TIDMMIRA 
 
07 July 2014 
 
                                  mirada plc 
 
                          ("mirada" or "the Company") 
 
              GBP3.5 Million Placing and Notice of General Meeting 
 
mirada plc, the AIM-quoted audio-visual interaction specialist (AIM: MIRA), 
announces a proposed placing to raise approximately GBP3.5 million (before 
expenses) by way of a placing of 28,000,000 Placing Shares at 12.5 pence per 
share ("the Placing") with institutional and other investors, subject to 
shareholder approval. 
 
At the same time of the Placing, and at the same price of 12.5 pence per share, 
certain Shareholders comprising in aggregate 11.4 per cent. of the issued share 
capital of the Company, propose to dispose of all their Existing Ordinary 
Shares ("Disposal"). 
 
The new monies will be used to help mirada further strengthen its position 
within the rapidly growing over the top ("OTT") market as it builds on the 
momentum achieved by its first Tier 1 and largest contract win to date. 
 
HIGHLIGHTS 
 
  * 28,000,000 Ordinary Shares conditionally placed with institutional and 
    other investors. 
 
  * The Placing has conditionally raised GBP3.5 million of new monies for the 
    Company. 
 
  * Placing and Disposal price of 12.5 pence per share represents a discount of 
    2 per cent. to the closing mid-market price on 04 July 2014 (being the 
    latest practicable date prior to the date of this Announcement). 
 
  * New monies will be used to enable the Company to service recently awarded 
    contracts, further strengthen its position within the OTT market and Latin 
    America, to further develop its product base and to strengthen its balance 
    sheet. 
 
Commenting, Jose Luis Vazquez, Chief Executive Officer, said: 
 
"Having secured our largest contract to date, we see strong potential to build 
on a growing pipeline of work within the OTT market, which continues to grow 
rapidly. The contract provides a significant reference point for us and there 
is huge scope for mirada to build on the recent momentum. The new monies will 
help us to further strengthen our position within the market place and focus on 
product development and marketing initiatives as we look to service an 
increasing amount of larger contracts." 
 
General Meeting 
 
A circular convening a general meeting of the Company to be held at the offices 
of HowardKennedyFsi LLP at 180 Great Portland Street, London W1W 5QZ on 30 July 
2014 at 11.00 am to grant Directors the authority to allot the Placing shares 
for cash on a non pre-emptive basis will be sent to shareholders today and will 
be available to download from the Company's website at www.mirada.tv. 
 
Total Voting Rights 
 
Application will be made to the London Stock Exchange for the Placing Shares to 
be admitted to trading on AIM. It is expected that Admission will become 
effective and that dealings for normal settlement in the Placing Shares on AIM 
will commence at 8.00 a.m. on 05 August 2014. 
 
For the purposes of the Disclosure and Transparency Rules, mirada's total 
issued share capital following the issue of the 28,000,000 New Ordinary Shares 
consists of 114,057,695 ordinary shares of 1 penny each. 
 
The above figure may be used by shareholders as the denominator for the 
calculations by which they will determine if they are required to notify their 
interest in, or a change to their interest in, mirada, under the Disclosure and 
Transparency Rules. 
 
Enquiries: 
 
mirada plc                                       +44 (0) 207 549 5678 
Jose Luis Vazquez, Chief Executive Officer 
 
Walbrook PR                                      +44 (0) 207 933 8780 
Nick Rome/Sam Allen 
mirada@walbrookpr.com 
 
Arden Partners plc                               +44 (0) 207 614 5900 
Steve Douglas (Corporate Finance) 
James Felix (Corporate Finance) 
Kam Bansil (Corporate Broking) 
 
Background to and reasons for the Placing 
 
During late 2012 and 2013, mirada announced a number of new contract wins with 
customers including Brazilian telecommunications company GVT, Axtel, a leading 
Mexican telecommunications operator, and Latin American digital lifestyle 
products company, Millicom. 
 
These contracts have all been based on mirada's product-led license revenue 
model which derives subscriber-based fees, allowing the Company to earn 
increasing revenues at a high gross margin. In addition, revenues from these 
licence fees allow the Company to benefit from multi-year agreements with 
customers with revenues continuing long after the deployment of the customers' 
digital television services. This is a key differential to mirada's existing 
revenue model. 
 
These wins were followed on 19 May 2014, when the Company reached a major 
milestone by winning its first ever Tier 1 contract with a large established 
Latin American digital TV operator for its multi-screen product iris. This is 
expected to generate significant revenues - the Directors believe that sales 
from this contract should far exceed mirada's yearly turnover over the next 
three to five years. 
 
Tier 1 contracts would be expected to have in excess of 5 million set top boxes 
("STB"). Typically, the aim would be for mirada's software to be deployed 
alongside new platforms over a three-to-five year period with an average fee of 
$3 to $5 per STB. The Company's inaugural Tier 1 contract win followed a 
successful USD $1.4m trial. The trial was originally scheduled to complete in 
Q1 2014, with payment expected to be received by the Company at or around the 
end of the trial, with a view to entering into the fuller contract if the 
subsequent tests were successful. 
 
However, despite the customer being satisfied with the Company's performance 
during the trial within the agreed timetable and having committed for a 
commercial rollout in the contract executed at the end of May, the STBs 
required for the commercial deployment will only be available in Q4 2014. 
 
As a consequence of this delay and the need to continue investing the new 
opportunities identified by the Board, the Company forecasted potential working 
capital pressures. Despite not having an impact on the Company being able to 
service the Tier 1 contract, the Board of Directors decided to accelerate the 
fundraise for risk of detrimental operational costs cutting measures being 
implemented, which could have caused the Company to lose out on future 
opportunities following the award of this Tier 1 contract. 
 
The OTT opportunity 
 
These opportunities have, in the Directors' opinion, resulted from the Tier 1 
contract providing a strong reference point for mirada and as such have 
`forced' the Company to accelerate other potential short-term opportunities 
within the OTT market - which focuses on the broadband delivery of audio-visual 
content. In order to service the growing pipeline of opportunities and to 
further strengthen its OTT offering the Company is focused on investing in and 
accelerating product development and sales and marketing initiatives, which 
will require additional funds being raised. 
 
By 2016, payers for OTT internet TV programming are expected to have increased 
to 352 million, nearly 50% of worldwide total Pay-TV subscriptions (cable, 
satellite and IPTV combined). 
 
The OTT market continues to grow rapidly and in 2013 was worth an estimated 
US$11 billion. The Directors' believe that the key drivers for development are 
Smart Phones and tablets, which are perceived as driving demand for TV from any 
device. As such, pay-tv operators, broadcasters and telecoms companies will be 
a key target audience for mirada - with Brazil and Mexico likely to drive Latin 
American demand. 
 
Trading Update, Outlook and prospects 
 
On 19 May 2014, the Company announced a trading update for the year ended 31 
March 2014, in which it said: 
 
"Revenues for the second half were in line with those for the first half, 
slightly less than expectations due to the continued investment on the Latin 
American trial, but margins were stronger than anticipated and the Company 
expects to improve the EBITDA and net results for the year as a whole. In the 
current financial year to 31 March 2015, trading will benefit from the new 
contract announced today. 
 
The beginning of the current calendar year has been positive as the Tier 1 
contract win, announced earlier today, highlights the strength of our products 
and our ability to service increasingly large contracts. This will be very 
useful when negotiating with other potential customers, especially in Latin 
America, where our iris-inspire proposition is already gaining strong 
momentum." 
 
Details of the Placing and the Placing Agreement 
 
The Placing 
 
Arden has raised approximately GBP3.5 million (before expenses) for the Company 
by way of a conditional placing of 28,000,000 Placing Shares at 12.5 pence per 
Placing Share with institutional and other investors. This Issue Price 
represents a discount of 2% to the closing mid-market price of an Existing 
Ordinary Share on 4 July 2014 which the Directors believe, having undertaken a 
marketing exercise, to be the best price reasonably obtainable. 
 
The Placing is conditional, inter alia, upon: 
 
a) the passing of the Resolutions at the General Meeting; 
 
b) the Placing Agreement becoming unconditional in all respects and not having 
been terminated in accordance with its terms; 
 
c) admission of the Placing Shares to trading on AIM becoming effective by not 
later than 8.00 a.m. on 05 August 2014 (or such later time and/or date as Arden 
and the Company may agree); and 
 
d) Arden having entered into contractual commitments with, and having been 
appointed as agent for, the relevant Shareholders in order to effect the 
Disposal. 
 
Accordingly, if such conditions are not satisfied, or, if applicable, waived, 
the respective part or parts of the Placing will not proceed. 
 
The Placing will result in the issue of in total 28,000,000 Placing Shares 
(representing, in aggregate, approximately 24.5 per cent. of the Enlarged Share 
Capital). The Placing Shares, when issued and fully paid, will rank pari passu 
in all respects with the Existing Ordinary Shares and therefore will rank 
equally for all dividends or other distributions declared, made or paid after 
the date of issue of the Placing Shares. No temporary documents of title will 
be issued. 
 
Dealings in the Placing Shares on AIM are expected to commence on 5 August 
2014. It is expected that CREST accounts will be credited on the day of 
Admission as regards the Placing Shares in uncertificated form and that 
certificates for Placing Shares to be issued in certificated form will be 
dispatched by first class post by 15 August 2014. 
 
The Placing Agreement 
 
Pursuant to the terms of the Placing Agreement, Arden as agent for the Company 
has agreed conditionally to use its reasonable endeavours to procure placees 
for the Placing Shares at the Issue Price. The Placing is not underwritten. 
 
The obligations of Arden under the Placing Agreement are conditional, inter 
alia, upon the matters set out in the preceding paragraph at (a) to (d) above. 
 
The Placing Agreement contains certain warranties and indemnities given by the 
Company and certain warranties given by the Directors (other than Raphael Sanz) 
in favour of Arden as to certain matters relating to the Company and its 
business. The obligations of Arden under the Placing Agreement may be 
terminated in certain circumstances if there occurs either a material breach of 
any of the warranties or if a force majeure event occurs at any time prior to 
Admission. Such rights exist in the event that such circumstances arise prior 
to Admission. If the conditions in the Placing Agreement are not fulfilled on 
or before the relevant date in the Placing Agreement then the subscription 
monies will be returned to placees without interest. 
 
The Placing Agreement also provides for the Company to pay Arden a corporate 
finance fee, commissions and certain other costs and expenses incidental to the 
Placing and Admission. 
 
The Disposal 
 
Certain Shareholders holding in aggregate 11.4 per cent. of the Existing 
Ordinary Shares have agreed, to sell their entire holdings of Existing Ordinary 
Shares to some of the institutional and other investors who are participating 
in the Placing, at the Placing Price. Arden has been appointed as agent for 
these selling Shareholders and the necessary announcements will be made as and 
when these trades are executed. 
 
Use of proceeds 
 
The net proceeds of the Placing (after commission and expenses of the Placing) 
which total GBP3.3 will be used as follows: 
 
  * to reinforce the Company's working capital to ensure it is in an optimal 
    position to implement the recently awarded contracts; 
 
  * to invest in marketing to secure new OTT deals of high demand in Latin 
    America; 
 
  * to enable the Company to add advanced OTT functionalities to its lead 
    product iris; and 
 
  * to reduce the Group's debt and to strengthen the Group's balance sheet. 
 
Related Party Transactions 
 
As Chase Nominees and Hargreave Hale are participating in the Placing and are 
both `substantial' 
 
Shareholders in Mirada, the Placing is deemed to be a related party transaction 
as described in the AIM Rules. The Directors, who have consulted with Arden in 
its capacity as Nominated Adviser to the Company, consider the Placing, and the 
Resolutions to be fair and reasonable insofar as Shareholders are concerned and 
to be in the best interests of the Company and its Shareholders as a whole. 
 
 
 
END 
 

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