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RNS Number:5786W
Hot Tuna (International) plc
15 May 2007


Press Release                                                        15 May 2007




                          Hot Tuna (International) PLC



                          ("Hot Tuna" or "the Group")



          Von Dutch Managing Director joins as Chief Executive Officer

                        of Hot Tuna (International) PLC



Hot Tuna (International) PLC (AIM:HTT), a lifestyle apparel brand with authentic
surf heritage, is pleased to announce the appointment of Mr Niels Anders Juul,
aged 44,  as Chief Executive Officer of the Group with effect from 1 June 2007.
Mr Juul joins Hot Tuna from Von Dutch, a high profile international clothing
company, where he was most recently Managing Director.



This appointment marks a significant strengthening of the Board and Mr Juul
brings considerable experience and an impressive track record to Hot Tuna.  With
a background in advertising agencies and a strong history in senior management
positions within the apparel and eyewear industry, Mr Juul was a member of the
original executive team at Von Dutch and a key part of its success.  As Managing
Director of Von Dutch, Mr Juul was not only responsible for overseeing the
overall brand development and positioning, but also led a team in establishing
Von Dutch internationally, utilising his 10 years' of previous experience of
building international operations at Filtenborg, His knowledge of the global
retail markets will be integral to Hot Tuna's future development.   During his
time at Von Dutch, Mr Juul successfully managed a growth in turnover over three
years, from US$5 million, which at that time primarily occurred through a narrow
US distribution, to over US$50 million in global sales of adult apparel alone.



Commenting on the appointment, Ranjit Murugason, Executive Chairman of Hot Tuna
(International) PLC, said: "The Board is delighted to welcome Niels to the
Group, his knowledge and expertise will greatly benefit Hot Tuna's development.
 The phenomenal success he achieved during his time at Von Dutch, and his
experience of the industry promises to significantly strengthen Hot Tuna's
senior management team, and we look forward to working with him to implement his
ideas and progress the Group's development."



Mr Juul said:  "I am excited about applying to Hot Tuna what I have experienced
at Von Dutch; using tools such as innovative branding, gorilla marketing and a
strong business strategy, I look forward to evolving the Hot Tuna brand. With
the tremendous heritage of Hot Tuna, I see an exciting opportunity to boost the
presence of a label that dares to be different, and is as cutting edge as it was
in its original form, back in Australia in 1969. Working with Elle Macpherson
and her sharp creative vision, I believe that Hot Tuna will make a lasting
impression in the surf-market.  Through an uncompromising approach to product
development, it has the potential to make a real impact as a young fashion
label, because it represents a culture, an attitude and a lifestyle that is
truly global."



Mr Juul will be issued with options to subscribe for 2 million ordinary shares
in the Group.  Of these options, 600,000 options will be exercisable after 1
September 2008 at an exercise price of 25 pence per share, 600,000 options will
be exercisable after 1 September 2009 at an exercise price of 50 pence per
share, and 800,000 options will be exercisable after 1 September 2010 at a price
of 75 pence per share.  All options are exercisable for a period of five years
from the date they first become exerciseable.  Any unexercised options will
lapse in the event of Mr Juul ceasing to be a director or employee of the Group
other than in certain specified circumstances.



Current Directorships
Von Dutch Europe Limited



There are no further disclosures to be made regarding this appointment under
Schedule 2 paragraph (g) of the AIM rules.



                                    - Ends -



For further information:
Hot Tuna (International) PLC
Ranjit Murugason, Chairman                                                       Tel: +44 (0) 20 7372 9378
ranjit_murugason@hottunaplc.com


Seymour Pierce Limited
Sarah Wharry / Parimal Kumar                                                     Tel: +44 (0) 20 7107 8000
parimalkumar@seymourpierce.com                                                       www.seymourpierce.com



Media enquiries:
Abchurch
Henry Harrison-Topham / Chris Lane                                               Tel: +44 (0) 20 7398 7700
chris.lane@abchurch-group.com                                                       www.abchurch-group.com





Notes to Editors



Hot Tuna International PLC (AIM:HTT) owns the rights to the Hot Tuna brand, a
progenitor of global youth fashion, born in Australia with a heritage of
authentic surf culture.



Hot Tuna is one of the world's most iconic names in surf lifestyle and can trace
its roots back to 1969 when it was founded by a surfer and his fashion designer
wife.   Though the label had not been actively marketed over for the last
decade, it retained an organic cult status among core action sports enthusiasts.




In June 2005, Hot Tuna International PLC purchased the 'Hot Tuna' brand from
Frontier International (Holdings) Pty Ltd, listed on AIM in September 2005, and
has since started to aggressively market the brand and reinvigorate the
business.  The Company now owns all intellectual property rights to its name and
related iconography, and has put in place key management drawn from the
executive ranks of Quiksilver, O'Neill and Ocean Pacific, among others.



Headquartered in the UK, Hot Tuna operates design, marketing and distribution
hubs in the USA, Australia and the UK. In its core markets, Hot Tuna sells
products, which are directly manufactured in facilities in North America, Europe
and in China.



Hot Tuna offices are maintained in Sydney, Los Angeles and London.  For more
information, visit www.hottunaplc.com




                      This information is provided by RNS
            The company news service from the London Stock Exchange
END

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