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RNS Number:3157N
Hot Tuna (International) plc
06 December 2006


Press Release                                                6 December 2006


                          Hot Tuna (International) PLC

                         ("Hot Tuna" or "the Company")

             Hot Tuna secures new European distribution agreements



Hot Tuna (International) PLC (AIM:HTT), a lifestyle apparel brand with authentic
surf heritage, is pleased to announce that it has secured four new distribution
agreements in Europe for the Company's Spring / Summer 2007 ranges.  The new
distribution agreements cover Spain, Ireland, Portugal and the Canary Islands.
It is envisaged that each distributor will receive their initial orders in March
2007, in advance of Easter and the important European Summer season.



These distribution agreements follow the Company's strategy of establishing
distribution channels throughout Europe using distributors, some of which have
their own retail operations, that currently have an existing portfolio of brands
and retailers to distribute Hot Tuna products through their respective markets
and existing account base of 'A' grade independent surf lifestyle retailers.
The Company also intends to distribute the brand through several major European
retailers.



A distribution agreement has been reached in Spain with Jauvid Gamont S.A who
will, in addition, be distributing Hot Tuna products in Andorra.  Jauvid Gamont
currently distribute Arnette, 3 point, Mambo, Scorpion Bay and several motor
bike brands with an account base of 300 and a sales team of four agents
dedicated to the Hot Tuna account.  Jauvid Gamont also has two proprietary Surf
Lifestyle Stores and retails other brands including Quiksilver, O'Neil and
Billabong.



The Portuguese distribution agreement has been signed with Big Wave, which has
an account base of 120 and a sales team comprising of 4 agents.  Big Wave also
owns one surf lifestyle shop that retails Quiksilver, O'Neil and Volcom
products.  Additionally, a distribution agreement covering all of the Canary
Islands has been signed with Grelo Sports.



Hot Tuna product will be distributed in Ireland through Magillgroup, who will
also be distributing in northern Ireland.  Magillgroup currently stocks Mambo,
Custo, Naf Naf and Hush puppies with an account base of 375 and a sales team of
4 agents.



Commenting on the distribution agreement, Ranjit Murugason, Executive Chairman
of Hot Tuna, said: "These distribution agreements form the basis of Hot Tuna's
launch in some key European markets.  The size of each distributors respective
account base will ensure that our product will gain good visibility in these
important markets.



"We look forward to proactively working with our new distributors to roll-out
Hot Tuna product in Europe and will be working closely with them to tailor
product development and marketing to each local market."



                               -          Ends -




For further information:
Hot Tuna (International) PLC
Ranjit Murugason, Executive Chairman            Tel: +44 (0) 20 7372 9378
ranjit_murugason@hottunaplc.com


Seymour Pierce Limited
Sarah Wharry / Parimal Kumar                    Tel: +44 (0) 20 7107 8000
parimalkumar@seymourpierce.com                  www.seymourpierce.com



Media enquiries:
Abchurch
Henry Harrison-Topham / Chris Lane              Tel: +44 (0) 20 7398 7700
henry.ht@abchurch-group.com                     www.abchurch-group.com



Notes to Editors

Hot Tuna International PLC (AIM:HTT) owns the rights to the Hot Tuna brand, a
progenitor of global youth fashion, born in Australia with a heritage of
authentic surf culture.



Hot Tuna is one of the world's most iconic names in surf lifestyle and can trace
its roots back to 1969 when it was founded by a surfer and his fashion designer
wife.   Though the label had not been actively marketed over for the last
decade, it retained an organic cult status among core action sports enthusiasts.




In June 2005, Hot Tuna International PLC purchased the 'Hot Tuna' brand from
Frontier International (Holdings) Pty Ltd, listed on AIM in September 2005, and
has since started to aggressively market the brand and reinvigorate the
business.  The Company now owns all intellectual property rights to its name and
related iconography, and has put in place key management drawn from the
executive ranks of Quiksilver, O'Neill and Ocean Pacific, among others.



Headquartered in the UK, Hot Tuna operates design, marketing and distribution
hubs in the USA, Australia and the UK. In its core markets, Hot Tuna sells
products, which are directly manufactured in facilities in North America, Europe
and in China.



Hot Tuna offices are maintained in Sydney, Los Angeles and London.



For more information, visit www.hottunaplc.com


                      This information is provided by RNS
            The company news service from the London Stock Exchange
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