RNS Number:3843U
International Greetings PLC
20 November 2000

                                 SCHEDULE 11

         NOTIFICATION OF INTERESTS OF DIRECTORS AND CONNECTED PERSONS

 1. Name of company

    International Greetings PLC

    2) Name of director

    Anders Hedlund

    3) Please state whether notification indicates that it is in respect of
    holding of the shareholder named in 2 above or in respect of a
    non-beneficial interest or in the case of an individual holder if it is a
    holding of that person's spouse or children under the age of 18 or in
    respect of a non-beneficial interest

    As Above

    4) Name of the registered holder(s) and, if more than one holder, the
    number of shares held by each of them (if notified)


Anders Hedlund
Artistic AG
Malios AG


5) Please state whether notification relates to a person(s) connected
with the Director named in 2 above and identify the connected person(s)

Anders Hedlund


6) Please state the nature of the transaction. For PEP transactions
please indicate whether general/single co PEP and if discretionary/non
discretionary

Disposal of shares

7) Number of shares/amount of
stock acquired



8) Percentage of issued class



9) Number of shares/amount
of stock disposed

100,000

10) Percentage of issued class



11) Class of security

Ordinary Shares

12) Price per share

370p

13) Date of transaction

17 November 2000

14) Date company informed

17 November 2000

15) Total holding following this notification

Anders Hedlund       900,790
Artistic AG      20,355,400
Malios AG             4,419,800

     TOTAL          25,675,990

16) Total percentage holding of issued class following this notification

63%

If a director has been granted options by the company please complete the
following boxes

17) Date of grant



18) Period during which or date on which exercisable



19) Total amount paid (if any) for grant of the option



20) Description of shares or debentures involved: class, number



21) Exercise price (if fixed at time of grant) or indication that price
is to be fixed at time of exercise



22) Total number of shares or debentures over which options held
following this notification



23) Any additional information



24) Name of contact and telephone number for queries

Joan Freston

Old Mutual Securities

0121 710 4506

25) Name and signature of authorised company official responsible for
making this notification

Date of Notification..20 November 2000................................


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