IMImobile PLC BBC mobile and social messaging contract agreement
24 Setembro 2014 - 3:01AM
RNS Non-Regulatory
TIDMIMO
IMImobile PLC
24 September 2014
RNS Reach 24 September 2014
IMIMOBILE PLC
("IMImobile" or "the Company")
BBC mobile and social messaging contract agreement
-- IMImobile PLC has been awarded the mobile and social
messaging contract under the BBC's framework agreement
-- IMImobile's DaVinci Social platform to allow BBC to
streamline the process of managing multi-channel audience
engagement.
IMImobile PLC (AIM: IMO), a global technology company providing
software and services which help businesses capitalise on the
growth in mobile communications, today announces they have been
awarded the contract under the BBC's framework agreement for the
provisioning of Mobile and Social Messaging services to help the
BBC streamline their audience engagement process across mobile and
social channels. The partnership commenced in July, 2014, after an
official supplier selection process.
The BBC will be using IMImobile's DaVinci Social platform across
radio, TV and live events, enabling production teams to seamlessly
manage inbound and outbound audience interactions across SMS, MMS,
email, Facebook, Instagram and Twitter. DaVinci Social is a single
tool specifically developed to enable broadcasters to manage and
respond to audience interaction across multiple channels, monitor
citizen journalism and integrate contextual audience feedback into
live programming. In addition, the platform will be used to manage
interactive services such as social and mobile voting.
Jay Patel, Chief Executive at IMImobile commented:
"We are delighted to be selected by the BBC to deploy our
DaVinci Social platform across the organisation. IMImobile has a
deep heritage of delivering highly scalable solutions and services
into the broadcasting sector. DaVinci Social fulfils the BBC's
requirements for being a universal tool for the monitoring and
management of audience interaction across multiple channels".
The growth in mobile and social communication has changed the
way audiences want to consume and participate in the broadcasting
experience. To help broadcasters manage the complexity of mobile
and social engagement, IMImobile developed DaVinci Social, an
enterprise grade, highly scalable platform that can be deployed
across hundreds of production teams to centralise the management of
audience engagement across multiple digital and mobile
channels.
Claire McLaughlin, Head of Interactive Technical Advice &
Contracts Unit at BBC said:
"Throughout the bid, IMImobile was able to successfully
demonstrate that the DaVinci Social platform meets our high demands
and criteria for centralising all audience interactions across our
radio, TV and live event programming. The platform enables the BBC
to respond to the change in audience behaviour and integrate mobile
and social audience interactions into the broadcasting
experience."
For further information please contact:
IMImobile PLC c/o Buchanan
Jay Patel, Chief Executive Officer Tel: +44 (0)20 7466 5000
Mike Jefferies, Group Finance Director
Buchanan - Financial PR adviser Tel: +44 (0)20 7466 5000
Mark Edwards / Sophie McNulty / Gabriella Clinkard imimobile@buchanan.uk.com
About IMImobile PLC
IMImobile is a leading global technology company providing
software and services which help businesses capitalise on the
growth in mobile communication. Its services, delivered in over 60
countries in Europe, the Americas, MEA and India, help its clients
to engage and transact with their customers more efficiently
through smarter mobile engagement. The company's solution allow
customers to use mobile as a channel to create new revenue streams,
as CRM and customer engagement channel and as a channel to improve
business operations.
IMImobile's DaVinci suite of products are modular, scalable and
delivered through cloud infrastructure which is integrated into
mobile operator networks, internet services and social media
platforms. The products and solutions have helped IMImobile
establish a blue-chip client base of leading mobile operators and
global enterprises. Key customers include Vodafone, O2, Telefonica,
Aircel, Airtel, BSNL, AT&T, MTN, France Telecom, Centrica,
Coca-Cola, Universal Music, Tata, the AA, the BBC and major
financial institutions.
The company is headquartered in London with offices in
Hyderabad, Atlanta and Dubai and has 650 employees worldwide.
IMImobile is quoted on the London Stock Exchange's AIM market with
the TIDM code IMO.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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