TIDMMIRA 
 
RNS Number : 7801X 
Mirada PLC 
13 December 2010 
 

                                                                13 December 2010 
 
                                   mirada plc 
 
                                  (AIM: MIRA) 
 
                          ("mirada" or "the Company") 
 
                              Directorate Change 
 
The Board of mirada plc, the AIM-quoted leading audiovisual content interaction 
specialist, is pleased to announce that Richard Alden, previously a Non 
Executive Director of the Company, has been appointed as Non Executive Chairman 
of the Board with immediate effect. 
 
Richard, aged 47, is an internationally experienced Executive Officer, spending 
11 years at Grupo Corporativo ONO SA in Madrid ("ONO"), the largest alternative 
telecoms (broadband/telephone/TV) operator in Spain. Richard joined ONO in 1998 
as Chief Financial Officer before being appointed as Chief Executive Officer in 
2000. He has also previously held the position of Chief Financial Officer at 
both Optel Inc and Videotron Holdings, having begun his career as a Chartered 
Accountant at Deloitte. 
 
Richard brings with him a demonstrable track record having successfully 
directed, developed, operated and financed one of the fastest growing private 
equity backed companies in Europe for over nine years during challenging 
economic cycles, delivering proven shareholder value. 
 
Commenting on the appointment, José Luis Vázquez, Chief Executive Officer of 
mirada said: 
 
"Richard is a prominent industry figure with a proven track record, a wealth of 
experience and a number of international contacts that will be invaluable as we 
progress our international expansion. For these reasons Richard has been 
appointed as Non Executive Chairman and we believe that he will enhance our 
ability to maximise shareholder value as we continue to grow the company." 
 
 
                                     --END- 
 
 
Enquiries: 
 
+---------------------------------------+---------------------------+ 
| mirada plc                            | +44 (0) 207 608 4370      | 
| José Luis Vázquez, CEO                |                           | 
+---------------------------------------+---------------------------+ 
|                                       |                           | 
| Bishopsgate Communications            | +44 (0) 207 562 3350      | 
| Gemma O'Hara /Siobhra Murphy          |                           | 
| mirada@bishopsgatecommunications.com  |                           | 
|                                       |                           | 
+---------------------------------------+---------------------------+ 
| Rivington Street Corporate            | +44 (0) 207 562 3351      | 
| Finance (Joint Broker)                |                           | 
|                                       |                           | 
+---------------------------------------+---------------------------+ 
| Seymour Pierce Limited                | +44 (0) 207 107 8000      | 
| Mark Percy (Corporate Finance)        |                           | 
| David Banks (Corporate Broking)       |                           | 
+---------------------------------------+---------------------------+ 
 
 
Current Directorships and Proprietorships: 
 
Total Finanzas y gestion de Medios SL 
 
Sofiander SPRL 
 
DMA Partners SL 
 
Far & Near Comercio Internacional e Servicos Lda 
 
FON Wireless Limited 
 
Directorships and Proprietorships in the past five years: 
 
Grupo Corporativo ONO SA 
 
Cableuropa SAU 
 
Factoria de Canales SA 
 
 
There are no other matters which are required to be announced with regard to 
this appointment under paragraph (g) of Schedule 2 of the AIM Rules. 
 
 
About mirada 
mirada creates and manages services which enable consumers to interact with and 
purchase digital content on television, mobile, online and bespoke devices. 
mirada's products and solutions are used worldwide to deliver interactive TV, 
VOD, multi-player gaming, digital marketing and payment services. Its products 
and services have been deployed by some of the biggest names in digital media 
and broadcasting including Disney International TV, Sky, ITV and MTV Networks. 
Headquartered in London, mirada has commercial offices across Europe and Latin 
America and operates technical centres in the UK and Spain. For more 
information, visit www.mirada.tv. 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 BOAGGGBUPUPUGQU 
 

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