MIRA Mirada Plc

 
TIDMMIRA 
 
Mirada Plc 
 
                    Contract win with Uruguayan Government 
 
                  Broadening of market reach in South America 
 
Mirada plc ("Mirada" or "the Company"), the AIM-quoted interactive media and 
games group, is pleased to announce a new customer contract in its target 
growth sector of South America and the first contract win for Mirada Uruguay 
following the recent opening of the Company's first South American office 
there. The agreement is to provide interactive Television solutions and 
services, which include local area information products, targeting households 
in Uruguay. 
 
Mirada has been contracted by the Uruguayan Government to provide a set of 
interactive services that will be deployed under the Plan Cardales - a 
Government mandate focused on guaranteeing access to Interactive Digital 
Television for all Uruguayan households. Based on the Company's existing 
technology platforms, it will develop and integrate useful TV information 
services such as: access to information from the Ministry of Public Health, 
doctor and pharmacy locaters, weather forecasts, as well as t-learning, which 
provides access to virtual learning resources - materials, courses and tutors. 
 
The first phase of the deployment will begin at the end of August 2009 with the 
services being delivered to 7,000 households, with the final phase beginning in 
December. The overall aim is to deliver interactive digital television to all 
households in Uruguay (over 1 million) within a target timeframe of five years. 
The Plan Cardales is also focused on those living below the poverty line, with 
the mandate being to deliver digital information services to these approximate 
400,000 households. 
 
For competitive reasons the exact nature of the contract with the Government 
cannot be disclosed, however it is expected to generate turnover of around USD 
$500,000 this financial year with further revenues to follow as Mirada develops 
additional interactive services for the digital television platform in the 
region. This contract, being the first for the newly opened office, is expected 
to have a positive impact on Mirada's reach in South America due to the 
significance and scope of the project. The Company believes this will help 
position itself as the foremost regional leader and expert in the provision of 
interactive consumer technology and products. 
 
José Luis Vázquez, Chief Executive Officer of Mirada, commented: 
 
"This new contract serves to expand our leadership in interactive digital 
television around the globe. We have been chosen to lead and deliver these 
projects due to our innovative products and expertise and hopefully these 
agreements will lead to additional business in these key growth areas. 
 
"Our new office in Uruguay is making great strides in capturing further 
business in South America and this first contract with the Government is of 
great value in terms of solidifying our presence in the region." 
 
                                                                 24 August 2009 
 
Enquiries: 
 
Mirada Plc                          +44 (0) 207 942 7942 
 
José Luis Vázquez, CEO 
 
Haggie Financial LLP                +44 (0) 207 417 8989 
 
Nicholas Nelson/Kathy Boate         Nicholas.nelson@haggie.co.uk 
 
Seymour Pierce Limited              +44 (0) 207 107 8000 
 
Chris Howard 
 
Notes to Editors: 
 
Mirada creates and manages services which enable consumers to interact with and 
purchase digital content on television, mobile, online and bespoke devices. 
Mirada's products and solutions are used worldwide to deliver interactive TV, 
VOD, multi-player gaming, digital marketing and payment services. Its products 
and services have been deployed by some of the biggest names in digital media 
and broadcasting including Disney International TV, Sky, ITV and MTV Networks. 
 
Headquartered in London, Mirada has commercial offices across Europe and Latin 
America and operates technical centres in the UK and Spain. For more 
information, please visit www.mirada.tv 
 
 
 
END 
 

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