CVL Conival

RNS Number:3247J
Conival plc
22 September 2006


22 September 2006
Conival plc

Tesco listings for new product from SPARKY BRANDTM
Launch of Wild Acai superfruit juice

Conival (AIM: CVL) announces that it has secured listings in 180 Tesco stores
from 16 October for its new superfruit juice drink, the Acai and Mango juice, in
1ltr packs.  The new juice  is extracted from the wild Acai berry, which is
harvested in South America, is believed to hold the highest level of
antioxidants of any fruit.

The new juice is the latest in the SPARKY BRANDTM Omega 3 range.  Pomegranate in
Apple Juice is already listed in 200 Tesco stores and 291 Sainsbury stores
around the UK.The Cranberry, Raspberry and Blueberry in Grape Juice with Omega 3
was launched in Sainsbury's stores from May of this year.

Commenting, Jeremy Schwartz, CEO of Conival plc, said:

"We continue to address consumer demand for not-from-concentrate "super juices"
and have decided to continue with the expansion of our super fruits range
following the success of the Pomegranate in Apple Juice in both Sainsbury and
Tesco.  We have ceased to supply to Waitrose where it was trialed across 40
stores.  I believe that our new Acai and Mango product is a good indication of
how we continue to bring innovative products into this segment of the market."

SPARKY BRANDTM has also recently undergone a new packaging design that has been
tested in a research study and the results showed an increase in positive
purchase intent.  The SPARKY BRANDTM range has been developed to create a range
of 'super juice' products incorporating Omega 3, whose significant health
benefits are becoming increasingly recognised.  Each product is free from
additives or preservatives, with at least 20% of the recommended daily intake
(RDI) of long chain Omega 3 DHA/EPA per serving of 250ml.

www.sparkybrand.co.uk

Enquiries:  John Bick                 tel: 07917 649362

Notes to Editors

Acai berry - The Acai Palm yields the Acai berry which has many uses in South
American culture from food to oil to cooking and the actual Acai berry is also
used for its medicinal properties.  The berry contains the highest amount of
anthocyannins, the purple antioxidant pigments, of any fruit.

Omega 3 - "Omega 3 has been shown to have a profound role in brain development
and function. It has been shown to reduce the risk of sudden death from heart
attack. It may also help forms of mental illness and stiff joints", Professor
Michael Crawford PhD, Cbiol, FIBol, FRCPath, Director of the Institute of Brain
Chemistry and Human Nutrition, London Metropolitan University.

Omega 3 is a very long and flexible molecule that is the building block to brain
cell walls and lubricates arteries and joints

The technical name is polyunsaturated fatty acids and it's an essential
nutrient, necessary as part of a balanced diet

The best form of Omega 3 are long chain DHA/EPA which you can get from oily fish

The not so effective form of Omega 3 are short chain ALA which come from
linseeds and rapeseed

Your body can't produce long chain Omega 3, you have to eat it




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