TIDMMIRA 
 
14 November 2013 
 
                    mirada plc ("mirada" or "the Company") 
 
                                  (AIM: MIRA) 
 
                  Oversubscribed placing to raise GBP1.1 million 
 
mirada plc, the AIM-quoted leading audiovisual interaction specialist, 
announces that it has today raised approximately GBP1.1 million through a placing 
of 12,621,688 new ordinary shares of 1 penny each ("New Shares") at a price of 
8.75 pence each (the "Placing"). The Placing was significantly oversubscribed 
and has been supported by a combination of existing shareholders and new 
institutional investors. The Placing follows the recent GBP1 million fundraising 
from a large strategic shareholder, also at 8.75 pence. The Placing has been 
conducted by Daniel Stewart & Company Plc and Peterhouse Corporate Finance 
Limited. 
 
The proceeds of the Placing will be used to finance further growth in Latin 
America, maintain product investment and seek expansion to other emerging 
markets. There are over 50 million digital TV subscribers in Latin America and 
the directors believe the Company's new subscriber-based licence fee model will 
enable the Company to continue to earn substantial revenues post the launch of 
a customer's digital TV service. The Company currently has four contracts 
generating subscriber-based fees and with the revenues being generated at no 
material cost to the Company, the margin on such subscriber-based fees is 
almost 100%. 
 
mirada continued to make good commercial progress during the first half of the 
year. The solid growth achieved in the Latin American market in 2012/13, with 
revenues more than doubling to GBP3.2 million, has led to a high level of 
recognition of mirada's products in the region. The Company is now pursuing a 
number of major opportunities, such as the previously announced paid-for trial 
with a major digital TV operator for mirada's multi-screen product, iris. The 
focus on this trial means that first half revenues are likely to be slightly 
down year-on-year but, if successful, the trial would lead to a major 
commercial launch in the first half of the next financial year and a step 
change in group revenues. 
 
José Luis Vazquez, Chief Executive Officer of mirada, commented: 
 
"I am delighted with the support shown by both existing and new shareholders 
through their participation in this placing. The net proceeds will provide us 
with the necessary funds to enable mirada to increase our sales and technical 
teams, allowing us to take advantage of some significant commercial 
opportunities and achieve our targets in Latin America." 
 
Javier Casanueva, Non-Executive Chairman of mirada, commented: 
 
"I am very pleased with the level of interest shown in the placing. We have a 
very able and experienced management team, who are fully focused on a set of 
objectives which should transform the Company over the next 12 months." 
 
Application has been made to the London Stock Exchange for admission of the 
12,621,688 New Shares to be issued pursuant to the Placing to be admitted to 
trading on AIM. Admission is expected to occur on 19 November 2013. 
 
For the purposes of the Disclosure and Transparency Rules, mirada's total 
issued share capital following the issue of the 12,621,688 New Shares consists 
of 79,128,052 ordinary shares of 1 penny each. 
 
The above figure may be used by shareholders as the denominator for the 
calculations by which they will determine if they are required to notify their 
interest in, or a change to their interest in, mirada, under the Disclosure and 
Transparency Rules. 
 
                                      END 
 
Enquiries: 
 
mirada plc                                         +44 (0) 207 549 5678 
José Luis Vázquez, CEO 
 
Cantor Fitzgerald Europe (Nomad and Joint Broker)  +44 (0) 207 894 7000 
Mark Percy (Corporate Finance) 
David Banks (Corporate Broking) 
 
Daniel Stewart & Company Plc (Joint Broker)        +44 (0) 207 776 6550 
Antony Legge/Martin Lampshire 
Ciaran Walsh 
 
Peterhouse Corporate Finance (Joint Broker)        +44 (0) 207 469 0937 
Jon Levinson 
Lucy Williams 
 
Bishopsgate Communications                         +44 (0) 207 562 3350 
Nick Rome/Sam Allen 
mirada@bishopsgatecommunications.com 
 
 
About mirada 
 
mirada creates and manages services for digital TV platforms and broadcasters 
which enable consumers to interact with and purchase digital content on 
television, mobile, online and bespoke devices. mirada's products and solutions 
are used worldwide to deliver interactive TV, Video on Demand, digital 
marketing and payment services. Its products and services have been deployed by 
some of the biggest names in digital media and broadcasting including Sky, 
Virgin Media, BBC, ITV, France Telecom and Telefónica. Headquartered in London, 
mirada has commercial offices across Europe and Latin America and operates 
technical centres in the UK and Spain. For more information, visit 
www.mirada.tv. 
 
 
 
END 
 

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