MIRA Mirada Plc

 
TIDMMIRA 
 
28 November 2014 
 
                                  mirada plc 
 
                          ("mirada" or "the Company") 
 
                    New Commercial launch - Telefónica Peru 
 
mirada plc, the AIM-quoted audio-visual interaction specialist (AIM: MIRA), is 
delighted to announce the successful launch of Telefonica Peru's Movistar Go 
product which features the Iris SDP backend tool. 
 
Telefonica Peru is a principal telecom operator in Peru, being a leader on the 
local market with estimated shares of 81% in phone services, 87% in broadband 
and 60% in Pay TV. It is 98.5% owned by Telefónica S.A. 
 
Movistar Go, with mirada's Iris product, is a digital browser-based OTT 
platform which enables consumers to view desired content from any device with 
the browser (PC, tablet etc.). Movistar Go includes multiple functionalities 
from mirada's Iris solution. These are, amongst others: advanced search engine 
which enables content search through both VoD and linear TV; social TV feature 
with content sharing through social media; extended content information through 
the integration with metadata providers; integration with external content 
providers, and more. These services have been selected by Telefónica Peru from 
the modular Iris solution, which also includes other services such as 
personalized recommendations, virtual channels, weekly planner, magazines and 
multiscreen platform with apps for smartphones, tablets and other OTT services. 
 
Commenting, Jose Luis Vazquez, Chief Executive Officer, said: 
 
"This represents a big step following the Company's successful rollout of our 
iris SDP modules in Peru and opens the way for further collaboration with 
Telefonica, both in LatAm and in the rest of the countries it operates in. 
 
"The Company continues to work on further features to be released in the near 
future as part of Movistar Go product, and source new streams of income from 
this relationship." 
 
                                     -END- 
 
mirada plc                                                 +44 (0) 203 751 0320 
José Luis Vázquez, Chief Executive Officer 
 
Walbrook PR                                                +44 (0) 207 933 8783 
Nick Rome/Sam Allen 
mirada@walbrookpr.com 
 
Arden Partners plc (Nomad and Broker)                      +44 (0) 207 614 5900 
James Felix (Corporate Finance) 
Kam Bansil (Corporate Broking) 
 
About mirada 
 
mirada creates and manages services for digital TV platforms and broadcasters 
which enable consumers to interact with and purchase digital content on 
television, mobile, online and bespoke devices. mirada's products and solutions 
are used worldwide to deliver interactive TV, Video on Demand, digital 
marketing and payment services. Its products and services have been deployed by 
some of the biggest names in digital media and broadcasting including Sky, 
Virgin Media, BBC, ITV, France Telecom and Telefónica. Headquartered in London, 
mirada has commercial offices across Europe and Latin America and operates 
technical centres in the UK and Spain. For more information, visit 
www.mirada.tv. 
 
About Telefónica 
 
Telefónica is one of the leading telecoms companies in the world due to its 
market capitalization and broad subscriber base. It already has a prominent 
position in the telecoms industry. With its key products and services 
(broadband, landline and mobile telephony, digital TV) driving growth, 
Telefónica is focused on becoming the world leader in digital services. The 
company has presence in 24 countries and a subscriber base of over 320 million. 
 
 
 
END 
 

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