TIDMMIRA 
 
mirada plc 
 
            Interim results for the six months to 30 September 2009 
 
Mirada plc ("mirada" or "the Company" or "the Group"), the AIM quoted 
interactive media and games group, announces interim results for the six months 
to 30 September 2009. 
 
Highlights 
 
  * Completed final stages of complex turnaround plan resulting in a complete 
    transformation of the Group 
 
  * Change in media and advertising markets due to economic climate plays to 
    the strengths of mirada 
 
  * Consolidation of areas of expertise and revamped strategy for the Group 
 
  * Significant increase in gross margins - 72% (2008: 48%) 
 
  * Large reduction in administrative expenses to GBP2.6 million (2008: GBP3.6 
    million) 
 
  * Loss before interest, tax, amortisation and depreciation of GBP109,000 (2008: 
    GBP525,000) 
 
  * Historical second half bias to financial results 
 
  * New global contracts announced in targeted key growth regions: Europe, 
    Latin America and Eastern Europe 
 
  * More expected to follow in the coming period as mirada grows its global 
    partnerships based on its niche strengths and expertise 
 
Jose Luis Vazquez, Chief Executive Officer of mirada, commented: 
 
"We have concluded the long process of implementing the Group's turnaround 
plan, which clearly defines a path for the international growth of our 
activities. This is being reflected in the successful conclusion of deals with 
customers and partners worldwide, and we expect this growth to have a clear 
impact on our financial results in the future. We have a growing activity in 
Western and Eastern Europe, and in Latin America, and we expect to announce an 
increasing news flow of contract wins during the coming months to add to the 
recently won deals." 
 
                                                               31 December 2009 
 
Enquiries: 
 
mirada PLC                                                 +44 (0) 207 942 7942 
 
Jose Luis Vazquez, Chief Executive Officer 
 
Graham Duncan, Chief Financial Officer 
 
Haggie Financial LLP                                       +44 (0) 207 417 8989 
 
Nicholas Nelson/Kathy Boate                        Nicholas.nelson@haggie.co.uk 
 
Seymour Pierce Limited (Nominated Advisor &                +44 (0) 207 107 8000 
Broker) 
 
Mark Percy/Christopher Howard 
 
 
 
 
Chief Executive Officer's Statement 
 
Business overview 
 
We are pleased to report on a period that encompassed the final stages of a 
long and complex turnaround plan that saw a total transformation of the Group. 
We accomplished this during very adverse economic conditions that led to a 
large reduction in activities by important players in the digital media arena. 
However, at the same time, these changes in the media and advertising business 
models are leading to the rapid growth of online alternatives and the 
increasing migration of budgets to interactive audiovisual models - this being 
an ideal opportunity to exploit mirada's specialist understanding of the 
market. 
 
After some customers ceased their broadcast activities due to severe budgetary 
restrictions, mirada continued to focus on improving its gross margins whilst 
at the same time further reducing its overheads. One of our big milestones in 
this period has been the cessation of our direct involvement in the B2C 
satellite channels, a loss making business that was interfering with our focus 
on being a strong technology company and jeopardising possible relationships 
with potential B2C gaming customers. 
 
We finished developing our business units' strategies and differentiation, 
while consolidating our four areas: digital tv, gaming, broadcast and content, 
and interactive marketing. We also saw the successful separation of our parking 
business into `mirada connect' as an independent company fully owned by the 
Group. 
 
Financial overview 
 
Although revenue has reduced in the period to GBP3.3 million (6 months ended 30 
September 2008: GBP5.7 million) there has been a significant increase in the 
gross margins earned, 72% in the current period compared to 48% in the 6 months 
ended 30 September 2008, and a large reduction in other administrative 
expenses, GBP2.6 million compared to GBP3.6 million. When combined, the effect 
being that the Group made a loss before interest, tax, amortisation and 
depreciation of GBP109,000 which shows an improvement to the loss of GBP525,000 
reported in the 6 months ended 30 September 2008. 
 
The Group historically experiences distinct seasonality in its earnings, 
especially in the Digital TV area where many of the Group's customers 
concentrate a large proportion of their development budgets to the second half 
of the year. Notwithstanding our focus on developing a solid product base and 
recurring revenues, we still have an exposure to this seasonality through our 
service based activities. 
 
Over the last few months we have announced several significant new contracts. 
The negotiations for these contracts took longer than expected, which will mean 
that the majority of the revenues from the new contracts will be recognised in 
the second half of the year. This impact has led to the results for the period 
being below management's expectations, however they leave the Group in a good 
position for the remainder of the year. 
 
Review of Operations 
 
Gaming 
 
As outlined above, mirada has ceased its activities in the B2C satellite market 
and we are now able to focus on B2B products and customers, as well as 
increasing our activity in the internet-based audiovisual gaming area. 
 
The division has targeted the sales and marketing of our gaming products and 
services to international third parties. An early achievement in the area has 
been the agreement for mirada to deliver its Monte Carlo Roulette product into 
the Eastern European market which was announced in September 2009. For the very 
first time mirada was able to win a major gaming deal outside of the UK, 
supporting our strategy of delivering our cutting-edge skills born in the UK to 
the international market. 
 
Digital TV 
 
The Digital TV unit has been the fastest-growing unit in the Group, due mainly 
to the successful integration of the products and services obtained from the 
acquisition of Fresh Interactive Technologies. During this period the Group 
continued developing its international activities in Europe, Middle East and 
Latin America, leading to the announcement in August 2009 of our first major 
contract with the Uruguayan Government in Latin America, followed by smaller 
transactions that support our activity in the region. In addition the business 
expansion to other countries in Western Europe has led to growing activity, 
particularly in Italy and Portugal. 
 
In terms of product development, the presentation of our NAVI set of digital tv 
products during the International Broadcasting Convention in Amsterdam was very 
successful and we expect to announce some important international partnerships 
during the coming months. 
 
Broadcast and Content 
 
One of the major moves in the media strategy was to split the activities 
between the Digital TV platforms and the Broadcasters and Content providers. 
During this period Carlos Zalve joined the company to drive mirada's activities 
into the content market, helping to develop our technology and expertise into 
multilayer (TV, internet and mobile) enhanced content experiences. We have 
progressed partnerships with leading content providers at an international 
level, and we expect that our synchronisation technologies and our expertise 
will open new business opportunities that the market is increasingly demanding 
in the convergent media world. 
 
Interactive Marketing 
 
The period under review has seen the consolidation of our relationship with 
major partners in the market like Britvic, for whom we successfully deployed 
campaigns for its brands including Pepsi and Tango. The Interactive Marketing 
business unit has surpassed our initial expectations in a clearly unfavourable 
market for advertising, managing to expand its activities to new countries like 
Italy. We have recently won a set of new international deals, and we expect 
this area to grow through our worldwide expansion and new product agreements 
with media agencies, broadcasters, content providers and advertisers. 
 
Outlook 
 
We have concluded the long process of implementing the Group's turnaround plan, 
which clearly defines a path for the international growth of our activities. 
This is being reflected in the successful conclusion of deals with customers 
and partners worldwide, and we expect this growth to have a clear impact on our 
financial results in the future. We have a growing activity in Western and 
Eastern Europe, and in Latin America, and we expect to announce an increasing 
news flow of contract wins during the coming months to add to the recently won 
deals. 
 
Jose Luis Vazquez 
Chief Executive Officer 
31 December 2009 
 
 
 
 
Consolidated income statement for the six months to 30 September 2009 
 
                                  Note      6 months     6 months   Year ended 
                                               ended        ended     31 March 
                                        30 September 30 September         2009 
                                                2009         2008 
 
                                         (Unaudited)  (Unaudited)    (Audited) 
 
                                              GBP000's       GBP000's       GBP000's 
 
Revenue                                        3,276        5,757       10,465 
 
Cost of sales                                  (901)      (2,956)      (4,492) 
 
Gross profit                                   2,375        2,801        5,973 
 
Net gaming income                                 78          278          462 
 
Depreciation                                   (134)        (189)        (349) 
 
Amortisation of deferred                       (186)         (79)        (251) 
development costs 
 
Restructuring costs                                -         (91)        (117) 
 
Share-based payment charge                      (35)         (83)        (165) 
 
Other administrative expenses                (2,562)      (3,604)      (7,100) 
 
Total administrative costs                   (2,917)      (4,046)      (7,982) 
 
Operating loss                      4          (464)        (967)      (1,547) 
 
Finance income                                     -           99          117 
 
Finance expense                                 (34)         (25)        (825) 
 
Loss on ordinary activities                    (498)        (893)      (2,255) 
before taxation 
 
Taxation                                           -            -            - 
 
Loss for the financial period                  (498)        (893)      (2,255) 
 
Loss per share 
 
- basic & diluted                   5        (GBP0.03)      (GBP0.05)      (GBP0.11) 
 
The above amounts are attributable to the equity holders of the parent. 
 
 
 
Consolidated statement of recognised income and expense 
 
Six months to 30 September 2009 
 
                                            6 months      6 months   Year ended 
                                               ended         ended     31 March 
                                        30 September  30 September         2009 
                                                2009          2008 
 
                                         (Unaudited)   (Unaudited)    (Audited) 
 
                                              GBP000's        GBP000's       GBP000's 
 
Currency translation differences               (514)           127          941 
 
Net income recognised directly in              (514)           127          941 
equity 
 
Loss for period                                (498)         (893)      (2,255) 
 
Total recognised income and expense          (1,012)         (766)      (1,314) 
for the period 
 
Attributable to equity holders of the        (1,012)         (766)      (1,314) 
parent 
 
 
 
Consolidated balance sheet as at 30 September 2009 
 
                                  Note   30 September 30 September     31 March 
                                                 2009         2008         2009 
 
                                          (Unaudited)  (Unaudited)    (Audited) 
 
                                               GBP000's       GBP000's       GBP000's 
 
Non-current assets 
 
Property, plant and equipment                     879          976          990 
 
Goodwill                                       17,574       17,574       17,574 
 
Intangible assets                               1,183          776        1,096 
 
Total non-current assets                       19,636       19,326       19,660 
 
Trade and other receivables                     2,108        3,942        2,833 
 
Cash and cash equivalents                          71        1,921        1,508 
 
Current assets                                  2,179        5,863        4,341 
 
Total assets                                   21,815       25,189       24,001 
 
Loans and borrowings                            (433)        (349)        (371) 
 
Trade and other payables                      (2,791)      (5,094)      (4,089) 
 
Current liabilities                           (3,224)      (5,443)      (4,460) 
 
Net current (liabilities)/assets              (1,045)          420        (119) 
 
Total assets less current                      18,591       19,746       19,541 
liabilities 
 
Interest bearing loans and                       (28)            -         (39) 
borrowings 
 
Other non-current payables                      (920)        (660)        (882) 
 
Non-current liabilities                         (948)        (660)        (921) 
 
Net assets                                     17,643       19,086       18,620 
 
Equity attributable to equity 
holders of the company 
 
Share capital                                  34,923       34,923       34,923 
 
Shares to be issued                               281          281          281 
 
Other reserves                     6            5,208        4,791        5,687 
 
Accumulated losses                 6         (22,769)     (20,909)     (22,271) 
 
Equity shareholders' funds                     17,643       19,086       18,620 
 
 
 
 
Consolidated statement of cash flows six months to 30 September 2009 
 
                                             6 months     6 months   Year ended 
                                                ended        ended     31 March 
                                         30 September 30 September         2009 
                                                 2009         2008    (Audited) 
                                          (Unaudited)  (Unaudited) 
 
                                               GBP000's       GBP000's       GBP000's 
 
Cash flows from operating activities 
 
Loss for the period                             (498)        (893)      (2,255) 
 
Adjustments for: 
 
Depreciation of property, plant and               134          189          349 
equipment 
 
Amortisation of intangible assets                 186           79          251 
 
Foreign exchange                                (457)           28        1,392 
 
Share-based payment charges                        35           83          165 
 
Finance income                                      -         (99)        (117) 
 
Finance expense                                    34           25           72 
 
Operating cash flows before movements           (566)        (588)        (143) 
in working capital 
 
Decrease/(increase) in trade and other            610        (603)          369 
receivables 
 
Decrease in trade and other payables          (1,064)      (3,108)      (4,388) 
 
Cash used in operations                       (1,020)      (4,299)      (4,162) 
 
Interest and similar expenses paid               (34)         (25)         (72) 
 
Net cash used in operating activities         (1,054)      (4,324)      (4,234) 
 
Cash flows from investing activities 
 
Interest and similar income received                -           99          117 
 
Purchases of property, plant and                 (33)        (345)        (435) 
equipment 
 
Purchase of other intangible assets             (343)        (303)        (719) 
 
Net cash used in investing activities           (376)        (549)      (1,037) 
 
Cash flows from financing activities 
 
Loans received                                     85            -            - 
 
Repayment of loans                                  -            -        (300) 
 
Repayment of capital element of finance          (46)        (126)        (212) 
leases 
 
Net cash generated from/(used in)                  39        (126)        (512) 
financing activities 
 
Net decrease in cash and cash                 (1,391)      (4,999)      (5,783) 
equivalents 
 
Cash and cash equivalents at the                1,137        6,920        6,920 
beginning of the period 
 
Cash and cash equivalents at the end of         (254)        1,921        1,137 
the period 
 
Cash and cash equivalents comprise cash at bank less bank overdrafts. 
 
 
 
Notes to the Accounts 
 
1. General information 
 
The information for the period ended 30 September 2009 does not constitute 
statutory accounts as defined in section 240 of the Companies Act 1985. The 
Group has not adopted IAS 34: "Interim Financial Reporting" as the AIM Rules 
for Companies and related regulations do not require half-yearly financial 
reports to be prepared in accordance with IAS 34. 
 
2. Basis of Preparation 
 
This interim report was approved by the Directors on 31 December 2009. The 
condensed interim financial information has been prepared on the basis of the 
accounting policies set out in the 2009 Report and Financial Statements using 
accounting policies consistent with International Reporting Standards. The 
condensed interim financial information for the six months ended 30 September 
2009 and 30 September 2008 has neither been audited nor reviewed pursuant to 
guidance issued by the Auditing Practices Board. 
 
The financial information contained in this interim report does not constitute 
statutory accounts. The comparatives for the period from 1 April 2008 to 31 
March 2009 are derived from but are not the Company's full statutory accounts 
for that period. The auditors' report on those accounts was unqualified and did 
not include references to any matters to which the auditors drew attention by 
way of emphasis without qualifying their report(s) and did not contain a 
statement under section 237(2)-(3) of the Companies Act 1985. 
 
3. Accounting policies 
 
The accounting policies adopted are consistent with those set out in the 
financial statements for the year ended 31 March 2009 and that are to apply for 
the year ended 31 March 2010. 
 
4. Operating loss 
 
Reconciliation of operating loss to loss before interest, taxation, 
depreciation, amortisation, restructuring and share-based payment charges: 
 
                                           6 months      6 months    Year ended 
                                              ended         ended 31 March 2009 
                                       30 September  30 September 
                                               2009          2008     (Audited) 
 
                                        (Unaudited)   (Unaudited)        GBP000's 
 
                                             GBP000's        GBP000's 
 
Operating loss                                (464)         (967)       (1,547) 
 
Depreciation                                    134           189           349 
 
Amortisation of deferred development            186            79           251 
costs 
 
Restructuring costs                               -            91           117 
 
Share based payment charge                       35            83           165 
 
Loss before interest, taxation,               (109)         (525)         (665) 
depreciation, restructuring, and 
share-based payment charges 
 
5. Loss per share 
 
                                           6 months      6 months    Year ended 
                                              ended         ended 31 March 2009 
                                       30 September  30 September 
                                               2009          2008 
 
                                        (Unaudited)   (Unaudited)     (Audited) 
 
Loss for period                          (GBP498,000)    (GBP893,000)  (GBP2,255,000) 
 
Weighted average number of shares        19,805,485    19,805,485    19,805,485 
 
Basic & diluted EPS                         (GBP0.03)       (GBP0.05)       (GBP0.11) 
 
For the periods ended 30 September 2009, 31 March 2009 and 30 September 2008 
the diluted loss and earnings per share is calculated on the same basis as 
basic loss and earnings per share because the effect of the potential ordinary 
shares reduces the net loss per share and is therefore anti-dilutive. 
 
The deferred shares are not included in the earnings per share or diluted 
earnings per share. These shares have no voting rights and are non-convertible 
and therefore do not form part of the ordinary share capital used for the loss 
per share calculation. 
 
6. Reserves and changes in equity 
 
                             Share option      Foreign      Merger     Profit & 
                                  reserve     exchange     reserve loss account 
                                               reserve 
 
                                   GBP000's       GBP000's      GBP000's       GBP000's 
 
At 1 April 2009                     2,014        1,201       2,472     (22,271) 
 
Loss for financial period               -            -           -        (498) 
 
Share based payment                    35            -           -            - 
 
Movement in foreign exchange            -        (514)           -            - 
reserve 
 
At 30 September 2009                2,049          687       2,472     (22,769) 
 
7. Related party transactions 
 
Transactions between the company and its subsidiaries, which are related 
parties, have been eliminated on consolidation and are not disclosed in this 
note. There were no material transactions between the Group and the related 
parties during the period. 
 
8. Other 
 
Copies of unaudited interim results have not been sent to shareholders, however 
copies are available on request from the Company Secretary at the Company's 
registered office, 6 & 7 Princes Court, Wapping Lane, London, E1W 2DA. 
 
 
 
END 
 

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