IMD Ind.Media Dist.

 

TIDMIMD 
 
RNS Number : 7595T 
Independent Media Distribution PLC 
04 October 2010 
 

+-----------------------------+--------------------------------+--------------------------------+ 
| Date:                       | Embargoed until 07.00 am, Monday 4 October 2010                 | 
|                             |                                                                 | 
+-----------------------------+-----------------------------------------------------------------+ 
| Contact:                    | Simon Cox (Chief Executive)    |                                | 
+                             +--------------------------------+--------------------------------+ 
|                             | David Haynes (Chairman)     |                                | 
+                             +-----------------------------+--------------------------------+ 
|                             | Independent Media           |                                | 
|                             | Distribution                |                                | 
+                             +-----------------------------+--------------------------------+ 
|                             | Tel:  020 7468 6868         |                                | 
+                             +-----------------------------+--------------------------------+ 
|                             | Corporate Website:          |                                | 
|                             | www.imdplc.com              |                                | 
+                             +-----------------------------+--------------------------------+ 
|                             |                             |                                | 
+                             +-----------------------------+--------------------------------+ 
|                             | Alistair Mackinnon-Musson   | Mark Taylor                    | 
+                             +-----------------------------+--------------------------------+ 
|                             | Nathan Field                | Carl Holmes                    | 
+                             +-----------------------------+--------------------------------+ 
|                             | Hudson Sandler              | Charles Stanley Securities     | 
+                             +-----------------------------+--------------------------------+ 
|                             | Tel: 020 7796 4133          | (Nominated Adviser)            | 
|                             |                             | Tel: 020 7149 6000             | 
+                             +-----------------------------+--------------------------------+ 
|                             | Email: imd@hspr.com         |                                | 
+-----------------------------+--------------------------------+--------------------------------+ 
 
 
                       Independent Media Distribution PLC 
 
 
                IMD and Clearcast extend partnership to make TV 
                          and VoD more effective media 
 
 
IMD and Clearcast have signed a new six year agreement to continue to operate 
and develop industry wide services including CARIA . 
 
The services include IMD Optimad's CARIA  and Spots services in the UK and 
Ireland and the operation of Attribution for Clearcast in the UK.    They join 
up the online management of campaign data and help make TV and VoD more 
accountable, cost effective and easier to book than any other media. 
 
The new deal reflects plans to increase the integration of these services for 
broadcast, "linear" TV and extend them into new video on demand ("VoD") 
platforms.   This will bring further efficiencies to many of the players in 
these sectors. 
 
Simon Cox, CEO of IMD, said "Optimad, now part of IMD, pioneered the 
introduction of an industry wide campaign administration and creative exposure 
management platform called CARIA .   It delivered tremendous efficiencies to the 
TV industry and its agency clients.   Optimad's vision has always included 
extending this process of connecting the Industry online over the Internet in 
the long term.    This new agreement validates that vision and will help it to 
become even more of a reality." 
 
Chris Mundy, Managing Director of Clearcast, commented, "Clearcast is uniquely 
positioned and committed to streamlining advertising workflows to the benefit of 
everyone that advertises on TV and in the wider audiovisual media.     This 
extension and broadening of our work together with IMD, who have a track record 
of gold standard delivery of the CARIA  and Attribution services, will help us 
make advertising processes simpler and more effective". 
 
ENDS 
 
 
About Clearcast 
Clearcast was founded in 2008 by Britain's eight largest commercial broadcasters 
to simplify the process of getting advertising to air. Incorporating the bacc, 
Clearcast builds on over fifty years experience of being a partner in the 
creative process for TV advertising. Clearcast provides or manages a range of 
services on behalf of its shareholders and subscribers including advertising 
preclearance, attribution of BARB data, PRS reporting and from 1st January 2011 
CARIA. 
 
 
About IMD 
Founded in 1996 and working with all of the UK's top creative advertising and 
media agencies, post production houses and broadcasters (TV & radio) and a 
growing number of digital media companies, IMD connects more components of the 
UK's advertising and media community than anyone else. 
 
IMD's media logistics solutionsoperate in two areas: 
 
·    Content distribution:  For example, IMD TV and IMD Radio deliver around 
half of the commercials aired across the UK into TV channels and radio stations; 
 
·    Data administration: Services for TV advertising including IMD Optimad's 
'industry standard' CARIA  system which administers over 85% by value of all UK 
TV advertising bookings. 
 
IMD also operates several of these services in Ireland, Germany, Switzerland, 
Austria and France and IMD's IMD World service is able to deliver TV commercials 
to over 90 countries worldwide. 
 
IMD is at the forefront of a structural change that is taking place in the media 
logistics sector, as the market migrates to online digital delivery and data 
administration from traditional methods, such as tapes, couriers, emails and 
faxes.  This substitution of 'new for old' creates rapidly growing new markets 
for IMD. 
 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 AGRLLFITITLLIII 
 

Independent Media Distribution (LSE:IMD)
Gráfico Histórico do Ativo
De Mai 2024 até Jun 2024

Independent Media Distribution (LSE:IMD)
Gráfico Histórico do Ativo
De Jun 2023 até Jun 2024