TIDMMIRA 
 
07 March 2014 
 
                    mirada plc ("mirada" or "the Company") 
 
                                  (AIM: MIRA) 
 
                    Appointment of Chief Financial Officer 
 
mirada plc, the AIM-quoted audiovisual interaction specialist, is pleased to 
announce that it has appointed Raúl Labrada Neira as Chief Financial Officer 
(non-board) with immediate effect. 
 
Mr Labrada Neira, aged 48, has extensive experience in the Spanish media 
sector, with experience in listed companies like Gestevisión Telecinco 
(Mediaset group), Multipark and Vértice 360. 
 
José Luis Vazquez, Chief Executive Officer of mirada, commented: 
 
"We are delighted that Raúl has joined with his relevant background on 
different financial positions, and his significant experience in the Spanish 
media market which I believe will be invaluable as we continue to increase our 
presence in the Latin American market." 
 
Save as set out above, there is no further information required to be disclosed 
pursuant to paragraph (g) of Schedule 2 of the AIM Rules. 
 
                                     -END- 
 
Enquiries: 
 
mirada plc                                               +44 (0) 207 549 5678 
Jose Luis Vazquez, Chief Executive Officer 
 
Bishopsgate Communications                               +44 (0) 207 107 1890 
Nick Rome/Sam Allen 
mirada@bishopsgatecommunications.com 
 
Cantor Fitzgerald Europe (Nominated Advisor & Broker)    +44 (0) 207 894 7000 
Mark Percy (Corporate Finance) 
David Banks (Corporate Broking) 
 
Peterhouse Corporate Finance (Joint Broker)              +44 (0) 207 469 0937 
Jon Levinson/Lucy Williams 
 
About mirada 
 
mirada creates and manages services for digital TV platforms and broadcasters 
which enable consumers to interact with and purchase digital content on 
television, mobile, online and bespoke devices. mirada's products and solutions 
are used worldwide to deliver interactive TV, Video on Demand, digital 
marketing and payment services. Its products and services have been deployed by 
some of the biggest names in digital media and broadcasting including Sky, 
Virgin Media, BBC, ITV, France Telecom and Telefónica. Headquartered in London, 
mirada has commercial offices across Europe and Latin America and operates 
technical centres in the UK and Spain. For more information, visit 
www.mirada.tv. 
 
 
 
END 
 

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