Chill Brands Group PLC Acquisition of Chill.com Domain Complete (8702P)
23 Junho 2022 - 3:00AM
UK Regulatory
TIDMCHLL
RNS Number : 8702P
Chill Brands Group PLC
23 June 2022
THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES
OF REGULATION 11 OF THE MARKET ABUSE (AMENDMENT) (EU EXIT)
REGULATIONS 2019/310.
23 June 2022
Chill Brands Group plc
("Chill Brands" or the "Company")
Acquisition of Chill.com Domain Complete
(London, UK, 23 June 2022) Chill Brands Group, the international
consumer packaged goods company, is pleased to announce that it has
completed the acquisition of the Chill.com web domain.
Following payment of the remaining balance of $800,000, the
Company holds full beneficial title to the digital asset around
which it continues to build its Chill consumer brand.
Further to previous announcements regarding the refinement of
Chill Brands' operating model, the Company is engaging with
professional designers and developers to execute a visual refresh
of the Chill brand. This is intended to improve consumer targeting
and to ensure that marketing of the brand is consistent across all
regions. The refresh will focus on the brand's identity and renew
the Company's focus on marketing products containing CBD and other
natural ingredients as functional, fun, and relaxing. Updates to
the Company's websites and social media channels will follow in
line with this exercise.
Callum Sommerton, Chief Executive Office of Chill Brands,
commented :
"I am pleased to have completed the acquisition of the Chill.com
domain name. We are the proud owners of a highly brandable, premium
domain asset reflective of a word that is pervasive in the everyday
lives of consumers and is easy to say, spell, and remember. In an
increasingly complex world, people everywhere are looking for ways
to chill.
Those qualities are gold dust for marketers, and we intend to
maximise the potential of the Chill.com domain by expanding and
improving our brand which, in common with our consumers, should be
bright, energetic and youthful."
-ENDS-
About Chill Brands Group
Chill Brands Group plc (LSE: CHLL, OTCQB: CHBRF) is an
international company concerned with the development, production,
and distribution of best-in-class hemp-derived CBD products,
tobacco alternatives and other consumer packaged goods (CPG)
products. The Company operates primarily in the US, where its
products are distributed online and via some of the nation's most
recognisable convenience retail outlets. The Group's strategy is
anchored around lifestyle marketing that is designed to enhance the
popularity of its products, channelling visitors to its landmark
chill.com website.
Publication on website
A copy of this announcement is also available on the Group's
website at http://www.chillbrandsgroup.com
Media enquiries:
Chill Brands Group plc contact@chillbrandsgroup.com
Allenby Capital Limited (Financial
Adviser and Broker) +44 (0) 20 3328 5656
Nick Harriss/Nick Naylor (Corporate
Finance)
Kelly Gardiner (Equity Sales)
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END
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