MIRA Mirada Plc

 
TIDMMIRA 
 
19 May 2014 
 
                                  mirada plc 
 
                          ("mirada" or "the Company") 
 
                      Major contract win in Latin America 
 
mirada plc, the AIM-quoted audio-visual interaction specialist (AIM: MIRA), is 
delighted to announce that it has secured a major contract for its multiscreen 
product, iris, with a large established Latin American digital TV operator. 
This contract follows the successful USD $1.4 million trial previously 
announced on 7 November 2013. 
 
The Company expects the customer to start the commercial roll out before the 
end of 2014. The contract is expected to generate significant revenues, 
starting in the second half of the financial year, which the Directors believe 
should far exceed mirada's yearly turnover over the next three to five years. 
 
The customer has an installed subscriber base of several million users, which 
will be targeted as mirada aims to grow its subscriber-based licence fees. 
 
The Directors believe that winning this multi-million dollar contract will 
further strengthen mirada's reputation in the industry, particularly in South 
America, and serve a as reference point for discussions with other broadcasters 
and operators. 
 
One of the key benefits of mirada's product is the Inspire solution, which is 
part of the iris ecosystem. This includes an advanced user interface, named 
inspire, which relies on features like smart search engine, audience metrics 
and recommendation systems, advertisement component, multiscreen platform with 
apps for smartphones and tablets. As a part of the agreement, other major 
advanced features will be released in the future. 
 
Commenting, Jose Luis Vazquez, Chief Executive Officer, said: 
 
"This represents our biggest contract to date and is a significant milestone in 
the Company's development in the Latin American region. It highlights the 
importance of our strategic shift to a scalable subscriber-based licence fee 
model." 
 
"The Company continues to explore a number of exciting opportunities with a 
view to building on today's success. We look forward to providing further 
updates in due course." 
 
                                     -END- 
 
Enquiries: 
 
mirada plc                                               +44 (0) 207 549 5678 
Jose Luis Vazquez, Chief Executive Officer 
 
Walbrook PR                                              +44 (0) 207 933 8780 
Nick Rome/Sam Allen 
mirada@walbrookpr.com 
 
Cantor Fitzgerald Europe (Nominated Advisor & Broker)    +44 (0) 207 894 7000 
Mark Percy (Corporate Finance) 
David Banks (Corporate Broking) 
 
Peterhouse Corporate Finance (Joint Broker)              +44 (0) 207 469 0937 
Jon Levinson/Lucy Williams 
 
About mirada 
 
mirada creates and manages services for digital TV platforms and broadcasters 
which enable consumers to interact with and purchase digital content on 
television, mobile, online and bespoke devices. mirada's products and solutions 
are used worldwide to deliver interactive TV, Video on Demand, digital 
marketing and payment services. Its products and services have been deployed by 
some of the biggest names in digital media and broadcasting including Sky, 
Virgin Media, BBC, ITV, France Telecom and Telefónica. Headquartered in London, 
mirada has commercial offices across Europe and Latin America and operates 
technical centres in the UK and Spain. For more information, visit 
www.mirada.tv. 
 
 
 
END 
 

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