TIDMMIRA 
 
mirada plc ("mirada" or "the Company") 
 
                                  (AIM: MIRA) 
 
                    Appointment of Chief Financial Officer 
 
mirada plc, the AIM-quoted audiovisual interaction specialist, is pleased to 
announce that it has appointed Gonzalo Babio as Chief Financial Officer with 
effect from today. Mr Babio's role will initially be a non-board position with 
the intention for him to be appointed to the board of the Company in six months 
time. 
 
Gonzalo Babio Maruri (47) has a degree in Business Administration from the 
Universidad de Deusto in Bilbao and, an EMBA from IESE Business School in 
Madrid and a PED from IMD in Lausanne. He replaces outgoing CFO, Raúl Labrada 
Neira, who is leaving the Company to pursue other interests. 
 
Mr Babio's professional career includes three years working at Arthur Andersen 
as an auditor, ten years at Electronic Arts as Finance Director working in 
Madrid, Lisbon, Sao Paulo, Lyon and London, and ten years as Finance Director 
for The Walt Disney Company Iberia in Madrid. 
 
José Luis Vázquez, CEO of mirada plc, commented: "We are delighted to welcome 
Gonzalo to the team. He offers a wealth of experience and will further 
strengthen our management team. We look forward to working with him." 
 
"We would also like to put on record our thanks to Raúl for his hard work since 
joining the Company and wish him every success for the future." 
 
Save as set out above, there is no further information to be disclosed pursuant 
to paragraph (g) of Schedule 2 of the AIM Rules. 
 
                                     -END- 
 
 
Enquiries: 
 
mirada plc                                               +44 (0) 203 751 0320 
Jose Luis Vazquez, Chief Executive Officer 
 
Walbrook PR                                              +44 (0) 207 933 8783 
Nick Rome/Sam Allen 
mirada@walbrookpr.com 
 
Arden partners (Nomad and Joint Broker)                  +44 (0) 207 614 5900 
James Felix (Corporate Finance) 
Kam Bansil (Corporate Broking) 
 
 
About mirada 
 
mirada creates and manages services for digital TV platforms and broadcasters 
which enable consumers to interact with and purchase digital content on 
television, mobile, online and bespoke devices. mirada's products and solutions 
are used worldwide to deliver interactive TV, Video on Demand, digital 
marketing and payment services. Its products and services have been deployed by 
some of the biggest names in digital media and broadcasting including Sky, 
Virgin Media, BBC, ITV, France Telecom and Telefónica. Headquartered in London, 
mirada has commercial offices across Europe and Latin America and operates 
technical centres in the UK and Spain. For more information, visit 
www.mirada.tv. 
 
 
 
END 
 

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