TIDMMIRA

Mirada PLC

11 March 2013

11 March 2013

mirada plc ("mirada" or "the Company")

(AIM: MIRA)

New PVR Features Launched in Mexico

mirada plc, the AIM-quoted audiovisual interaction specialist, is delighted to announce the expansion of digital TV services offered by Cablecom Mexico. Cablecom Mexico, one of Mexico's largest telecommunications providers, has launched new personal video recorder ("PVR") features on its digital television platform, built on mirada's Iris product. The new PVR features include one-click recording, advanced conflict management, time-shift functionality, dual recording, ability to record series with a simple click and general recording management, and give Cablecom subscribers the ability to manage and plan the content they watch, with increased flexibility.

Cablecom's digital television service is built on Iris, mirada's novel end-to-end multi-screen solution, which merges the best of traditional broadcast services and over the top services in one; presents an intuitive, efficient and unified user experience across multiple devices: set-top boxes, PCs, mobiles and tablets. Under mirada's agreement with Cablecom, in addition to the set-up fees already received, mirada will earn licence fees dependent on the number of subscribers using the PVR functionality.

Marcelo Saccaggio, COO Cablecom Mexico: "In Cablecom, we are committed to deploying services with cutting edge technology, and this has always been of the utmost importance to us. We are continuously upgrading our equipment, networks and technology. With our new world-class PVR features, our clients can now access their favourite programs whenever they want with an easy-to-use and intuitive user interface."

José Luis Vázquez, CEO mirada plc: "We are delighted to have participated in this innovative project that has already set a new standard for the Mexican digital television market. It is an excellent showcase of our investment in the LatAm region, and the deployment of these new PVR features demonstrates how beneficial our partnership with Cablecom has been for both parties".

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Enquiries:

 
 mirada plc                                                                +44 (0) 207 549 
  José Luis Vázquez, CEO                                          5678 
 Seymour Pierce 
  Mark Percy (Corporate Finance)                                           +44 (0) 207 107 
  David Banks (Corporate Broking)                                           8000 
 Peterhouse Corporate Finance (Joint Broker)                               +44 (0) 207 469 
  Jon Levinson                                                              0937 
 Bishopsgate Communications                                                +44 (0) 207 562 
  Nick Rome/Sam Allen/ Matthew Low mirada@bishopsgatecommunications.com     3350

About mirada

mirada creates and manages services for digital TV platforms and broadcasters which enable consumers to interact with and purchase digital content on television, mobile, online and bespoke devices. mirada's products and solutions are used worldwide to deliver interactive TV, Video on Demand, digital marketing and payment services. Its products and services have been deployed by some of the biggest names in digital media and broadcasting including Sky, Virgin Media, BBC, ITV, France Telecom and Telefónica. Headquartered in London, mirada has commercial offices across Europe and Latin America and operates technical centres in the UK and Spain. For more information, visit www.mirada.tv.

This information is provided by RNS

The company news service from the London Stock Exchange

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