DGM Deal Grp

    RNS Number : 1611J
  Deal Group Media PLC
  28 November 2008
   

 Press Release  28 November 2008

    Deal Group Media plc
    ("Deal Group Media" or "the Group")

    Deal Group Media subsidiary, Deploy, signs strategic contract with 
    BBDO Asia Pacific to create Proximity Deploy

    Deal Group Media plc (AIM:DGM), an independent online marketing group, today announces that Deploy Digital ("Deploy"), a strategic
digital media and marketing agency and the most recently formed offering of the Group's three operating businesses, has signed a contract
with BBDO Asia Pacific to launch Proximity Deploy, an online media consultancy combining both companies' skill sets to service BBDO Asia
Pacific's existing and future client base. 
    Proximity Deploy will offer communications planning, media buying, search and analytics, and will provide advertisers wishing to
undertake online advertising with high level advice on strategy and execution. This partnership, which will operate as a centralised team
within BBDO Asia Pacific, will offer clients a seamless service, allowing Proximity Deploy to control all aspects of the digital campaign
from creative to strategy from media to technology
    Proximity Deploy has already seen initial success with this model and has recently picked up all the online media planning and buying
work for Nestle in the Philippines and a number of projects from Pepsi and other global brands. Proximity Deploy has launched in the
Philippines and Singapore with plans to roll out across all of Asia in 2009.

    Deal Group Media CEO, Adrian Moss, said: "By merging the expertise of BBDO Asia Pacific and Deploy, who are independently best in class
in their fields, we are creating a model which enables us to develop tightly planned digital campaigns for advertisers with a focus on ROI
activity.

    "This alliance is strategically significant for us. It gives us the opportunity to expand our Deploy operations cost effectively through
selected territories in Asia with a partner who has an established client base which includes many international brands. Following a
separate agreement between Deal Group Media's dgm, a second operating business, and Omnicom Media Group, the Board feels these two strategic
initiatives represent material drivers for the 2009 results and beyond.

    - Ends -

    For further information, please contact:
 Deal Group Media plc
 Adrian Moss, Chief Executive        Tel: 00 65 6508 9202
                                www.dealgroupmediaplc.com

 Daniel Stewart & Company plc
 Lindsay Mair / Stewart Dick   Tel: +44 (0) 20 7776 6550
                                 www.danielstewart.co.uk

 Abchurch Communications
 Ariane Comstive / Nick Probert   Tel: +44 (0) 20 7398 7715
 nick.probert@abchurch-group.com     www.abchurch-group.com


    About Deal Group Media plc 
    Deal Group Media plc is a holding company with three businesses, dgm, AKTIV and Deploy, operating in the online media and marketing
industries with particular focus on the Asia Pacific region. dgm's principal activity is delivering return on investment focused strategies
through search engine marketing, affiliate marketing and display inventory either as individual channels or as a complete solution. AKTIV is
an outsourced sales team service for media owners selling banner advertising. Deploy is an agency offering digital media strategy and
execution services. Deal Group Media currently employs over 100 staff worldwide.
    More information is available at www.dealgroupmediaplc.com
    

About Deploy Digital:
    Deploy Digital is a boutique digital solutions provider offering communications planning, media planning & buying, analytics, reputation
management and digital consultancy with a focus to delivering best in class digital solutions underpinned by ROI. 
    More information is available at  www.deploydigital.asia

    About BBDO Asia Pacific:
    BBDO Asia Pacific is part of BBDO Worldwide, a world leading multi-discipline advertising agency that develops marketing and
communications plans for some of the world's best known brands. With representation in more than fifteen countries, BBDO Asia Pacific
provides award-winning advertising and brand communications solutions for clients such as FedEx, Visa, Pepsi, KFC, ICI, DaimlerChrysler and
Fonterra.
    More information is available at www.bbdoasia.com 


This information is provided by RNS
The company news service from the London Stock Exchange
 
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