in the rapidly growing US
surf lifestyle market and believe that our joint venture interest will generate
returns in addition to the royalty revenue from the original licence agreement."

- Ends -


For further information, please contact:

Hot Tuna International Plc
Ranjit Murugason, Chairman
+44 20 7016 5100
ranjit@hottuna.com.au

Marcus Gracey, Managing Director


Parkgreen Communications
Justine Howarth / Victoria Thomas
+44 20 7493 3713
justine.howarth@parkgreenmedia.com

Nabarro Wells
Hugh Oram
+44 20 7710 7400

WH Ireland
Paul Dudley
+44 20 7220 0471
paul.dudley@wh-ireland.co.uk






                      This information is provided by RNS
            The company news service from the London Stock Exchange
END

MSCGGGGZLMDGVZM

Concha (LSE:CHA)
Gráfico Histórico do Ativo
De Jun 2024 até Jul 2024

Concha (LSE:CHA)
Gráfico Histórico do Ativo
De Jul 2023 até Jul 2024