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RNS Number:7643H
Hot Tuna (International) plc
17 August 2006


Press Release                                                     17 August 2006


                          Hot Tuna (International) PLC

                         ("Hot Tuna" or "the Company")

  Hot Tuna Launches Spring / Summer 2007 range in the UK and sponsors the BPSA


Hot Tuna (International) PLC (AIM:HTT), a lifestyle apparel brand with authentic
surf heritage, is pleased to announce that, to continue the promotion of its
Spring / Summer 2007 range, in the UK, of women's swim and men's and women's
apparel, the Company has secured exhibition space at Surf Shop and has reached
an agreement to sponsor the fifth leg of the British Pro Surf Association (BPSA)
UK Tour.

Hot Tuna has negotiated to take lead sponsorship of the fifth leg of the BPSA UK
Tour with the 2006 Hot Tuna British Challenge, to be held from 26-27 August 2006
at Porthmeor Beach, St. Ives, Cornwall.  The event welcomes competitors of all
ages and abilities with an assortment of amateur contests for both male and
female entrants.   Hot Tuna sponsored surfer, Toby Atkins, will be participating
in the event having just returned from a successful photoshoot in Iceland with
Wavelength, one of the UK's leading surf magazines.  Toby is currently in second
place in this year's BPSA UK Tour.   The BPSA, formed in 1998, raises the
profile of British surfing across the UK, provides a platform for surfers and
sponsors to raise their profile in the surfing industry and generally increases
media coverage for surfing.

The Company is also pleased to announce it will exhibit at Surf Shop, the UK's
leading trade event for the surf, skate and boardriding industry, from 5-7
September 2006 at the Westpoint Exhibition Centre in Exeter, Devon, to showcase
Hot Tuna's Spring / Summer 2007 range.  Surf Shop represents an ideal
opportunity for store owners and buyers to see future ranges.

Commenting on Hot Tuna's sponsorship of the fifth leg of the BPSA UK Tour and
the participation in Surf Shop, Ranjit Murugason, Chairman of Hot Tuna, said: "
Our sponsorship of a major surf event like the BPSA UK Tour is the ideal place
to re-launch the Hot Tuna brand in the UK and will increase Hot Tuna's brand
recognition and further promote the Company to potential customers.   I am
confident that this sponsorship, in conjunction with our exhibition at Surf
Shop, will set sound foundations for the promotion of Hot Tuna's Spring / Summer
2007 range in the UK."


                                     - Ends -


For further information:
Hot Tuna (International) PLC
Ranjit Murugason, Chairman                             Tel: +44 (0) 20 7372 9799
ranjit_murugason@hottunaplc.com

Seymour Pierce Limited
Sarah Wharry / Parimal Kumar                           Tel: +44 (0) 20 7107 8000
parimalkumar@seymourpierce.com                             www.seymourpierce.com

Media enquiries:
Abchurch
Henry Harrison-Topham / Chris Lane                     Tel: +44 (0) 20 7398 7700
henry.ht@abchurch-group.com                               www.abchurch-group.com





                                Notes to Editors


Hot Tuna International PLC (AIM: HTT) owns the rights to the Hot Tuna brand, a
progenitor of global youth fashion, born in Australia with a heritage of
authentic surf culture.

Hot Tuna is one of the world's most iconic names in surf lifestyle and can trace
its roots back to 1969 when it was founded by a surfer and his fashion designer
wife.   Though the label had not been actively marketed over for the last
decade, it retained an organic cult status among core action sports enthusiasts.

In June 2005, Hot Tuna International PLC purchased the 'Hot Tuna' brand from
Frontier International (Holdings) Pty Ltd, listed on AIM in September 2005, and
has since started to aggressively market the brand and reinvigorate the
business.  The Company now owns all intellectual property rights to its name and
related iconography, and has put in place key management drawn from the
executive ranks of Quiksilver, O'Neill and Ocean Pacific, among others.

Headquartered in the UK, Hot Tuna operates design, marketing and distribution
hubs in the USA, Australia and the UK. In its core markets, Hot Tuna sells
products, which are directly manufactured in facilities in North America, Europe
and in China

Hot Tuna offices are maintained in Sydney, Los Angeles and London.


                      This information is provided by RNS
            The company news service from the London Stock Exchange
END

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