MIRA Mirada Plc

 
TIDMMIRA 
 
mirada plc 
 
                                 Contract Win 
 
               Partnership agreement with leading telecom vendor 
 
mirada plc ("mirada" or "the Company"), the AIM-quoted audiovisual interaction 
specialist, is pleased to announce an agreement with a leading telecom vendor 
to deliver a key interactive navigational interface for its customers. As part 
of the agreement, mirada's product will be included in the vendor's Internet 
Protocol Television ("IPTV") catalogue and will be offered to all its customers 
worldwide. The agreement is non-exclusive. 
 
Due to competitive reasons the Company cannot disclose the terms of the 
agreement, but mirada will benefit from global licensing and support service 
fees for every unit deployed which uses mirada's technology. 
 
mirada was selected as a result of the Company's expertise in the 
conceptualisation, design and implementation of audiovisual interaction 
interfaces and strength in navigational services. mirada's product will allow 
the user to browse, purchase and search live or on-demand stored content, while 
also providing recommendations based on their viewing preferences. 
 
José Luis Vázquez, Chief Executive Officer of mirada, commented: 
 
"We are delighted to have been chosen to co-operate with such a recognised 
global telecoms leader. We have been developing electronic programming guides 
and video-on-demand applications for more than 10 years and we have applied all 
this knowledge to the design of an intuitive, easy to use and yet powerful user 
interface. Having been selected serves as fantastic recognition for this work 
and is a demonstration of mirada's leadership in User Experience design within 
interactive environments. 
 
"We aim to increase our reach to worldwide operators through partnership 
agreements. We will continue to improve and evolve our products, providing 
leading-edge user interfaces in the fast growing IPTV market." 
 
                                                                   1 March 2010 
 
Enquiries: 
 
mirada plc                          +44 (0) 207 942 7942 
 
José Luis Vázquez, CEO 
 
Haggie Financial LLP                +44 (0) 207 417 8989 
 
Nicholas Nelson/Kathy Boate         Nicholas.nelson@haggie.co.uk 
 
Seymour Pierce Limited              +44 (0) 207 107 8000 
 
Chris Howard/Mark Percy 
 
Notes to Editors: 
 
mirada creates and manages services which enable consumers to interact with and 
purchase audiovisual content on television, mobile, online and bespoke devices. 
mirada's products and solutions are used worldwide to deliver interactive TV, 
VOD, multi-player gaming, digital marketing and payment services. Its products 
and services have been deployed by some of the biggest names in digital media 
and broadcasting including Disney International TV, Sky, ITV and MTV Networks. 
 
Headquartered in London, mirada has commercial offices across Europe and Latin 
America and operates technical centres in the UK and Spain. For more 
information, please visit www.mirada.tv 
 
 
 
END 
 

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