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RNS Number:6016K
Hot Tuna (International) plc
18 October 2006


Press Release                                                    18 October 2006


                          Hot Tuna (International) PLC

                         ("Hot Tuna" or "the Company")

                Successful re-launch of Hot Tuna brand in the US


Hot Tuna (International) PLC (AIM:HTT), a lifestyle apparel brand with authentic
surf heritage, is pleased to announce that it has received orders from four of
the surf industry's pre-eminent independent retailers in the US.

Following the showing of the Spring/Summer 2007 range at a series of the leading
trade shows in the US over the summer, including Magic (Las Vegas in August) and
ASR (San Diego in September), the Company is delighted to announce that the new
range has been well received and great support has been associated with the
previous history of the brand.  Hot Tuna USA's launch plan is to establish an
initial account base of 'A' grade independent surf retailers.

The Company is delighted to announce it has received an order from Jacks'
Surfboards, which was voted Retailer of the Year 2006 by the Surf Industry
Manufacture Association (SIMA).  Jacks' Surfboards is based out of four
locations in California, namely Huntingdon Beach, Newport Beach, Corona del Mar
and Dana Point.

An order has also been received from Yellow Rat Bastard ("YRB"), one of the core
clothing retailers in New York City.  YRB, with three stores in New York, has
committed to purchase Hot Tuna men's apparel and women's apparel.

Additionally, the Company has received orders from Diane Beachwear, a leading
swim wear retailer with fourteen stores in southern California.

Finally, the Company is delighted to announce that it has also received orders
from Cocoa Beach Surf Company, which is based in Cocoa Beach, Florida.  Cocoa
Beach houses the largest surf complex in the world and is the location of Hot
Tuna's first concept store launched in Spring 2006.

Commenting on these early commitments, Ranjit Murugason, Executive Chairman of
Hot Tuna, said: "It is gratifying to have received orders from four of the most
well recognised independent retailers in the US.  These orders bode well for
future sales in the US market, which is the largest market for surf apparel in
the world."


                                    - Ends -



For further information:
Hot Tuna (International) PLC
Ranjit Murugason, Executive Chairman                   Tel: +44 (0) 20 7372 9378
ranjit_murugason@hottunaplc.com


Seymour Pierce Limited
Sarah Wharry / Parimal Kumar                           Tel: +44 (0) 20 7107 8000
parimalkumar@seymourpierce.com                             www.seymourpierce.com



Media enquiries:
Abchurch
Henry Harrison-Topham / Chris Lane                     Tel: +44 (0) 20 7398 7700
henry.ht@abchurch-group.com                               www.abchurch-group.com



Notes to Editors

Hot Tuna International PLC (AIM:HTT) owns the rights to the Hot Tuna brand, a
progenitor of global youth fashion, born in Australia with a heritage of
authentic surf culture.

Hot Tuna is one of the world's most iconic names in surf lifestyle and can trace
its roots back to 1969 when it was founded by a surfer and his fashion designer
wife.   Though the label had not been actively marketed over for the last
decade, it retained an organic cult status among core action sports enthusiasts.

In June 2005, Hot Tuna International PLC purchased the 'Hot Tuna' brand from
Frontier International (Holdings) Pty Ltd, listed on AIM in September 2005, and
has since started to aggressively market the brand and reinvigorate the
business.  The Company now owns all intellectual property rights to its name and
related iconography, and has put in place key management drawn from the
executive ranks of Quiksilver, O'Neill and Ocean Pacific, among others.

Headquartered in the UK, Hot Tuna operates design, marketing and distribution
hubs in the USA, Australia and the UK. In its core markets, Hot Tuna sells
products, which are directly manufactured in facilities in North America, Europe
and in China.

Hot Tuna offices are maintained in Sydney, Los Angeles and London.

For more information, visit www.hottunaplc.com


                      This information is provided by RNS
            The company news service from the London Stock Exchange
END

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