MIRA Mirada Plc

 
TIDMMIRA 
 
4 February 2013 
 
                    mirada plc ("mirada" or "the Company") 
 
                                  (AIM: MIRA) 
 
                        New commercial launch in Mexico 
 
mirada plc, the AIM-quoted audiovisual interaction specialist, is delighted to 
announce another successful deployment of its Navi product. 
 
AXTEL, one of Mexico's largest telecommunications providers has launched its 
pay TV service, AXTEL TV. AXTEL is offering a state of the art hybrid solution 
which combines IPTV broadcast channels, on-demand (VoD, time-shift and network 
personal video recorder) and interactive content via IP, along with access to 
free-to-air DTT broadcasts channels. 
 
AXTEL TV uses Navi, mirada's content navigation tool, which is deployed via 
mirada's global partnership agreement with Ericsson. Navi is a complete set of 
interactive navigational services providing AXTEL TV subscribers with a new 
enjoyable TV experience, "TV sin Horarios", including time-shift features such 
as restart, pause, or record the programs desired. 
 
Under mirada's agreement with Ericsson, in addition to the set-up fees already 
received, mirada will earn licence fees dependent on the number of subscribers 
signing up to the service plus annual support and maintenance fees from the 
date of launch of the service. 
 
Jenaro Martínez, AXTEL TV Director, commented: 
 
"The launch of AXTEL TV marks AXTEL´s first steps in the Pay TV market, and we 
are confident that with our investment in mirada´s novel hybrid services, AXTEL 
will quickly become one of the leaders of the Mexican digital television 
market. Our customers can now access their favourite programs with an 
easy-to-use and intuitive user interface." 
 
José Luis Vázquez, Chief Executive Officer, mirada plc, commented: 
 
"We are very proud to have participated in this project, which demonstrates, 
once again, our capability to introduce innovative products helping users to 
interact with their digital TV offering. This is our second live service under 
partnership with Ericsson, the first was GVT (Brazil), and the new subscribers 
will add to the monthly licence fees we are already earning from our existing 
Navi and Iris deployments. 
 
"As previously stated, we wish to continue expanding our activities throughout 
Latin America, a key growth market for mirada. To date, our work here has been 
extremely successful in cementing our product offering and we are confident 
that the region will play a key role in mirada's future success." 
 
                                     -END- 
 
Enquiries: 
 
mirada plc                                              +44 (0) 207 549 5678 
 
Jose Luis Vazquez, Chief Executive Officer 
 
Bishopsgate Communications                              +44 (0) 207 562 3350 
 
Nick Rome/Sam Allen/ Matthew Low 
 
mirada@bishopsgatecommunications.com 
 
Seymour Pierce Limited (Nominated Advisor & Broker)     +44 (0) 207 107 8000 
 
Mark Percy (Corporate Finance) 
 
David Banks (Corporate Broking) 
 
Peterhouse Corporate Finance (Joint Broker)             +44 (0) 207 469 0937 
 
Jon Levinson 
 
About AXTEL 
 
AXTEL is a Mexican telecommunications company that provides local and long 
distance telephony, broadband Internet, data solutions, custom-made 
communication solutions and now also Pay TV solutions in 39 cities and long 
distance connectivity to business and residential customers in over 200 cities. 
It is the second largest telephony provider in Mexico, and one of the leading 
companies in Information and Communication Technology solutions in the 
corporate, financial and government sectors. 
 
About mirada 
 
mirada creates and manages services for digital TV platforms and broadcasters 
which enable consumers to interact with and purchase digital content on 
television, mobile, online and bespoke devices. mirada's products and solutions 
are used worldwide to deliver interactive TV, Video on Demand, digital 
marketing and payment services. Its products and services have been deployed by 
some of the biggest names in digital media and broadcasting including Sky, 
Virgin Media, BBC, ITV, France Telecom and Telefónica. Headquartered in London, 
mirada has commercial offices across Europe and Latin America and operates 
technical centres in the UK and Spain. For more information, visit 
www.mirada.tv. 
 
 
 
END 
 

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