MIRA Mirada Plc

    Mirada Plc                                   

                          ("Mirada" or the "Company")                          

                            New Customer Agreements                            

Mirada, the AIM quoted interactive media and games group, announces that it has
entered into agreement with Cableuropa S.A.U., a leading cable TV operator in
Spain, to supply its starTV product. This agreement is the largest commercial
contract to-date for starTV which is a strategic product within Mirada's media
business division. starTV comprises the core software of the Mirada media set
of products. It allows the user to search for, navigate through and purchase
live, recorded and on-demand TV content.

For competitive reasons, the Company is unable to disclose the terms of the
agreement, however the directors believe that this partnership agreement
positions Mirada products in a leading role in the media industry, and will
enable the Company to achieve its targeted income for starTV of �1.4 million
for the present year.

Mirada has agreed to deliver key interactive services to all users of
Cableuropa's digital TV platform via its starTV product. It will enhance their
programming and services with advanced interactivity creating an improved
experience for their digital consumers.

Mirada also announces that it has secured its first business in the Italian
market with the launch of a mobile loyalty campaign in conjunction with McCann
Erickson for Mastercard. The month long promotion gives Mastercard customers
the opportunity to win a range of products including tickets to all Italy's
matches in Euro 2008.

Jose Luis Vazquez, CEO, Mirada Plc, commented:

"Mirada is in active negotiations with a number of potential customers and
partners for the expanded range of products and services born from the recent
merger of Fresh and YooMedia. The agreement with Cableuropa is a tremendous
endorsement of our presence in the field of interactive media and the agreement
with McCann Erickson is the first step in Mirada's commitment to international
expansion."

                                                                  23 April 2008

Enquiries:

Mirada Plc                          +44 (0) 207 462 0870                     
                                                                             
Jose Luis Vazquez, CEO                                                       
                                                                             
Nexus Financial Ltd                 +44 (0) 207 451 7068                     
                                                                             
Nicholas Nelson/John Mundy          Nicholas.nelson@nexusgroup.co.uk         
                                                                             
Seymour Pierce Limited              +44 (0) 207 107 8000                     
                                                                             
Mark Percy                                                                   



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